5 Strategies for Better Email Marketing Campaigns

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5 Strategies for Better Email Marketing Campaigns

• A Data Driven Guide

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Email Marketing Strategy

• When you follow these email marketing strategies,
  email will become your most important channel
  too!
• Personalize your messages
• Segment your subscribers
• Send mobile friendly emails
• Test copy, design and buttons
• Automate email campaigns when possible

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1. Personalize your messages

• When we say personalized email marketing, we
  dont mean that you send an individual email to
  every single subscriber. Personalization means
  that you use customer data to create a
  personalized message.
• For example, email subject lines that are
  personalized with a recipients first name can
  increase open rates by 16 higher open rates.

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2. Segment your subscribers

• According to email marketers, segmentation is
  second on the top initiatives list this year.
• Do you know why it is so high?
• It's because when you segment your database, your
  email campaigns become much more targeted to your
  audience.

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Segmentation Results

• The segmentation results include increased
  performance in

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3. Send mobile friendly emails

• In 2012, 27 of all marketing emails were opened
  on a mobile device.
• By 2014, that number jumped up to 42.
• Now, its as high as 61!
• Revenue per email on mobile devices is 4X higher
  than desktop

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4. Test copy, design and buttons

• Whether you test your home page, landing pages or
  email templates, testing provides us with data to
  make practical decisions that will improve our
  marketing performance And email marketing is no
  different.
• Most marketers have A/B tested their email
  campaigns.
• If I had to guess, I'd say youve tested your
  email subject line, right?

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5. Automate email campaigns when possible

• Trigger-based emails are emails that are sent out
  automatically based on user behavior.
• The most common forms of trigger emails are
  welcome emails, thank you emails and
  transactional emails, such as order
  confirmation email and email receipts.
• Below is a comparison for our traditional email
  campaign (left) against our triggered email
  campaign (right)

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Conclusion

• Email marketing continues to deliver results.
• But email marketing has evolved. It's no longer
  as simple as sending the same email to all.
• It's time to update your email marketing
  strategy.
• Now, you need to send targeted messages. Messages
  that are personalized, and optimized for multiple
  devices.
• You also need test new elements. Trends change
  quickly, and what worked 12 months ago may not be
  successful today. Be open to testing. And when
  you understand what works, find ways to automate
  it through triggered emails.
• If you implement these new changes into your
  email marketing strategy your customers will be
  more responsive, your campaign performance will
  improve and your business will continue grow.

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Thank You!

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