10 Effective Email Marketing Segmentation Strategies To Implement In 2020

1
Email Marketing Series 10 Effective Email
Marketing Segmentation Strategies To Implement
In 2020
An email marketing campaign is successful only
when the analytical report displays growth in
the email open and click-through rate. If you are
looking
2
to boost your email open rate, increase your
click-through rate and decrease the unsubscribe
rate. Then start using an email marketing
segmentation strategy to pick out the best email
that can benefit your business.
If you are looking to boost your email open and
click-through rate then check our blog on 9 Ways
To Boost An Email Open Rate 1 0 Ways to I
mprove An Under-Performing Email CTR.
One of the reasons why small and large businesses
fail in their email marketing campaign is
because they focus on building a big email list
by buying it from people and sending the same
promotional email again and again to
subscribers. Expecting that users will show
interest in their email and perform some action.
We know why companies opt for these types of
false activities because every company wants to
reach maximum users inbox to boost their sales.
But In todays highly competitive marketing world
it is hard to grab a users attention on an
email. Thats the reason why smart marketer
segments their email list to improve the
effectiveness of their email marketing campaign.
So in this article, we are going to draw your
attention to the email marketing segmentation
strategy that you should implement to segment
your email list and make your email marketing
campaign effective and successful.
3
What is Email List Segmentation?
Email list segmentation strategy is a technique
where the marketer segment email list to send a
highly targeted email to subscribers by dividing
them into different groups depending on their
demographics, interest, a past purchase, etc.
This technique will help you in crafting
different content depending on the group you are
going to target for your email marketing c
ampaign.
For example, if you are into the apparel selling
business then you can segment your list
depending on gender. Because it will look silly
to send a promotional email to men telling them
about offers going on in womens clothing.
Many companies assume that targeting the maximum
number of email users can boost their sales and
increase their revenue. Yes, some users might be
looking for your products but it is not necessary
that all the users out there will show interest
in the particular product you are trying to sell
through email.
So, why to target all the users for a particular
product and email. Thats why it is recommended
to deploy email list segmentation ideas to get
better results for your product and email
marketing campaign.
Most of the time knowing about subscribers
behavior and segmenting them depending on that
helps in getting good email campaign results. As
4
you can see email segmentation statistics from
Mail-chimp that tell how companies are getting
good results from the email campaign.after
analyzing their subscriber behavior.
Why should businesses focus on segmenting their
email list?
Email segmentation strategy is one of the best
methods to increase email open and click-through
rates to make an email marketing campaign
productive and successful. Most of the time
companies try to target and send their marketing
emails like lead magnets, promotional emails,
special offers to all the subscribers in the
email list.
Thinking that they will get a good response from
the subscribers and their email marketing
campaign will become successful. Well, if your
company is among then let us inform you that
these types of emails can harm your email list
and users may unsubscribe from your email list.
So if you want to bring out the best results from
your email marketing campaign, then you can use
the email list segmentation strategy to divide
your recipient into groups. And send them
marketing emails depending on a previous email
campaign data. And the type of marketing emails
your subscribers opted to get from you. Email
list segmentation is a tactic that every
marketer should opt to make an email marketing
campaign successful. Read more on
5
h ttps//www.sfwpexperts.com/email-marketing-serie
s-10-effective-email-ma r keting-segmentation-str
ategies-to-implement-in-2020/
Other Blog Links
h ttps//www.sfwpexperts.com/email-marketing-serie
s-6-tips-on-growing-an- e mail-list-through-youtu
be/
h ttps//www.sfwpexperts.com/email-marketing-serie
s-24-tips-to-grow-an-e m ail-list-in-2020/