Is Email Marketing Still King?

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Is email marketing still king?
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Table of contents

• What is email marketing, How email marketing is
  helping businesses
• , How it is helping startups and small
  organizations
• , Landing page email, Is email marketing still
  the king
• , How AI enhancing the email process
• , Strategies to follow in email marketing
• , Providing customized experience
• , Deadlines improves the conversion rate
• , Best examples of email marketing
• , How to make your email look nice
• , The benchmark as per the industry
• , Conclusion
• ,

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What is email marketing?Email marketing is one
of the affordable modes of communication with the
prospect for promoting the product or service of
an organization. It is even proven as one of the
result-oriented approaches in the B2B industry.
The process helps to promote the product or
service to a broader customer base across the
world and simultaneously maintains the
relationship with the existing customer.
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How email marketing is helping businessesEmail
marketing has helped many businesses across the
world. Find out how it is helpingIt increases
the brand recognition.It connects with the
targeted marketHelps to explore new
opportunities across different countriesSave
time and money of businesses
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How is it helping startups and small
organizationsFor small businesses, email
marketing has been a boon to reach their targeted
customers and increase sales within a short time
frame.Small businesses often face time and money
crunch to invest on a suitable marketing approach
to increase sales. The email marketing process
helps you resolve the same by streamlining the
marketing activities. From the upcoming event to
the product launch, email marketing plays a
massive role to convey the required information
to the potential customers.
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Is email marketing still the king? Yes, it is
still the king!!! It has the potential of ROI
of up to 4400.  Thus you see, email marketing
is never going to lose its sheen. It would be the
undisputed leader when compared to other channels
of communication.  
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How AI is enhancing the email process AI has
changed the landscape of many marketing
practices. It is making crucial impact on the
email marketing approach with the machine
learning (ML) and the deep learning capabilities.
With these advanced technologies, small
businesses, medium-sized and large enterprises
all would be benefitted the right way.
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Landing page and email Landing page and email
builds up most of the useful combinations. As
you know landing page is designed to attract and
increase conversions, the combination of email
and landing page would prove to be one of the
best tactics to increase the conversion rate.
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What strategies need to follow in email
marketing?The best strategies needed to follow
in email marketing areAutomating the email
campaignSegmenting the subscribersPersonalizing
the email campaignsTesting design, buttonsMake
your email copy outstanding Making the customer
familiar with your brand
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Providing customized experienceAs a marketer one
needs to provide customized experience to their
customer so that they can win their trust and
maintain long-term relationships. Email marketing
is known to provide customized experience better
than other channels. It caters to individual
needs of the customers, and the email promotions
are known to give immediate results that can be
measured. The approach also gives you the scope
to improvise the marketing process.
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Deadlines improves the conversion rate As there
are specific deadlines in email marketing
campaign, it helps to improve the conversion
rate. Email marketing not only offers the right
message to the recipient but also keep a specific
timeline that motivates the recipient to take the
action at the targeted time. The process helps in
the best engagement with the customer, that holds
the key to increased conversions.
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Some of the best examples of email marketing1st
exampleAmazon has mastered the art of email
marketing. The brand understands its customers
completely and design emails that adds the human
touch to the emails. In the email as you can see
the tag line family and friends everywhere can
send birthday gifts together.The statement hits
the right chord with the customer.
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2nd ExampleA healthy lifestyle is what the
majority of the population wish for. In such
scenario, you have to develop email marketing
tactic as seen in the above example where the
heading mentioned as Instructors you will love,
compels the audience to go through the content.
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How to make your email look nice Now you know,
email marketing is not going to be replaced by
any other channels. So, make a habit of
developing emails that look nice as well as
serves the purpose of increasing revenue and
sales.  Leveraging the heading of the email to
attract the attentionMake it short and
sweetDevelop a professional copyAvoid using the
spam wordsPersonalize the email
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The benchmark as per the industry There are
different benchmarks for different industries to
measure the performance of email marketing.Find
the below statistics The industry average of
email marketingClick through rate 5-20Open
rate 13-24Opt-out rate 0.11-0.44Bounce
rate 6-12
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 The open rate of industriesAgriculture-
23.31
Real estate-
19.17Architecture and construction- 22.51

Non-profit-25.17 Healthcare-21.72

Beauty and personal care-16.65Construct
ion- 21.77
Consulting-20.13E-comm
erce-15.68
Marketing and
advertising- 17.38Health and fitness- 21.48

Legal- 22 https//mailchimp.com/resources/e
mail-marketing-benchmarks/
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ConclusionEmail marketing is the perfect guide
to maintain and nurture relationship with the
customer. With the arrival of 4th industrial
revolution, marketers are significantly
integrating email marketing automation in their
campaign to produce the best business results.
The approach is never going to get old instead
the latest technologies would refine it to reach
out to the best prospects.So, integrate email
marketing in your strategy to harvest the best
sales and revenue.
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