How to run your business with only a social media page and SEO - PowerPoint PPT Presentation

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How to run your business with only a social media page and SEO

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How to run your business with only a social media page and SEO One of the factors, that Google takes into account to position a website is your presence in different social media. Google also takes into account how recognized a brand is - At this point, you should not be afraid because you do not need to have a transnational to stand out on the internet for the reasons that I will explain as you read this article.(BBGV221220) – PowerPoint PPT presentation

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Title: How to run your business with only a social media page and SEO


1
How to run your business with only a social
media page and SEO
2
  • One of the factors, that Google takes into
    account to position a website is your presence in
    different social media. Google also takes into
    account how recognized a brand is - At this
    point, you should not be afraid because you do
    not need to have a transnational to stand out on
    the internet for the reasons that I will explain
    as you read this article.(BBGV221220)
  • Everything is continuous teamwork, which requires
    effort but pays very well. In other words,
    combining an SEO strategy with a social media
    marketing strategy is able to  improve your
    audience on Face book and other social networks,
    position your website and  generate an incredible
    return on your investment,
  • Before determining how social media influences
    your SEO strategy, you must understand that you
    should always take people into account.
  • People must be the centre of your universe at all
    times.
  • Now, if we investigate a little into why social
    networks are needed to improve your web
    positioning or SEO, we will find the following
  • How many times have you heard that content is
    king in the context of marketing increasingly
    geared towards new technologies?
  • You have surely heard it a few thousand times.
    The truth of this is that it is irrefutable. You
    can have the best website with the best colours
    and functions, but without the content, you will
    simply be wasting your money.

3
  • But what does this have to do with web
    positioning and social networks? Well, one of the
    most important factors for positioning a website
    on the first page of results is that (the
    website) has content that users consider
    relevant.
  • Many companies choose to create a blog to share
    useful information and thus generate more traffic
    to the site. The problem with this is that,
    naturally, this content will take some time for
    people to discover.
  • It's right there when social media comes to the
    rescue. When you create new content on your
    website, social networks (Like your friends and
    family in the example I used at the beginning)
    take care of spreading your message.
  • That is why it is important that you have a
    strategy, at least on Face book, where you can
    share your articles, videos, e-books, guides and
    other content.
  • If you manage sharing content that people react
    to the publication, comment and share , Google
    will notice you have created relevant content and
    will consider it for future searches online
    users.
  • The total number of followers you have on social
    networks is directly linked to the improvements
    in the ranking of your website. In other words,
    the more followers you have, the more relevance
    you will have to Google.
  • The truth behind why the number of followers on
    your social networks influences your SEO
    strategy, is that Google evaluates if your brand
    causes an impact or if people want to see
    everything you post and do.
  • If your social networks are successful, Google
    will see that your website also deserves to
    improve its positioning on the web.
  • Posts optimized for search engines.

4
  • Remember that you should always measure the
    result of each publication to know what you need
    to change and improve in your publications.
  • Searches for your brand Have you tried looking
    up your business name on the internet?Surely, if
    you search for your company in Google, your
    website will appear and perhaps some other site
    where your company has been mentioned.
  • On many occasions, social media profiles can even
    appear better positioned than your website, and
    this does not mean anything bad.
  • Imagine you want to research a company that
    interested you. The first thing you do is search
    by the name of the company in Google and when the
    search results appear you see the following Your
    LinkedIn profile is positioned first, Then your
    website appears , Then they find their Facebook
    and Instagram accounts , Finally, there are some
    pages where this company was mentioned as news
    and directories
  • User behaviour This point is critical because
    there are a variety of ways that users use the
    internet. There are many regions in the world
    where Google is not the king of search engines.
    On the other hand, there are regions where Google
    is the lord of Internet searches.
  • At the same time, there are even regions where
    people prefer to use social networks to do their
    searches. This leads us to think that every
    company needs to do its investigative work before
    starting to advertise.
  • But beyond that, this reinforces the idea that
    social media influences your positioning strategy
    on the web. If the number of people who use a
    search engine is less, surely the number of those
    who use social networks are greater.

5
  • By having a solid SEO and social media strategy,
    you ensure that your company doesn't miss out on
    opportunities in either case. Youll be where the
    people are With a combined strategy of Facebook
    and SEO you will be in more places to attract
    more clients. But what does that have to do with
    how social networks influence your company's SEO
    strategy?
  • Well, I will tell you that everything is like a
    network. If a person finds you from a social
    network and from there visit your page you will
    be gaining more traffic to your site, which
    improves your positioning.
  • On the other hand, if the person enters your
    website and then becomes a fan of your social
    profiles, you will be gaining relevance, which in
    the same way improves your authority and helps
    your web positioning.
  • I can assure you if you use social media along
    with seo its certainly going to benefit your
    business and will be able to fetch you good
    results for your business
  • CONTACT Us
  • 450, Mastermind 1, Royal Palms, Aarey Colony,
    Goregaon (E), Mumbai, Maharashtra 400065
  • Ph 91 8097027355, 91 9137256150, 91
    9222086563
  • Visit http//businessplansmentor.com/
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