Impact Of Social Media In SEO In Lead Building

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IMPACT OF SOCIAL MEDIA IN LEAD GENERATION AND IN
SEO

• Presented by
• Anushka Chakraborty

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(No Transcript)
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• How To Generate Leads Through Social Media?
• Know your Audience- People join social networking
  websites to socialise. Be personal, be engaging
  and be human.
• Give them what they want- Be interesting, be
  entertaining and be informative with your content
• Pick the Right Channel- One of the worst mistakes
  you can make right from the start is trying to
  get leads from the wrong social media channel.
  This step is all about knowing your customers.
  With over one billion users, its easy to assume
  that Facebook is the go-to choice. But thats not
  always the case.
• Share Engaging Content-  Be interesting, be
  entertaining and be informative with your
  content. Be reliable, be dependable and dont ask
  for anything in return. Soon your prospective
  customers will find you.

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• Follow A Timetable- Be strategic when deciding
  the timing and frequency of social media posts.
• BECOME THE GO-TO PERSON- You should be addressing
  current issues that your customers are facing,
  updates on your business and daily ramblings.
• MEASURE YOUR SUCCESS- There are many free tools
  to monitor your social media engagement but they
  do not tell you if people clicked through to your
  website. Google Analytics is a great tool for
  learning about your customers.
• Pro Tip Studies show that 75 of businesses
  generate leads on social media. Productively use
  social media and your business will see an
  increase of brand awareness, website traffic and
  conversation.

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Social media Engagement tactics that will grow
your audience

• Social media is one of the most effective ways to
  increase exposure of your brand

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Start With Simple Social Media Engagement
Tactics

• Create and join groups/forums.
• -In 2016, there are more than 106 million
  LinkedIn groups according to Statista.com.
• -You can create groups or join groups that are
  relevant to your industry on several social
  networks, including LinkedIn, Facebook, and
  Google
• -Your primary reason to be on a forum is
  to participate in other peoples discussions
• -Keep groups small and intimate to keep them
  active

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• Hold QA sessions.
• - Providing answers on QA forms can help you
  connect with people in your market, build your
  reputation, and generate leads.
• -Have your audience send in questions beforehand
  so you can be prepared for what they want to know
• -Be prepared for any tough questions by chatting
  with your PR team and knowing how youll respond
  quickly.
• -An Ask Me Anything on Inbound.org, gets
  anywhere from 50 to 350 upvotes. People love the
  honest, down-to-earth conversation, thats why
  AMAs are so popular
• Host social media contests.
• - free giveaways
• Conduct polls and surveys.
• - Surveymonkey
• Join Twitter chats.
• CoSchedule Twitter chat CoChat

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• Offer incentives for shares and conversions.
• Free content from CoSchedule, such as providing
  how-to downloads in their posts, generates more
  than 5,500 new subscribers every month.
• -What kind of content could you give away?
• Something that is fun and comes regularly.
• Something the promotes education.
• Something that gives you a reputation.
• Something that you can continue to build on.
• Increase Your Social Media Engagements
• Ask followers to engage-
• -According to research by Ellen Langer, reasoning
  may pump your acceptance rate to as high as 94.
• - Your tweets have a 12x higher chance of being
  retweeted if you ask for it, and 23x higher if
  you actually spell out the word retweet.

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• Make it easy for people to engage
• - Encourage your customers and website visitors
  to find you on social media and to follow or like
  you by using social media plugins on your blog.
• - create a pop-up for your website.
• Respond quickly and thoroughly
• - Research shows that customer emotions become
  permanent with time. Its best for an effective
  intervention to take place as close to the
  experience as possible, says Baba Shiv, Stanford
  Professor of Marketing at Stanfords Graduate
  School of Business.
• -when you do respond, do so thoroughly.
• -If you respond right away.......?

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• Credit/tag commenters or sharers
• -87 of the recognition programs at companies
  today focus on tenure, where people get rewarded
  simply for sticking around. The same can be
  applied to loyal customers on your content.
• -Give them credit as people love to receive
  recognition.
• -Curated content.
• -When you use curated content, make sure that you
  tag the original writers.
• - Get them exposure -something they will
  definitely appreciate and they will most likely
  return the favor by sharing your content with
  their followers.

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• Share other content and comments
• - 80 of marketers share 3rd-party content in
  order to improve company visibility and buzz
• -Win-Win Situation for both the parties Trade
  comments in order to help boost each others
  engagement.
• -Define where you will curate the content?
  Determine what types of content you will
  curate?Define how you will reach out to the folks
  from whom you curate content withmarketing
  outreach tactics?
• Engage through social issues
• - 69 share information because it allows them to
  feel more involved in the world, and 84 share
  because it is a way to support causes or issues
  they care about
• - Consumers relate more with companies that take
  a stance on important social issues

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• Find new followers.
• - Nearby Tweets is a tool that helps you find
  followers based on a combination of keywords and
  location.
• - Then theres InboxQ, which is a Web app that
  allows you to find Twitter conversations in real
  time based on certain keywords. You can join
  these conversations and contribute in meaningful
  ways to engage new followers.
• - Twitdom and Tweepi are also helpful for
  finding new followers.
• - Publish lots of awesome content in your niche
  to be a credible source in your field to increase
  shares and follows.

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• Keep the conversation going
• - Respond to comments in an in-depth manner
• - Try to end your comments with open-ended
  questions
• - Even if theres no way to keep the conversation
  going, end with something like, Let us know if
  theres anything else we can help you with, or
  If you have any more questions, please feel free
  to ask.
• - Share related content and ask for feedback.
• Optimize Your Content For Social Media Engagement
• Respond in a personal and conversational manner
• -Social media is social. Show your brand is run
  by humans
• -Use first names when you are responding
• -In order to engage consumers in an effective
  manner, they need to be able to relate to your
  brand.
• -Monitor social media to see what is being said
  about you and interact with your audience.

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• -Use proper grammar and spelling
• - make sure to reduce chances of being flagged as
  spam.
• Use images.
• - Sharing images on Twitter increases retweets
  by 150.
• posting a large image, infographics and charts.
• Images are much more likely to be liked and
  shared than text-based content
• Posting a large image along with a short summary
  on Twitter is on average 78 more likely to be
  shared than a text-only post.
• Keep in mind that images include everything from
  pictures and screenshots to infographics and
  charts
• Images on LinkedIn get 98 more comments than
  posts without images.
• Dont even try Pinterest unless you have
  awesome visual content

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• Use emotions.
• Using emotions will boost the share and comment
  rate of your posts, and can help increase likes
  by as much as 57.
• -Smiling faces boost conversions because people
  feel like the really are talking to a real
  person.
• -Emoticons add human emotions, and it comes
  across positively with your audience.
• -When responding to a negative comment or
  critique, emoticons soften the blow.
• Use hashtags.
• - A good hashtag is memorable, unique, and
  relevant to your campaign.
• - Try not to use more than 2 hashtags per post
  (otherwise it looks like spam).
• Research the hashtag before you use it.

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• Get your timing right
• - In the social media world, timing is
  everything
• There are a lot of social media tools out there
  that help you figure out the best time to post
  content. For Example Tweriod for Twitter, Buffer
  has some helpful facts to help you get your
  social posting timing right
• There are basic peak usage times for each social
  media channel to keep in mind as well
• Peak time to post on Facebook is at 3 p.m. on
  Wednesdays but the worst time to post on Facebook
  is on weekends before 8 a.m. and after 8 p.m
• - As per Buffer, for Facebook, post on Thursday
  and Friday for 18 higher engagement rates.
  Retweets have been shown to be highest around 5
  p.m.

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• Post frequently and consistently.
• CoSchedule grew social media traffic by 3,150
  because of their social media editorial calendar.
  That helps them plan and post consistently and in
  a timely manner.
• If you expect people to engage with you, then you
  need to be maintain a consistent presence by
  posting frequently.
• Google takes into consideration the Freshness
  Score of your website when ranking your website.
• Use Social Media Tools.
• - Tools such as Twitter Analytics, Google
  Analytics, TweetDeck, and Sprout Social can
  provide you with valuable information such as
  social activity numbers and follower demographics
  in addition to making it easier to track and
  monitor social conversations.
• - By using these analytics tools, youll make
  it easy to see how effective your social media
  engagement tactics are, thereby letting you
  adjust your techniques accordingly.
• - Use the headline analyzer to ensure that your
  content is appealing and emotional.
• - Customize your posts to each tool, dont use
  the same tagline for Facebook and Twitter

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What Social Media Engagement Tactics Work For
You?
Social media is a valuable tool set because it
helps you directly engage with your customers.
The more effective you are at engaging with
consumers, the more successful you will be at
growing your subscriber rate, which in turn will
help provide you with more leads to conversions.
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This Is The Social Media Posting Schedule That
Will Boost Your Traffic By 192

• Step1 Write Compelling Social Media Messages
  That Get Clickthroughs
• Quote
• Know The Best Times To Share Use this Google
  Analytics custom report to find when your own
  audience is most active on your social networks.
• Map Your Messages To The Social Media Posting
  Schedule Template
• Step2 Know How Often To Post On Social Media
  Every Day
• How Often To Post On Social Media According To
  Buffer
• How Often To Post On Social Media According
  To Constant Contact
• So What Really Is The Best Number For How Often
  To Post To Social Media For Every Network?

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• Step 3 Set Up A New Social Media Posting
  Schedule For Your Most Successful Older Blog
  Posts
• Plan To Share Your Best-Performing Recent Content
• Share Even Older Stuff Thats Still Awesome
• How To Research Hashtags For Your Social Media
  Messages
• -Find Hashtags For Twitter On Twitonomy
• -Discover Hashtags For Twitter And Facebook With
  RiteTag
• -Twitter Hashtags With Hashtagify.me

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• How To Find Hashtags Directly On Each Network?
• -Finding Hashtags On Twitter- There is a list of
  what is currently popular and a link to all the
  related tweets on your main feed on the left hand
  side of your Twitter newsfeed.

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• You can also use the search bar to find hashtags
  to know what folks are currently using.

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• How to find Hashtags on Instagram?
• -When you open the Instagram app, you should see
  a magnifying glass on your home screen

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• How To Find Hashtags On Facebook?
• -You can search hashtags in the Facebook search
  bar

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• How To Find Hashtags On Google?
• -When you go to insert a hashtag in your post,
  Google proceeds to give you a list of top
  hashtags related to your post.

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• How To Find Hashtags On Pinterest?
• -When you search a hashtag, pins with similar
  keywords in the description will show up in the
  results (along with pins that have the same term
  in the URL, photo name, or product page tied to
  the Pin).
• How To Use Hashtags On YouTube?
• -YouTube uses hashtags in comment sections. Try
  searching for videos related to the topic of your
  video to see which hashtags appear popular

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• How To Use Hashtags On Every Social Network?

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• How To Use Hashtags On Facebook?
• A better question might be, Should I use
  hashtags on Facebook at all?
• -Data shows hashtags on Facebook do not help
  boost engagement. That means you might be better
  served by leaving hashtags off entirely. In one
  study, posts with hashtags received only .80
  viral reach, while posts without hashtags
  had 1.30 viral reach.
• -Plus, Facebook doesnt recognize hashtags in the
  search bar. The only way to find hashtags is to
  directly click on the hashtag in a post
• Pro Tip If you do use hashtags in your
  Facebook posts, the bare minimum is the way to
  go. Digital Information World found that posts
  with just one or two hashtags got the most
  interactions.

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• How To Use Hashtags On Twitter?
• -Stick to one or two hashtags per post since that
  tends to grow engagement on your content by 21.
  When you start using 3 or more hashtags per
  message, you lower engagement by almost 17.
• Pro Tip When it comes to your Twitter bio, use
  hashtags sparingly. In other words, avoid filling
  your entire bio with hashtags.
• How To Use Hashtags On Instagram?
• -Photos with 11 hashtags seem to get the most
  interactions. However, they can also look like
  spam when theyre overdone.

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• How To Use Hashtags On Pinterest?
• -Pinterest hashtags lead to search results for
  the keyword in your hashtags. That means if you
  have a hashtag in your Pin description, your
  Pinners can click through to find similar content
  for those keywords, not necessarily only for that
  hashtag
• -Theres also no guarantee Pinterest will index
  the hashtags you choose to use.
• Pro Tip If you do decide to use hashtags on
  Pinterest, then less is more

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• How To Use Hashtags On Google?
• -Google hashtags are automatically assigned to
  your posts. However, you can edit them, or add
  your own.
• -Google lets you include them in your comments
  as well. This gives your posts more opportunity
  to be seen.
• -Usually, a total 2 or 3 hashtags is a good
  target here
• How To Use Hashtags On YouTube?
• According to SproutSocial, hashtags on YouTube
  are most widely used in the comment section. You
  can use hashtags to categorize your content to be
  found by topic, using your keywords as the
  foundation for your hashtags.
• Pro Tip Increase the visibility of your YouTube
  videos by leaving a comment with
  relevant hashtags. This will then click through
  to a page with videos that contain that hashtag
  in their title

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• How To Create Your Own Hashtag?
• -There are times when you might want to create
  your own hashtag. You might want one to 
  complement an event so attendees can track social
  posts. Or, you might have a unique marketing
  campaign that needs its own hashtag (rather than
  jumping on one that already exists).

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• 1. Be Mindful of Proper Hashtag Etiquette on Each
  Specific Network
• -Instagram hashtags are often more geared toward
  topics or descriptions. However, Twitter hashtags
  tend to be more focused on a topic or
  conversation. Get familiar with how your specific
  audience uses hashtags on their networks. Then,
  participate in the conversation accordingly.
• 2. Use Hashtags That Fit Your Brand
• -Its tempting to jump on every hot trending
  hashtag out there. However, its better to stick
  to using hashtags that fit your brand. Use some
  common sense and ask yourself if a hashtag
  actually fits your image, message, content, and
  audience. For example, if your brand primarily
  serves customers over 40, then using a hashtag
  heavy on youth slang will probably look awkward.
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• 3. Create Hashtags For Promotions
• -Running a promotion? What better way than to
  spread the word through hashtags.

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• 4. Keep Them Short And Memorable
• -Twitter only allows you 140 characters, so if
  your hashtag takes up too much room, people
  wont want to use it because it will take away
  from their content and links. By overcrowding
  your tweet, youre going to lose attention, not
  grab it
• 5. Capitalize The First Letter Of Each Word
• -whenyouputmanywordstogether in a single
  hashtag, the letters can become all jumbled up
  and difficult to skim through.
• -ButIfYouCapitalize the first letter of each
  word, its easier to distinguish each word and
  read at a glance. Hashtags are not case
  sensitive, so when you combine multiple words
  together in your hashtag, distinguish them by
  capitalizing the first letter of each word.
• 6. Use Hashtags In Twitter Chats
• -Twitter chats are online events centering an
  entire conversation around a hashtag. Theyre a
  great way to build relationships with your
  audience, and encourage engagement with a branded
  hashtag.

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• Avoid These Common Hashtag Mistakes
• 1. Dont Use Spaces Or Special Punctuation
• Use SuperBowl not super bowl
• 2. Dont Use The _at_ Symbol In Hashtags
• 3. Dont Go Overboard With Too Many Hashtags
• 4. Dont Spam
• 5. Make Sure Hashtags Mean What You Think They Do
• 6. Make Sure Your Hashtags Work

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IMPACT OF SOCIAL MEDIA IN SEO

• Sharing Can Lead to Links and Higher Rankings
• - Increases the visibility of a page.
• - It may get noticed by a creator of content,
  such as a blogger, journalist, or author.

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• Social Actions and Outcomes
• -The social activity (sharing) affects rank only
  if it increases visibility among content creators
  AND those people found it so useful they linked
  to it.
• - If rankings are important to you,
  relationships with creators of content are
  important to you. Content creators are a hidden,
  but important, target audience for most
  businesses.

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• The Correlation Between Social Media and User
  Interaction Signals
• - Likes, shares, 1s, tweets, and comments are
  indications that people thought the page was
  good. And pages that people like tend to rank
  higher. Social media interactions correlate with
  quality and quality correlates with higher
  rankings.

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• How Google Activity Directly Affects Rankings
• - Google posts rank in Google
• - 1d content ranks higher in personalized
  search results

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• Rank is Driven by Links A Link is a Social Thing

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