Powerful Salesforce Pardot B2B Marketing Automation Solution

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Powerful Salesforce Pardot B2B Marketing
Automation Solution
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Introduction to Marketing Automation

• Marketing automation is a software platform which
  aids to automate the marketing and sales
  engagement, so you can generate more leads, and
  close more deals with accurate measurement of
  marketing success. The technology can help to
  grow businesses via tracking customer engagement
  and delivering a personalised experience.
• Marketing automation helps B2B companies in many
  ways. It helps in Email Marketing, Social Media
  Marketing, Digital Advertising, Inbound
  Marketing, Lead Nurturing, landing page and
  forms. It generates more leads and moves them
  rapidly from the pipeline and captures true
  marketing ROI.  

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Types of Marketing Automation

• B2B marketing automation-B2B marketing automation
  is all about a long sales cycle that usually
  involves a multistage procurement process and
  part of the ongoing relationship of repeat
  business.  
• B2C marketing automation- Business to customers
  is a sales cycle, where one must convince the
  customers in short time duration.
• Small business marketing automation- It is not
  just for big brands, but small businesses can
  equally get the benefits from marketing
  automation.
• Mobile marketing automation- Mobiles are the
  new-age source of searching for things, whether
  for shopping or knowledge, mobile phones are more
  convenient.

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SALESFORCE MARKETING AUTOMATION
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What is Pardot?

• Pardot is a B2B (business-to-business) marketing
  automation solution by Salesforce. It unifies
  sales and marketing together, so you can work
  better. It can be customised according to your
  company needs. As a marketer, youre likely
  working on a variety of projects, in which Pardot
  provides a central location, so you can manage
  them better. It also tracks the prospect as they
  interact with your marketing channels, so you can
  tailor your outreach. 
• Pardot can measure the lead qualification with 2
  matrics
• Prospect score( A Numerical value)
• Prospect grade( An Alphabetical value)

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Benefits of Pardot

• Visitors - It can track the anonymous people who
  visit your website.  
• Prospects - It can identify the individuals who
  are interested in your products and services.  
• Demand generation - It can create a marketing
  strategy to build interest in your product and
  services.    
• Conversion - It will convert visitors in
  prospects, after they provide the contact
  information such as Email address, phone no, or
  submit the form.   
• Lead nurturing - It nourishes the dead leads via
  various marketing activities such as sending the
  emails.  
• Lead qualification - It makes it possible to get
  in touch with each visitor for lead
  qualification.     
• Assign to sales - After qualifying the prospects,
  assign it to the sales team.

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What is the Pardot campaign?

• Pardot campaign is the first marketing-related
  contact between you and your prospect. This
  campaign will track your online related materials
  while a prospect touches any piece of code on
  your website. The tracking process works with the
  help of the tracker code, which is pasted or
  inserted into every page of your website. This
  allows you to track the website activity of your
  visitor and prospect. According to their
  interest, you can target them to sell your
  products.    
• In the end, when you have learned how Salesforce
  Pardot works in B2B marketing Automation, it
  becomes easy for you to engage your customers and
  grow your business fast and accurately. For
  your Salesforce Pardot B2B marketing
  automation or any Salesforce related help,
  contact us today!

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