Difference Between Salesforce Marketing Cloud and Pardot

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DIFFERENCE BETWEEN SALESFORCE MARKETING CLOUD
AND PARDOT
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These two applications have many similarities,
but in reality, both Pardot and Marketing Cloud
solutions are built for specific usage and
industries. Both are digital analytics and
automation platforms and are Salesforce products.
Marketing automation comes into play when
enterprises are looking to innovate their
marketing and sales efforts. Both Salesforce
marketing cloud and Salesforce Pardot work in
tandem with the sales cloud. Each enterprise
requires a marketing automation tool, but most
of them still debate on which one to choose
from Salesforce Pardot and Salesforce Marketing
Cloud.
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MARKETING CLOUD INTRODUCTION
Salesforce marketing cloud is also a marketing
automation tool, which incorporates the
integrated tools all across distinct solutions
or platforms, embracing social media, mobile,
email, website advertising, and more. Moreover,
it manages event-driven analytics and triggers
that start sales and marketing actions.
Particularly, the Salesforce marketing cloud
contains the tools that work together across
different marketing avenues. Marketing Cloud is
generally recommended for (B2C) Business to
Customer or Retail Sales cycle. Salesforce
Marketing Cloud B2C Marketing Platform A B2C
Enterprise typically uses Such an enterprise is
expected to keep a huge social media visibility,
mostly reap benefits from marketing messages
that are delivered direct to customers. Such
enterprises need Intelligent, Automated, and
integrated marketing tools. Salesforce Marketing
Cloud is best suited for such enterprises.
Salesforce Marketing Cloud is a platform that has
evolved with innovative functionalities that
enhances the marketing efforts of enterprises
multi fold.
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MARKETING CLOUD ALL IN ONE MARKETING SOLUTION
Marketing automation tools of the marketing cloud
have gone through continuous disruption and
innovation in the last few years. With Marketing
Cloud, everything that the enterprises need is in
one place. This allows rapid implementation of
end-to-end multichannel marketing
functions. Some of the major features
include Interaction studio built-in analytics
that identifies customers and use artificial
intelligence-powered insights to create
account-based marketing Email marketing drag
and drop segmentation and delivers messages or
emails at any particular stage of the customer
lifecycle Social Media Marketing social
listening and customer intent analysis across
social channels like Facebook, Twitter,
LinkedIn, and others with social
studio DLEigTiStaGl EATdvSeTrAtiRsTinEgD
display advertising across various channels with
the advertising studio Mobile Messaging
Targeted messaging SMS
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Marketing Cloud Modules for Social media and
mobile messaging Salesforce marketing cloud
comprises of multiple modules. Each one of the
modules focuses on a unique area of digital
marketing. Pardot Introduction Pardot is a
marketing automation tool, which helps
enterprises to generate, nurture, and capture
leads. This safeguards the enterprises and
businesses from losing business during longer
sales cycles, as it automates the repetitive
tasks in the lead nurturing process. When it
comes to (B2B) business to business sales, Pardot
is an ultimate option for enterprises. Pardot
B2B Marketing automation suite A B2B marketing
automation generally involves long selling
cycles, socializing and harmonizing products and
services. Some of the key processes implemented
are
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Pardot is an email-centric and targeted
solution Pardot is predominantly used to
accomplish email marketing and lead
generation. Enterprises can implement Pardot as
a stand-alone solution or integrated with
customer relationship management. Some of the
key features of Pardot Email Marketing develop
and send email marketing campaigns Lead
Generation Easily develop landing pages and
forms to switch into valuable leads Lead
Nurturing create data-driven nurture email flows
and other customer-centric marketing
strategies Lead Scoring Determine account-based
sales and marketing campaigns and find
opportunities to send messages or emails and
follow up at the right moment to the right
subscriber Marketing and Sales Alignment CRM
engagement, activity tracking, real-time alerts
and other applications for the sales team when
necessary prospects are on the website.
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Pardot Smart for Lead Management and
Nurture When enterprises have a long sales
cycle, they close deals over a period of time
through multiple sales teams, or they have a
high-end sales value product or service and a
smaller database of targeted customers, Pardot
is the most popular and preferred solution. The
fundamentals of Pardot help enterprises to
perform the lead nurturing process and progress
them through the sales funnel. Which is Right
for Business (Pardot or Marketing
Cloud)? Marketing cloud could be a smart choice
if the enterprise needs a platform to engage with
customers across various channels and provide
support in the customer journey. On the other
hand, Pardot could be the right choice if the
sales team requires long-term nurture, and they
need to bridge the gap between the marketing and
sales teams respectively.
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