Top 5 Salesforce Integrated Marketing Automation Tools (1)

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Salesforce Automation Tools
Salesforce Automation Tools
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What is Salesforce automation?
Salesforce automation just got easier! Process
workflow development that would normally take
weeks to code can now be accomplished in minutes
with the new point click tools. This blog will
describe and compare the different options for
automating business processes in Salesforce.
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Salesforce Automation Tool Pardot
Salesforce-owned product, Pardot integrates with
the CRM system very closely as compared to
other marketing automation solutions. Pardot is a
fully featured marketing automation tool which
accelerates pipelines and drives sales through
email marketing, social marketing, sales
intelligence, lead generation and much more.

• Key Features
• With one interface both systems data are tracked.
• Allows sending emails and add prospects to
  nurture tracks from Salesforce
• Integrates all campaigns, assignments, and tasks.
• Connect all search campaigns on a single
  platform.
• ROI reporting.
• Scalable and multi-channel social marketing.
• Real-time sales alerts and CRM integration.

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Salesforce Automation Tool HubSpot
HubSpot is widely recognized inbound marketing
platform which offers many marketing
automation features and capabilities. Hubspot is
a comprehensive platform which offers a complete
suite of integrated marketing tools like SEO,
email marketing, blogging etc. This improves
marketing effectiveness and efficiency.

• Key Features
• Hubspot integrated with Salesforce enables easy
  personalization of emails hence data is directly
  synced from Salesforce.
• Hubspot helps in easy monitoring of leads,
  performance and landing pages, and performance in
  one.
• The marketing automation tool also offers content
  management system for streamlining content
  creation.
• Hubspot offers to a record of every sales
  interaction occurred and vice versa.
• The marketing tool converts, tracks, and
  categorizes leads.

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Salesforce Automation Tool Marketo
Marketo which is multi-functional platform was
launched in the year 2007 and offers real-time
personalization across marketing channels,
budgeting tools and marketing calendars.
This marketing automation platform gives the
power to quickly launch highly targeted campaigns
across various marketing channels.

• Key Features
• Helps in lead generation.
• Measures and optimizes ROI.
• Offers email marketing and campaign management.
• Marketo integrated with Salesforce automatically
  syncs all custom objects and fields.
• Changes in CRM framework automatically gets
  reflected in Marketo.
• Marketo offers website visitor tracking and web
  and mobile personalization.

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Salesforce Automation Tool SalesGenius
SalesGenius offers marketing automation and email
marketing solution which are designed to meet the
needs of both Sales and Marketing. It is
a marketing automation software which ensures
that marketing and sales can work with sync.

• Key Features
• SalesGenius helps with automated lead nurturing.
  The prospect is personally nurtured by right
  message to the right person at the right time
  with no delays.
• Using SalesGenius the marketing and sales
  personnel can pass lead communication and
  qualification responsibility back and forth in a
  streamlined way. This enables right level of
  contact for each prospect.
• With intuitive SalesGenius Automation Workflow
  Designer, you can easily build out multi-step
  drip campaigns. Users are able to build simple
  drip campaigns in very less time.
• SalesGenius constantly watches the prospects
  responses hence online body language exhibits
  there. With SalesGenius you need not wait when
  the prospect becomes qualified, therefore,
  SalesGenius converts prospect to Sales in
  real-time.

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Salesforce Automation Tool ExactTarget
ExactTarget offers marketing automation and
analytics software for social, online, email and
mobile marketing. ExactTarget is a system which
holds an ability to target communications over
multiple channels. The solutions also provide
consulting and implementation services. It is the
solution which is really looking into the future
of marketing automation and wants to connect with
their customers on various channels.

• Key Features
• The solution helps in automating real-time
  customer journeys, therefore, delivering
  distinguished results and inspiring best
  marketers.
• ExactTarget tools social offerings help in
  gaining insights about social conversations and
  hence reaching your audience with desired
  content. This helps to create branded social
  experiences.
• The tool offers a trusted infrastructure for its
  highly available, secure cloud-based platform. It
  gives the flexibility and authenticity to go
  further.
• ExactTarget also allows marketers to deliver
  customized content on every channel and every
  device. It also helps in building a single view
  of customers.

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