Guerrilla Marketing Series: Ambient Marketing Explained With Examples

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Guerrilla Marketing Series Ambient Marketing
Explained With Examples
Ambient marketing is one of the most common terms
in guerrilla marketing for spreading awareness
about a product or brand. This article is all
about creative marketing strategies and examples
involved in ambient marketing. And how it has
helped many advertisers to promote their brand
and generate good ROI from it. What is Ambient
marketing? Ambient marketing or ambient
advertising is a practice where advertiser tends
to advertise its product or brand in an unusual
place. People dont
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expect to see that particular advertisement and
that makes ambient marketing different from
other marketing practices. It is a strategy
involved in guerrilla marketing tactics that
require unique creativity to promote any brand or
product. Now, you may wonder why am I using the
word unique creativity? If you read out the
first sentence you may figure out ambient
marketing tactics is about placing your ads on
an unusual object that may surprise people who
are seeing those ads. It is not compulsory for
any ambient ad to be placed inside any shopping
mall or on billboards, it can be found anywhere
and everywhere. The main motive is to surprise
the consumer by the placement of ambient
ads. For example, advertising on the bus by
placing a few stickers around the bus many not
sound unusual or unconventional, but turning the
whole bus into something that may look unusual
by placing stickers and using animation will
make the advertisement strategy unconventional.
And I am pretty sure something like that will
grab my attention and it will be long-lasting.
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