What Is Guerrilla Marketing? Top Effective Examples And Tactics

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What Is Guerrilla Marketing? Top Effective
Examples And Tactics
Introduction to Guerrilla Marketing Many of you
might not have heard about the word Guerrilla
marketing but it is well known in the marketing
world. So in this article, Ill explain to you
what Guerrilla marketing is and why it is
different and helpful in creating brand/product
awareness among consumers. After reading this
article Im pretty much sure that you will add
one more creative marketing strategies in your
list that can help you in advertising your brand.
So, lets start from the basics and we will go
deep into guerrilla marketing strategies. About
Guerrilla Marketing or Little Known
Facts Guerrilla Marketing is a creative marketing
strategies used by most of the brands and small
businesses around the globe to advertise its
product unconventionally. It was introduced or
popularized by Jay Conrad
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Levinsons in the 1980s. He wrote several
articles and books on guerrilla marketing
tactics that helped many brands to create
awareness. Nowadays most of the companies prefer
to use guerrilla marketing tactics as it
requires more creativity and little budget to
spend. It is cheaper than traditional marketing.
As it is cost-effective and focuses more on the
reach than frequency, most of the small as well
as big brands try to indulge and get customer
attention. Generally, Guerrilla was derived from
the word guerrilla warfare. Why Guerrilla
Marketing is an effective strategy? Now you may
wonder if there are lots of creative marketing
strategies to get user attention. So, why many
brands focus on guerrilla marketing?? In
guerrilla marketing, marketer focuses on creating
a buzz among the consumer that can help a brand
to gain more profit. The main aim of this type
of marketing tactics is to obtain the maximum
number of customer attention with a limited
amount of resources. Most of the marketers around
try to create surprising and memorable business
strategies that can help the consumer to
remember the product/brand for a long
time. Various Types of Guerrilla marketing
Strategies Street Marketing strategy The main
motive behind street marketing is to advertise
the product or brand on the streets and in
public places to grab the users attention. Big
brands like Mcdonalds, dominos, Nike, Puma, etc
find street marketing to be the most convenient
way to connect to users and spread awareness of
the brand. Mcdonalds created zebra crossing
called Mcfries Pedestrian Crossing, Nike
started displaying its logo in roadside benches.
Creative marketing strategies have always helped
big brands to create awareness among their
consumers. Small companies also prefer to
advertise on the streets. There are various
business strategies adopted by many brands to
advertise on Street like distribution of flyers,
pamphlets, human animation,
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Holograms, product demonstrations on the streets
as well as on traffic signals. Ambient
Marketing strategy Ambient marketing is about
placing your ads in an unusual place that may
surprise people who are seeing those ads. These
types of marketing tactics are mostly created to
make products/brands/organizations
memorable. This type of advertising has a lasting
impact on the mind of the consumer. Marketers
often tend to prepare billboards that are unusual
in size like making it extra-large or sometimes
small. As we all know that abnormal things grab
peoples attention. Ambient advertising can be
found anywhere around like on the streets, on
buses, billboards, bus stops, cars, etc. Well,
the marketer analyzes whether these types of ads
have a wow factor or not. Mostly, unusual
location plays an important role in making
ambient ads successful. Promotional Stickers
strategy An attractive promotional custom sticker
can help a brand in getting good business and
spread awareness among customers. Many companies
around display their brand logo in the form of
stickers on the windshield of a car as it grabs
public attention. Public transport like Buses and
trains has always been the best source to
advertise a product. Many brands stick flyers
inside and outside the buses and trains. Since
1800 the Sticker is the most convenient way to
market any product or brand logo. Nowadays there
are animated online stickers available which are
becoming more popular among youngsters. Ambush
marketing strategy Ambush marketing is one of the
unique marketing techniques in which
companies/brands tend to advertise their product
on the place where the same product is already
being advertised by another company or by their
competitors. Let me explain with you an example
suppose there is a company A who is the sponsor
of a football game and trying to advertise their
product men shoes but in the same football game
company B who has the same product and they are
not the sponsor of the game trying to advertise
their product indirectly by making a banner or by
shouting out the
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company name in a group or by getting camera
attention. This type of advertising is called
ambush advertising. Generally, ambush means An
attack from a hidden position. Read more on
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