Guerrilla Marketing: Consult or leave it up to the experts

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• Guerrilla Marketing Consult or leave it up to
  the experts

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• Guerrilla marketing is something that so many
  people get wrong. Unfortunately there is this
  perception that creating guerrilla marketing
  campaigns is easy and simple. Just putting things
  together in a matter of days is enough for a
  successful execution.

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• Hate to break it to you, but this isnt
  reality. This is the downfall of so many as they
  underestimate the amount of time and effort gone
  into the guerrilla marketing campaign.

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• Planning is something marketing managers
  understand, as it is part of their job
  description. Planning and developing marketing
  campaigns to drive traffic and increase awareness
  of the brand may be second nature.

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• But the catch with guerrilla marketing
  campaigns is that even though there have been
  very successful campaigns, the amount of planning
  and the effort that goes into creating one can be
  very complicated. AND planning is only part of
  it the execution of the guerrilla marketing
  campaign is the hardest part.

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• The obvious question is why dont marketing
  managers consult with experts who know the ins
  and outs of guerrilla marketing? Marketing is
  such a big umbrella with so many other types of
  marketing and techniques, it is very difficult
  for one individual to be an expert in every
  field. It is standard for marketing managers to
  consult with directors and advertising agencies
  to create their TVCs and print campaigns.

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• Hence why is it so rare that marketing managers
  who want to create a spectacular guerrilla
  marketing campaign do not consult with a
  guerrilla marketing expert? It is quite
  bedazzling.
• So why consult with guerrilla marketing
  experts? Guidance. Guidance with budget and
  timeframe to fit with the concise brief given.

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• Brief
• Having a clear and concise brief on what is
  required for the guerrilla campaign will give the
  event designers an immersive idea about what is
  required to carry out the guerrilla marketing
  campaign. Given direction on what is needed to
  execute, gives a sharper idea about the amount of
  money needed as well as time needed to put
  together the different elements of a guerrilla
  marketing campaign.

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• What do we, as event designers want to see in
  your guerrilla marketing brief? Here is a short
  checklist for you
• What do you want us to do for you?
• What do you want to achieve and what are your
  specific expectations?
• What is your budget?

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• When do you want to start your campaign and how
  long do you want to run it for?
• Who are you targeting?
• Where do you want to execute your guerrilla
  marketing campaign?
• Who are the stakeholders involved? Are there
  any partners or sponsorships that need to be
  considered?

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• This is only some of the questions that need to
  be answered in the brief for us, as event
  designers and guerilla marketing experts, to gain
  a full understanding of what is wanted and
  expected.

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• To fill the brief with the important
  information is vital as it feeds into the budget
  and timeline, gives everyone a clear image and
  direction on what needs to be implemented before
  the guerrilla marketing campaign is executed.

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• Budget
• After having a full understanding of the brief,
  event designers and experts of guerrilla
  marketing are able to provide marketing managers
  an educated and informed outlook regarding the
  budget. Sometimes the budget allocated to the
  guerrilla marketing campaign can be quite tight,
  as they have overspent in other areas or have
  overlooked the actual amount that is needed to
  put on a great campaign.

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• Thus this will affect the outcome and perhaps
  alter the amount of elements included. Instead of
  having so many small activations, have a singular
  element, focusing and streamlining all energy and
  resources to make it memorable and reach its
  full potential.

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• Event designers and experts in guerrilla
  marketing would also be able to get the best
  deals in the industry due to their network and
  connections. Not having a full and rounded
  understanding of the price of hire, catering,
  security and venue hire can definitely blow out
  quite a high proportion of the budget.

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• Timeline
• Critical timelines are also so SO important! We
  cannot E-M-P-H-A-S-I-S-E that enough! Every
  attempted to plan a birthday party with ballons,
  catering and the whole shebang your first time?
  Or have you not bothered because thinking about
  it just gives you such a big headache?

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• Well when planning anything, especially a big
  event, the critical timeline is vital as it lists
  all the times before the event items would of
  need to be booked and locked in. Location, staff,
  props, technology and the times of which they are
  going to bump in and out all need to be confirmed
  and booked to ensure that the event definitely
  runs to and on time.

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• It is hence CRITICAL to follow the critical
  timeline, as it will lead to things not
  snowballing in the end, making everyone stressed
  and frustrated! We dont really want to be
  treating people for heart attacks.

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• Overall it is advantageous for marketing
  managers to consult and engage with a guerrilla
  marketing specialist.  Without going through a
  guerrilla marketing campaign before or understand
  the specific details needed to carry out a large
  event, it is very hard to fathom each and every
  specific detail needed to execute one.

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• So why not consult or even leave it up to a
  guerrilla marketing expert?
• http//www.engageatdisegno.com.au/