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Generating good t-shirt ideas | SMBELAL.COM (1)

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Every T-Shirt design starts as an idea. And it doesn’t matter if you’re an independent artist trying to make sales on Redbubble, or a brand owner sending Facebook traffic to a Shopify store, or an Instagram ‘influencer’ selling Merch to your million+ followers – we all need ideas. – PowerPoint PPT presentation

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Title: Generating good t-shirt ideas | SMBELAL.COM (1)


1
How to come up with good T-Shirt Ideas
  • Ideas that dont suck

2
Table of contents
02
01
03
04
Getting Started
Becoming an effective t-shirt idea machine
Some practical tips on becoming the T-Shirt Idea
Generating Machine
Conclusion
3
1. Getting Started
1.Getting Started
4
Every T-Shirt design starts as an idea. And it
doesnt matter if youre an independent artist
trying to make sales on Redbubble, or a brand
owner sending Facebook traffic to a Shopify
store, or an Instagram influencer selling Merch
to your million followers  we all need
ideas. The better your t-shirt ideas are, the
better your T-Shirt designs will be and the more
sales youll make
5
Difference between T-Shirt Ideas T-Shirt Designs
  • T-Shirt Ideas are intangible they are concepts,
    or briefs, that could be articulated in a few
    words, or in a simple sketch.
  • T-Shirt Designs (on the other hand) are finished,
    print-ready artwork (PSDs, Ai files or PNGs).
  • T-Shirt Ideas come first, design comes second.
  • Design is the act of taking an existing idea and
    turning it into something real and visible.
  • and just like a T-Shirt design can be good or
    bad (eg. poor illustration or bad font choice)
    a T-Shirt idea could also be bad (eg. poor
    phrasing or no appeal to buyers).

6
As the world gets smaller, and the cost of decent
design and illustration work comes down it is
often your T-Shirt ideas that will set you
apart. Better T-Shirt ideas will give you a
stronger connection with your potential customers
.To put it another way an average
T-Shirt design can still be successful if the
idea behind it is strong. But even tip-top
design work wont help a T-Shirt IDEA that is
terrible.
7
Dont trust your subconscious when generating
T-Shirt Ideas
Sometimes great ideas will just pop into your
brain . That may happen pretty regularly, and
its great. However, in order to improve as
artists, designers or illustrators and in order
to maintain or increase our sales and our income,
we should be continually creating new
designs. And that means having a lot of
ideas (from which we create new designs). More
T-Shirt ideas more designs  more sales. Better
T-Shirt ideas better designs  better sales  
8
  • But how do we come up with better T-Shirt ideas
    if we cant rely on a steady stream of them from
    our subconscious or semi-conscious brains?
  • Well I believe it is actually possible to
    generate original ideas on demand so that you
    always have a healthy pipeline of potential
    ideas.
  • (and not just any old ideas but
    really good ones ideas that turn into designs
    that are much more likely to sell).

9
2. Becoming an effective T-Shirt idea machine
10
  • There are a few key principles to mastering
    on-demand T-Shirt idea generation and they
    include
  • intentionally trying to come up with new
    ideas (not just leaving it to your subconscious)
  • developing systems to store new
    ideas, research those ideas, and develop those
    ideas
  • understanding that there are different types of
    T-Shirt designs and understanding why, when and
    where they work
  • If you put those fundamentals to work, I
    think youll be surprised how many great T-Shirt
    ideas you can come up with, on-demand.

11
3. Tips on becoming the T-Shirt Idea
Generating Machine
12
  • I want to give you some practical tips and
    advice to help you become the T-Shirt Idea
    Generating Machine that you need to be.

1 Save your idea
  • Use Evernote (or a similar, simple note-taking
    app) to save ideas, whenever and wherever they
    strike.
  • Set aside time each week (or even daily) to open
    up Evernote and revisit your ideas. Try to
    evaluate each one using Google to help you
    discover if (a) this idea has been done
    before, (b) if theres any kind of existing
    market for such and idea, and (c) to figure out
    the best way to render this design.
  • Once youve been saving ideas into your
    note-taking app for a while, try occasionally
    taking a break from scrolling Facebook or Twitter
    (!), and instead scroll back through your old
    ideas.

13
2 Build Your Own Personal T-Shirt Ideas Swipe
File Or Cheat Sheet
  • Whenever you see a T-Shirt design that you like
    save an image of it to a folder on your desktop,
    or a Google drive folder or something like that.
  • After a few weeks (or once you have, say
    20-something images saved)  open your folder and
    start analysing, categorising and reverse
    engineering these designs.
  • After a while you should begin to spot patterns
    in these designs, and you can begin making a list
    of T-Shirt idea categories. Then the next time
    you have a topic, trend or subject you want to
    create designs for you can open up your list,
    and start running through it to generate new
    ideas.

14
3 Become A Pun Connoisseur
  • Take note of any puns you see. These could be in
    memes, in TV adverts, magazines, movie scripts,
    marketing emails, on twitter wherever. Try to
    analyze what makes these puns work and then
    come up with your own puns based on the same
    subject.
  • Like the Cheat Sheet idea above begin
    building out a list of popular T-Shirt
    sayings (like Death Before Decaf or Worlds
    Best Dad)  and begin categorising those. Over
    time youll have a list of text-based ideas you
    can re-engineer and adapt to any trend, topic or
    subject you throw at them.

15
  • Everything begins with an idea."
  • Earl Nightingale

16
Wrapping up!
If you practice the techniques above youll
begin to develop those systems (and skills) that
will help you come up with original, funny
T-Shirt design ideas whenever you need them. Ok
thats all I got on this one so until next
time  Happy Idea Generating!
17
Thanks for Watching!
  • Does anyone have any questions?
  • hello_at_smbelal.com
  • smbelal.com
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