How to do email marketing with Mailchimp | SMBELAL.COM

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EMAIL MARKETING WITHMAILCHIMP

• The complete guide to using mailchimp for email
  marketing

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TABLE OF CONTENTS
WHY MAILCHIMP?
02
GETTING STARTED WITH MAILCHIMP FOR EMAIL MARKETING
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CONCLUSION
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WHY MAILCHIMP?

• MailChimp is only one of many solutions out
  there. So why should you go with this service?
  MailChimp is free for up to 2000 subscribers on
  your email list and 12,000 monthly emails. The
  service is trusted by more than seven million
  users. It integrates extremely well with
  WordPress. MailChimp is very easy to use and lets
  you create HTML email templates without any
  coding. It also provides a superior user
  experience.

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Getting Started With Using MailChimp for Email
Marketing
1. GETTING TO KNOW THE DASHBOARD
JUPITER
MERCURY
As a first step, you will need to set up a free
MailChimp account. For that, simply go to the
MailChimp website and click Sign Up Free in the
upper right corner. Enter an email address, user
name and password, and click Create My
Account. After clicking the link in your
confirmation email, you need to input some
personal info (no credit card required, dont
worry). Once completed, you automatically move on
the main menu.
2. CREATE YOUR FIRST EMAIL LIST
3. GENERATE A SIGNUP FORM
Signup forms appear on your website and allow
people to subscribe to your newsletter. You can
get there via Lists and then use the drop-down
menu to the right and select Signup forms.
After youre done with the signup form, add
the form to your website via plugin, manually or
in other ways such as WP Popup Plugin or SumoMe.

• The MailChimp dashboard is the heart and
  soul of your MailChimp account. But hey, you are
  a WordPress user, so what else is new?
• Create and Send Campaign Heres where you set up
  your campaigns. This is what MailChimp calls an
  email broadcast.
• Create a List This list is where your
  subscribers are stored.
• Start Building Your Audience This is where you
  build forms where people can sign up to your
  list(s) on the web.
• Invite Your Colleagues You can have multiple
  people work on one MailChimp account.

While we all know that the money is in
the list, before you can start putting anything
of value in it, you have to create it. So lets
do it, shall we? First, click on
Create a List. Then enter necessary information
such as List name, Deafult From Email, Default
From Name, your personal information,
Notifications and then click on Save.

• Its a gas giant and the biggest planet in our
  Solar System. Jupiter is the fourth-brightest
  object in the sky

• Mercury is the closest planet to the Sun and the
  smallest one in our Solar Systemits only a bit
  larger than our Moon

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4. SET UP AN EMAIL TEMPLATE
5. CREATE YOUR FIRST CAMPAIGN

• Find the Templates menu item at the top of
  the dashboard. Once there, click the button that
  says Create Template.
• From here you have three different
  choices of Basic, Themes and Code Your Own.
• If you want to create your own template,
  select your basic layout such as one, two, or
  three columns (or a mix), left or right sidebar,
  integrated RSS feed, and more. such as one, two,
  or three columns (or a mix), and more. On the
  left side is the preview of your template, and on
  the right side the content blocks you can add and
  further design options. To add text, images, and
  groups of images,  simply drag and drop them into
  position. Once in your template, you can hover
  over each block to edit, duplicate, or delete
  them. Upload images, edit and format text, create
  columns, and more. If you need to change more
  global settings for your template, stop editing
  content blocks (press Save Close) and choose
  the Design column in the upper right corner. This
  lets you choose styling for different elements of
  your template such as the entire page,
  pre-header, footer, and more. There is also an
  option for Mobile Styles. This allows you to
  further customize your template for display on
  mobile devices.
• Once you are satisfied with your
  changes, you can enter the preview mode by using
  the menu Preview and Test in the upper right
  corner. This will show you what your emails will
  look like on desktop computers and mobile devices.

• From either your main dashboard or from
  the Campaigns menu, click on Create Campaign to
  get started. This will lead you to a submenu
  where you can choose the type of your email
  campaign
• Regular Campaign Send out a normal HTML email
  with attached plain-text version (for anti-spam
  reasons) to your subscribers.
• Plain-Text Campaign Simple text-only email
  without images or styling.
• A/B Split Campaign Test different subject lines,
  sender names, timings, and even content with
  several versions of your campaign.
• RSS-Driven Campaign Send content from your own
  or any other RSS feed to a list of subscribers.
• Once you are done creating
  your campaign, you
• will be taken to a
  confirmation page that gives you an
• overview of your campaign. You can
  review the
• recipients of your email, subject
  line, reply address, and
• everything else. MailChimp will
  also warn you if
• anything is wrong from their
  side.

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You are all set up to run your own email
marketing campaigns. So whats the next step
after you are done toasting to yourself?For one,
its time to check your campaigns performance.
Under Reports at the top, you can see how many
people are opening your emails, click your links,
and more. This will give you an impression on
which content they are interested in, which types
of email subjects perform best, and will provide
you with much-needed feedback to improve your
marketing skills.Another step in your career as
future email marketing guru is educating yourself
on both advanced features of MailChimp and
marketing techniques. 
WHATS NEXT?
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CONCLUSION

• Email is an important marketing tool for
  anyone doing business online and MailChimp is an
  extremely attractive option for those getting
  started with email marketing. Besides being quite
  affordable, the email monkey also makes it very
  easy to start building an email list and running
  marketing campaigns without prior knowledge. The
  entire user interface is very intuitive and well
  documented.

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THANKS!

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