Starting A Print On Demand Business | SMBELAL.COM - PowerPoint PPT Presentation

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Starting A Print On Demand Business | SMBELAL.COM

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Print-on-Demand is a practice of offering your audience various custom-made items like t-shirts, mugs, rugs and household items in order to get customers and sales. This is a subtle yet powerful way to turn the attention of visitors within your niche to your business. – PowerPoint PPT presentation

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Title: Starting A Print On Demand Business | SMBELAL.COM


1
Print-on-Demand
STARTING A
BUSINESS
2
2
3
Contents
1
  • Introduction
  • Steps on launching a POD business
  • POD Advantages over conventional E-commerce

3
Introduction
  • Print-on-Demand is a practice of
    offering your audience various custom-made items
    like t-shirts, mugs, rugs and household items in
    order to get customers and sales. This is a
    subtle yet powerful way to turn the attention of
    visitors within your niche to your business.
  • However, this method of product
    sourcing must use effective marketing strategies
    and be created on a high-performing ecommerce
    platform that supports it in order to yield good
    results.

4
Launching a POD Business
  • Getting down to the practical aspects of starting
    this type of business is not as easy as it
    sounds substantial work is required. We will
    help you to kickstart a Print-on-Demand business
    the right way.

5
Step 1 Choose your niche products
  • Before you do anything, you need to
    first pick a niche where youre most likely to
    succeed. Only go with what you like, and if you
    dont have an idea, then create a list of all the
    things you like. Your niche must be specific
    enough to hone in on core customers but also
    capable of attracting a wide audience. Once you
    have selected a niche (or narrowed your options
    down to a few), its time to visit search engines
    and social media platforms to validate your
    ideas. Google Trends can help you know what
    people are saying regarding your niche and so can
    Facebook, Twitter, Instagram, Pinterest, and
    Reddit. If theres very little conversation in a
    certain niche-based community, then it likely has
    no potential for a Print-on-Demand business to be
    built around it you need one that is active with
    many discussion threads. Once youve selected a
    niche, its time to find Print-on-Demand product
    ideas within that niche.
  • Lastly, take a tour on Amazon, eBay
    or any other common marketplaces to find out if
    your Print-on-Demand product idea is already
    being sold on the market. 

6
Step 2 Get your designs and websites ready
  • If youre a skilled designer, then
    youll likely have an advantage over those who
    arent, as Print-on-Demand relies heavily on
    creating designs to be printed onto products.
    To create your products, youll have to craft
    your own designs or modify copyright-free design
    assets like ones from Creative Market. 
  • You can also purchase nice designs at a
    reasonable price from places like Upwork, Fiverr, 
    Design Pickle and many more. Once you have your
    product designs decided on, its time to get your
    website up and running. First, you need to select
    a platform to host your website. The most
    preferred ecommerce platforms are Shopify, BigComm
    erce, and WooCommerce/WordPress. These platforms
    provide you with easily customizable store themes
    so you can get your Print-on-Demand business up
    and running as quickly as possible. You will need
    to set up all the essential business pages like a
    homepage, shipping details page, contact page,
    and payment details page before accepting the
    first order, so dont underestimate the time it
    will take to launch your website.

7
Step 3 Choose your print provider add
products to your store
  • To create your Print-on-Demand products, you need
    to work with a Print-on-Demand supplier to
    actually bring your visions to life. Many
    Print-on-Demand suppliers have plugins that
    integrate directly with most major ecommerce
    platforms so you can connect your store directly
    to your supplier which makes order-handling
    easier and a more seamless experience.
  • The major Print-on-Demand suppliers that
    integrate directly with most major ecommerce
    platforms, like Shopify specifically,include Print
    ful, Gooten, Printify, Print Aura, Kite,
    and Inkthreadable.

8
Step 4 Marketing techniques to promote your
store
  • Optimize your site through SEO
  • Set up several major social media accounts
  • SEO is mostly about quality content and
    optimizing pages for high-ranking keywords. You
    must find the appropriate keywords that many
    people are searching for and then craft top-notch
    content using those.
  • Social media platforms have become the best
    spots to hunt for leads and, most importantly,
    you can use them for free.
  • Set up a Twitter, Facebook, Instagram or
    Youtube account and use them to spread the word
    about your business.
  • Write top-quality blog posts
  • Use customer reviews as testimonials
  •   Create roundup posts, reviews, and other
    content to post regularly on your Print-on-Demand
    websites blog. Dont forget to share the
    published content on your social platforms to
    interest your audience and direct more traffic to
    your site.
  • Reviews from independent customers provide a
    powerful and credible way to market your brand
    and increase sales. Make sure theyre easily
    visible to website visitors on your homepage and
    make it clear that the reviews and testimonials
    come from real customers whove purchased your
    products.

9
Tips on using social media effectively
  • Join groups and post frequently to remain at the
    top of the feeds.
  • Create a relevant hashtag for your store and
    request that your clients to use it when posting
    images of your products online.
  • Use the 80/20 rule In this case, 80 of your
    content should be entertaining and informative
    while the remaining 20 can be sales-driven.
  • Reach out to influencers to help spread the word
    about your brand. Note that most of them can only
    endorse a product that aligns with their niche
    and values.
  • Leverage paid social to balloon your sales
    numbers With everyone using social media you
    need to climb a step up and create compelling ads
    and campaigns.

10
Step 5 Check performance, experiment make
improvements
  • Its only once your business is up and running
    when you can tell whats working and whats not.
    During this time, you may be forced to redesign
    your store, adjust prices, change collection
    pages or even add new products. Take bold steps
    to find a unique working product that will make
    your business a key player in your niche.

11
POD Advantagesover E-commerce
EASY SET-UP
LOW STARTUP COST
NO INVENTORY MANAGEMENT
  • You dont need to hire the best web designers to
    get your Print-on-Demand business up and running.
    There are countless plugins, templates, themes
    and guides you can use to launch your online
    store.
  • With traditional businesses, you must have a good
    stock of cash to purchase inventory and get your
    store up and running. With the Print-on-Demand
    business model, even 100 is enough to get you
    going.
  • Your supplier handles pretty much everything from
    order printing, packaging, and shipping which
    means you dont need to handle any amount of
    inventory. Much of your remaining time can be
    used to focus on making more sales.

12
POD Advantages over E-commerce
ABILITY TO CUSTOMIZE
SCALE TEST WITH NO RISKS
One of the biggest advantages of Print-on-Demand
is that it gives you a chance to create and sell
unique designs.
With Print-on-Demand, you arent directly
involved in printing or production so theres no
major monetary investment from your side. Plus,
you can easily scale, test and modify your
designs as and when you need to without any major
financial risk.
13
Wrapping up!
  • Conventional ecommerce business models generally
    require large monetary investment and a whole lot
    of time to get up and running. You also often
    have to deal with inventory handling, product
    packaging, shipping, and many more complicated
    tasks. For less responsibility and lower risk,
    Print-on-Demand is an ideal option that still has
    the potential for success.

14
Thanks!
  • Does anyone have any questions?
  • Please contact
  • hello_at_smbelal.com
  • smbelal.com
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