3 Steps You Need to Move Toward Mobile SEO Success - KitelyTech

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3 Steps You Need to Move Toward Mobile SEO
Success If you didnt already know, mobile is the
future of search. With Google having rolled out
their mobile-first index, mobile SEO is as
important as ever. What this means is that your
brand could lag behind the competition if its
not presenting well on mobile devices.
While 95 of all mobile searches are done through
Google, about 60 of all Google searches are
done from a mobile device and the trend continues
to grow. Thats 27.8 billion more searches
performed on mobile than on desktop, according to
Google. Mobile devices and apps continue to
become stronger, more beneficial, and less
expensive than ever. For this reason, brands
need to go where their customers aremake their
online content mobile friendly. Ignoring the
changes to mobile marketing and advertising could
have devastating consequences to your business
and brand. Customers will pass you over for more
visible and available brands. This doesnt just
apply to e-commerce brands, but applies to all
industries, from medical practices to
transportation companies. Its never too late to
get started on improving your mobile presence.
But the sooner you get started, the sooner your
company can reap the benefits. Lets discuss the
three steps you can take right now, in order to
improve your mobile SEO. Understand Googles New
Requirements No one wants to waste time and
money. Thats why its imperative that you pay
attention to Googles new requirements and
suggestions. First, lets understand what
Googles Mobile First Index is. Google now ranks
search results based solely on the mobile version
of the page, even when searching from a desktop
computer. Before this change, searching Google
via desktop
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• would yield results of desktop websites and
  searching via mobile would yield the mobile
  versions of websites. Now, no matter which type
  of device you search from, Google will show you
  the mobile-friendly websites first.
• The new Google requirements are as follows
• Structured data this is data that is entered
  directly into the HTML. This allows search
  engines to crawl and understand your website.
  Google says structured data should be present on
  both the desktop and mobile versions of your
  site.
• Content your mobile websites content should be
  consistent with your desktop versions content.
  Dont cut your content short on your mobile
  version because it will be a huge disservice to
  your mobile SEO indexing.
• Metadata titles and meta descriptions should be
  equivalent on both versions of your site.
• Popups dont obstruct the user view with full
  screen popups. Otherwise, Google will penalize
  you.
• Keywords Your Audience Uses on Mobile
• Even though you should be targeting the same
  audience on mobile as you are desktop, people
  tend to search differently while on the go than
  they do when sitting at their desktop.
  Understanding the keywords your audience uses
  while searching on mobile can help you. This is
  especially valuable for local businesses using
  local SEO. For example, in 2015, if you searched
  for Toys R Us you would probably have been
  searching for a specific sale nearest you. But if
  you search for Toys R Us in 2019, you would
  probably be trying to find out if there were
  still any locations open nearest you
  (unfortunately, theyve all been shut down).
• Brand Representation
• Investing in mobile marketing and advertising
  just as much as you invest in web advertising
  will determine if new customers are able to find
  your brand. Of course, you want to be found
  whether via mobile or web but given that we know
  more searches are conducted via mobile device
  than desktop, you need to make sure that your
  brand is well represented via mobile SEO.
• These steps will help your company get started
  toward a successful mobile SEO campaign. Dont
  get left behind.

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