How to Use ASO for Improving Mobile App Development Services

1
ABK Digital
Marketing Agency and its services
2
(No Transcript)
3
Introduction

• With around 45 of the population using
  smartphones worldwide, the mobile application
  industry has seen a surge unlike ever before.
• Statista says, in the first quarter of 2021,
  there were around 3.5 million apps available on
  the Google Play Store, and 2.2 million apps on
  the Apple App Store. And these numbers are
  constantly increasing.
• Developers face the challenge to create and keep
  new apps, and bring out the best features of the
  app to present to the right audience. With the
  increase in the number of apps, there is more
  competition also, making it tough for the app
  owners to get these apps downloaded.

4

• App Store Optimization service (ASO) is a digital
  process to improve app visibility within the app
  stores and consequently, increase the app
  conversion rates. The major app stores where
  ranking is important are App Store for iOS and
  Google Play for Android.
• ASO also focuses on CTR (Click-through rate). You
  need to convince the audience to click into your
  app store listing once they find it.
• The image shows how your audience finds your app
  in different ways. As you can see, App store
  search tops the chart making ASO critical for
  your app marketing.

5

• In this blog, we will share top ASO techniques to
  help improve your mobile app development services.

6
Select apt Title and Attractive Icon for the App

• The app icon is like a brand ambassador of your
  app because it is the first thing any user will
  see before installing. Icon designs, therefore,
  play a crucial role to help users navigate their
  interfaces.
• A recognizable, relatable, and memorable app icon
  creates a huge impact on app recognition and
  success. It helps to know the features and
  functionality of the app, helping increase the
  volume of downloads.
• Hence, the app icon design should be in sync with
  the purpose of your app. An icon should explain
  the app beautifully within limited space, while
  representing the entire app perfectly.
• Take Instagram for example. The camera icon is
  apt to the name and function of this platform.
  Its design attracts the searcher and makes them
  download it immediately.

7
(No Transcript)
8

• Equally important is the title of the app. The
  title helps recognize the brand and distinguish
  one app from the other. A unique and easily
  memorable title will help increase your
  downloads.
• The title should represent the app theme while
  including the targeted keywords that give better
  search volume. Having a keyword in your title
  increases the chances of better search ranking.
• Clearly the app title holds importance in
  improving the ranking of the app. The length of
  the titles should not be more than 26 characters.
• You can only earn from your best app if it is
  visible to the clients. So, make the best use of
  the icon and title for app store optimization.

9
Stay Relevant

• Apps showing high crash rates and infrequent app
  updates are rates low in quality and show low
  rankings. Buggy, low-quality, or scammy apps get
  removed from the app stores.
• In 2022 app marketing trends lean towards
  providing users with a clear privacy policy. As
  more mobile apps and games are developed, Google
  and Apple become choosy about which apps to allow
  in their app stores.
• Stay relevant by frequently updating your app as
  they get rewarded and appear higher in the app
  store search results when people use them.

10
Optimize App Description

• Targeted ASO techniques get organic downloads
  without spending a fortune on paid downloads. For
  this to happen, you need a solid ASO strategy.
• Users first read the app description which are a
  few lines of the app store description. This
  makes it important to put the main information
  about the app on the top. Emphasize on why your
  app is better than other similar apps or mention
  awards received.
• List out the main features or benefits of the
  application in the body part. Add some features
  or details to share in-depth information with
  users.
• Mobile app marketing helps increase the
  visibility of your app within an App Store search
  engine such as the Apple App Store or Google Play.

11
Encourage Reviews and Ratings

• Customer reviews and ratings are the most
  essential metrics for the ASO and getting your
  app a better position in search results.
  Customer-oriented functions will get a better
  review from clients.
• Encourage them to share reviews via push
  notifications. Keep improving the app based on
  reviews and your app will automatically start
  getting noticed.

12
Know your Competition

• Knowing how clients use your app compared to
  other competing apps helps improve App Store
  optimization for your app. Track competitors
  keyword analysis to know their targeted keywords.
• This helps improve the keyword strategy that you
  follow for SEO. Understand the market and
  research to see which keywords similar
  applications are targeting. This will help
  determine if you want to use these keywords or
  another set of unique keywords for your app
  marketing.

13
Localize your App Listing

• As a developer, you want to expand your user base
  into new markets. Localization is important for
  optimizing the App Store.
• When this aspect is cleared, it will help with
  the ASOs success ratio as well. Localizing the
  app in various languages helps you reach a wider
  audience and rank higher on popular searches.
  This way you can stay one step ahead of the
  competition in all local markets.
• Again, there are many translation or localization
  service solutions available that can translate
  the app title, description, keywords, and
  screenshots into different languages. You need to
  ensure that your app provides the best user
  experience for all audiences even internally
  after downloading it before localizing it.

14
Use Paid Ads to Gain Downloads

• When you need to quickly gain high exposure for
  your app e.g., at its launch, then Paid
  promotions like PPC will get you the desired
  results. With access to a variety of user
  acquisition channels and social media, the
  opportunities are endless.
• PPC is a form of online advertising wherein
  marketers pay each time a user clicks on one of
  their adverts. These ads appear when the audience
  uses search engines like Google, YouTube, Bing,
  or Instagram. Mainly they pop up during business
  research. Paid ads can be done on a limited
  budget as well as on a larger scale depending on
  your requirement.
• If you wish to know more about PPC and how it is
  better than organic promotions, you may click on
  the link below. PPC And Organic SEO

15
Wrapping it up

• App store optimization is a vital aspect of app
  marketing and it helps your app get better
  visibility in the open market and app stores
  through various online activities.
• So, while you focus on mobile app marketing, as a
  developer, you need to follow the below-mentioned
  checklist for getting the best out of your ASO
  services.
• The title and icon should be the best. A catchy
  title describes the app perfectly with an equally
  
• attractive icon.
• Stay Relevant by making apps with high levels of
  security. People avoid spammy apps and report
• them immediately.
• Keep optimizing the app description from time to
  time to keep up with the keyword trends and
• make the app look up to date.

16

• Reviews and Ratings are important for any
  business, especially apps, as they are virtual
  and will
• gain popularity only through good reviews
  and rankings.
• Competitor analysis and keyword strategy of your
  competing apps is vital information for you to
• improve and improvise your app, so always
  stay informed.
• Localizing your App Listing gives you a broader
  client base with an opportunity to connect faster
  
• by jumping language barriers.
• Contact ASO specializing agencies such as us to
  help you out with your online marketing targets
  if
• you wish to focus on other aspects of your
  business. We will guide you to make your app, the
  best
• for marketing.

17
(No Transcript)