eCommerce SEO: Ultimate Checklist for Online Retailers

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eCommerce SEO An Essential Checklist for Online
Retailers
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Introduction

• High search engine ranking in organic results
  play an important role in the success of an
  online store. Good design and user-friendly
  functionality can convert your traffic to buyers.
  But, what if you are not getting enough traffic
  in your store? eCommerce SEO is the solution.
• You need an effective eCommerce SEO strategy in
  place if you want to generate maximum traffic for
  your store. Still wondering whether if SEO can
  still help in driving traffic to your store?
• As you can see, Google organic is the highest
  traffic generating source.
• 75 of users never scroll past the first page of
  search results. So, the goal should be to achieve
  ranking on the first page of organic search
  results through relevant keywords.
• How to accomplish this goal? By ensuring that
  below-mentioned eCommerce SEO practices have been
  taken care of for your online store.

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Checklist

• Keyword Research
• Content Optimization
• Easy Navigation
• Quick Loading Speed
• Optimizing for Mobile
• Schema.org
• Blog

• Social Media Integration
• Voice Search
• User-Generated Content
• Live Chat Integration
• Strong Call to Action
• Payment Options
• High-End Security
• Easy Checkout

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Keyword Research

• The keywords relevant to your business and having
  high search volume should be used in the content
  of your eCommerce website. How would you know
  that which of your keywords are highly searched?
• For that, you can use Googles Keyword Planner.
  Ensure that you use keywords with high search
  volume so that your website gets ranked with
  those keywords and get maximum clicks.

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Content Optimization

• After keyword research next comes using those
  keywords in your website content. Your online
  store website content includes
• Meta Title
• Meta Description
• Heading Tags
• Alternative Text for Images
• Product Description
• Descriptive Web Page content
• Ensure that all the above content includes the
  keywords which are having high search volume and
  also relevant to your business. Driving relevant
  traffic would yield effective results otherwise
  your bounce rate would go high and is not going
  to help anyway

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Easy Navigation

• Having easy navigation not only benefits your
  user experience but is also good for search
  engine crawlers. Segmenting products in
  categories and subcategories is very important as
  it helps in finding the products in your store
  easily.
• Moreover, having breadcrumbs on category and
  subcategory pages is also required as that helps
  search engine crawlers to navigate through even
  those pages also which have not been linked from
  the Homepage.
• Search engines algorithm these days gives the
  highest importance to the user experience. The
  search option on the top facilitates your
  visitors to look for the products they are unable
  to find from the navigation bar. Ensure that your
  search option has been placed on the prominent
  spot easily viewed by your visitors.

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Quick Loading Speed

• One of the most important ranking factors for
  your eCommerce website design is its loading
  speed. Search engines give preference to those
  online stores which get loaded within 3 seconds
  on various platforms and devices.
• You can use using Googles PageSpeed Insights to
  check whether your website loading speed is as
  per search engine standards or not.

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Optimizing for Mobile

• As per Googles latest development named as
  mobile-first index Google would determine the
  ranking of your website based on the user
  experience you provide on mobile devices. Most of
  your audience is now using mobile devices to
  browse and shop from your eCommerce store. So,
  the fact that your eCommerce website should be
  mobile-friendly cannot be neglected.
• Just go through preparing for Mobile-First Index
  to achieve high ranking in search engines. Here,
  you will get information about how to improve
  mobile UX and visibility of your mobile site in
  search engines.

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Schema.org

• You might have noticed the rich snippets which
  appear below the page title in SERPs. (The below
  image can make the concept of rich snippets
  clear.)
• These rich snippets are outcome of schema.org
  tags which can be added to website HTML. It
  changes the way search engines read and represent
  your content in SERPs.
• Search engines give preference to the websites
  having schema.org tags executed in their website
  code. It not only improves ranking but also
  boosts CTR and conversions.

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Blog

• A blog which is frequently updated and includes
  long-tail keywords relevant to the products or
  services you provide possibly can achieve high
  ranking in SERPs. Ensure that you have hosted
  your blog in the same domain as your eCommerce
  website. All the inbound links and traffic you
  get on your blog would benefit your online store
  too.
• For more information on this, you can go through
  The Significance of eCommerce Blog Design for
  your Online Business.

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Social Media Integration

• Social sharing buttons on product pages can help
  the visitors to share the products they like on
  social media platforms and attract new
  prospective buyers.
• Social media integration is a leading approach
  towards targeting new customers and improving
  traffic. The search engine algorithm considers
  the website to be relevant to the users if it has
  improved traffic and thus ranking gets improved.

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Voice Search

• With the increased popularity of Alexa and Siri,
  the requirement of your eCommerce website to be
  voice search friendly also increases. With the
  use of right long-tail keywords and structured
  data of your website, your store can be an answer
  to voice search queries done on search engines.
• For more details, you can go through 5 Voice
  Search Optimization Tips to Prep Up your Website
  for 2018.

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User-Generated Content

• User-generated content is one of the best ways to
  enable your website to rank through long-tail
  keywords and improve the reputation of your
  brand.
• People tend to make purchase decisions quickly if
  they find positive product reviews about your
  products. Whether this user-generated content is
  in the form of product reviews or comment on a
  blog, but if it is praising your product or
  business, then definitely you can benefit out of
  it.

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Live Chat Integration

• Have you got live chat integrated on your
  eCommerce website? If not, then you better get it
  done. Search engines also give preference to the
  websites having live chat integrated because they
  consider those websites to be highly
  user-friendly.
• Moreover, through live chat integration, you will
  be able to solve your customers queries
  instantly and help them in taking decisions
  relating to their purchases quickly.

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Strong Call to Action

• A strong call to action whether on Homepage or
  the optimize product page, it convinces users to
  click and convert. The conversions on an online
  store and search engine ranking are interrelated
  to each other.
• If your online store conversions are high, your
  brand reputation improves resulting in high
  search engine ranking. If your store is ranking
  in the top 10 results, obviously your CTR
  improves resulting in high conversions.

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Payment Options

• Providing multiple payment options means better
  conversions because that improves user experience
  on your website. The criteria for search engines
  to rank a website on top is based on the user
  experience.
• The better user experience you provide, the
  higher possibility you have for your online store
  to rank in the top 10 organic search results.

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High-End Security

• Is your online store secure enough to keep your
  customers data confidential? Do you have
  security badges displayed on all the important
  pages of your eCommerce website? If no, then you
  need to get that done as your audience would be
  reluctant to buy from your store if it is not
  secure.
• Provide your audience a safe shopping experience
  to help them return back to your store for future
  purchases. This would enhance your brand
  popularity and improve your search engine ranking.

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Easy Checkout

• Always keep the checkout process easy for your
  customers. Dont give them a hard time by asking
  a compulsory account creation on your eCommerce
  store. The easier checkout process you have, the
  better conversions you would experience.
• With easy and quick checkout process, you would
  also earn brand loyalty which would help you in
  accomplishing your goal of high search engine
  ranking.

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If Youre Looking For Savvy Developers Who Can
Help To make Checklist for Retailers, Get In
Touch With One Of The eCommerce Handymen From
Qeretail!
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https//www.qeretail.com