MKT 435 The power of possibility/newtonhelp.com

1
MKT 435 The power of possibility/newtonhelp.com
2
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 All Assignments
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy

3
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 All New Assignments
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
• MKT 435 Week 2 Brand Personality Presentation (2
  PPT)
• MKT 435 Week 3 Internal and External Influences
  Marketing Paper

4
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Choose a company with which you are familiar.
• Prepare a 1,050- to 1,400-word paper in which the
  interrelationship between consumer behavior and
  marketing is discussed.
• Find three specific examples of the companys
  marketing strategy and its relationship with
  consumer behavior

5
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
• Choose an organization with which you are
  familiar.
• Write a 700- to 1,050-word paper in which you
  review the impact of consumer behavior on this
  organizations marketing strategy.

6
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 2 Brand Personality Presentation (2
  PPT)
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• This Tutorial contains 2 Presentation
• MKT 435 Week 2 Brand Personality Presentation
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 10
• Choose an organization with which you are
  familiar or use the organization you chose for
  the Week 1 assignment.

7
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 2 Porsche Case Study
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• Read the Porsche case study found in Consumer
  Behavior on pages 52-53.
• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.
• Format the paper consistent with APA standards.
• Click the Assignment Files tab to submit your
  assignment.

8
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 3 How Attitudes are Influenced
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• Write a 1,050- to 1,400-word paper in which you
  write about the following scenario
• What was your attitude about this
  course before it started?
• What factors influenced that attitude?
• How has your attitude toward the course
  changed now in the third week of class?

9
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 3 Impact of Cultural Values on
  Consumer Behavior Paper
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• MKT 435 Week 3 Impact of Cultural Values on
  Consumer Behavior Paper
• Choose one of the following changes in Cultural
  Values to review and discuss (1) green
  marketing, (2) cause-related marketing, (3)
  gender-based marketing, or (4) marketing to gay
  and lesbian consumers.
• Write a 700- to 1,050-word paper in which the
  interrelationship between consumer behavior and
  changes in cultural values is reviewed.

10
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 3 Internal and External Influences
  Marketing Paper
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• MKT 435 Week 3 Internal and External Influences
  Marketing Paper
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 3
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. This will be the product or
  service you will use for the remainder of the
  team assignments due in Weeks 4 and 5.

11
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• Write a 700- to 1,050-word paper in which the
  team discusses the following
• A brief overview of the company and the
  product and its marketing strategy.
• An examination and discussion of the
  external factors that influence the companys
  target market.

12
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 4 Consumer Decision Making
  Presentation
•  
• For more course tutorials visit
•  www.newtonhelp.com
•  
• MKT 435 Week 4 Consumer Decision Making Process
• Analyze a recent purchase you made of a durable
  good (durable goods are goods that dont wear out
  quickly or those that have a lifespan of more
  than three years computers, cars, mobile
  phones, kitchen appliances, etc.)
• Make a presentation of 10-12 Slides

13
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 4 Examine a Communication Tool
•  
• For more course tutorials visit
• www.newtonhelp.com
• Choose a marketing communication tool used by a
  brand about which you are passionate. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.
• Create a Poster Board presentation in which you
• Present the communication tool

14
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 4 Part II Consumer and Behavior
  Marketing Strategy
•  
• For more course tutorials visit
•  www.newtonhelp.com
• Write a 525- to 700-word paper in which the team
  explains the roles of family, culture, and
  subculture influences on the companys target
  market purchasing behavior.
• Discuss how the company can use learning and
  perception theories in attracting and retaining
  target market members. Provide a brief
  description of the theory with specific examples
  of using it in a marketing communication strategy.

15
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 4 Team Consumer Decision Making
  Paper
•  
• For more course tutorials visit
•  www.newtonhelp.com
• MKT 435 Week 4 Consumer Decision Making Paper
• Utilize the same product/service your team chose
  for Week 3.
• Developa 700- to 1,050-word response that
  analyzes the following
• ? Discuss the potential importance of each type
  of situational influence in developing a
  marketing strategy for your product/service.

16
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 5 Consumer Decision Making Process
  Analysis
•  
• For more course tutorials visit
•  www.newtonhelp.com
• Analyze a recent purchase decision you made using
  the steps in the consumer decision making
  process. The consumer decision making process is
  discussed in Chapter 14, pages 341-346.
• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step. An example of
  a detailed outline can be found in the Center for
  Writing Excellence.

17
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 5 Final Consumer Behavior and
  Marketing Strategy
•  
• For more course tutorials visit
•  www.newtonhelp.com
• Create and present a 10- to 12-slide PowerPoint
  presentation of Part III.
• Develop a segmentation analysis of the companys
  target market. Address each variable of
  segmentation (geographic, demographic, behavioral
  and psychographic) that is significant in
  attracting the target market. Provide specific
  examples of product attributes and benefits for
  each segmentation variable identified as
  relevant. Refer to Chapter 2 for segmentation
  variables.

18
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 5 Impact of Online Crowdsourcing on
  Marketing Strategy Paper
•  
• For more course tutorials visit
•  www.newtonhelp.com
• This Tutorial contains 2 Papers
• MKT 435 Week 5 Impact of Online Crowdsourcing on
  Marketing Strategy Paper
• Evaluate an online crowdsourcing site. Examples
  include, Dells Ideastorm, and Starbucks.
• Write a 750- to 1,050-word paper in which you
  review a crowdsourcing site.

19
MKT 435 The power of possibility/newtonhelp.com

• MKT 435 Week 5 Team Global and Online Marketing
  Strategy Presentation
•  
• For more course tutorials visit
•  www.newtonhelp.com
• MKT 435 Week 5 Global and Online Marketing
  Strategy Presentation
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 15
• Utilize the same product/service that your team
  chose for Week 3.
• Prepare a 15- to 20-slide Microsoft PowerPoint
  presentation with speakers notes illustrating
  your cross-cultural, Internet, mobile, and social
  media marketing strategy

20
MKT 435 The power of possibility/newtonhelp.com