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MKT 578 Entire Course Final Guide
(Updated)   MKT 578 Week 1 Key Target Groups
(Pfizer) MKT 578 Week 2 Importance of
Feedback MKT 578 Week 2 Project PR Issue (Wounded
Warrior) MKT 578 Week 3 Tesco bank Campaign
Design MKT 578 Week 4 Integrated Marketing
Communications MKT 578 Week 4 Media Selection
(AIG) MKT 578 Week 5 Media Campaing Part 2
(AIG) MKT 578 Week 6 Is Crisis Management
Disgusting MKT 578 Week 6 Final PR Campaign (AIG)
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MKT 578 Final Exam Guide (New)   1)
Archaeologists inform us that public relations
has roots in A. Iraq, where bulletins informed
farmers how to grow more food B. England, where
18th century bulletins hailed the coming of the
British Industrial Revolution C. Rome, where
tablets paid tribute to new rulers D. China,
where during the Ming Dynasty peasants wrote
messages on the Great Wall
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MKT 578 Week 1 DQs   Week 1 DQ 1 Public relations
is sometimes be viewed as the process by which
and organization's reputation, products and
services are enhanced or maintained. Similarly,
marketing often serves to enhance an
organization's reputation, products and services.
In what ways can we distinguish public relations
from marketing?
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MKT 578 Week 1 Key Target Groups
(Pfizer)   Pfizer Key Target Groups Important
Target Groups Engaging Public Relations Public
Relations Communications Conclusion
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MKT 578 Week 2 DQs   Week 2 DQ 1 Describe the
role of marketing research as it pertains to
public relations. Compare and contrast primary
and secondary research. Is one more important
than the other to public relations professionals
and their efforts? Why do you think so...or why
not?
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MKT 578 Week 2 Importance of Feedback   MKT 578
Week 2 Importance of Feedback
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MKT 578 Week 2 Learning Team Project Problem
Framing Paper   Resource University of Phoenix
Material Public Relations Learning Team
Project Write a paper between 1,050 and 1,400
words in which you describe your approved
organization and a problem or opportunity
currently confronting it. Discuss the role that
public relations appears to play within your
selected organization, as well as its importance
in the organizations overall promotional mix. Be
sure to do the following
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MKT 578 Week 2 Project PR Issue (Wounded
Warrior)   Wounded Warrior Project PR Issue
Specific Public Relations Issue Impact of the
Issue PR Issue Problem Statement Target
Group Goals of Communication Conclusion
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MKT 578 Week 3 DQs   Week 3 DQ 1 What are the
ethical responsibilities of public relations
professionals? How important is the ethical
component of the practice of public relations and
how does a PR practitioner determine what is
ethical and what is not?
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MKT 578 Week 3 Individual Assignment Public
Relations Stakeholders Paper   Resource Week Two
Problem Framing Paper Use the public relations
campaign that is the subject of the Learning Team
project introduced in Week Two as a
reference. Write a paper of 1.050 to 1,400 words
describing in detail the full, specific array of
internal and external stakeholders (publics)
affected by the campaign.
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MKT 578 Week 3 Learning Team Reflection   Discuss
this weeks objectives with your team. Your
discussion should include the topics you feel
comfortable with, any topics you struggled with,
and how the weekly topics relate to application
in your employment field. Prepare a 350- to
700-word paper detailing the findings of your
discussion.
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MKT 578 Week 3 Tesco bank Campaign Design   MKT
578 Week 3 Tesco bank Campaign Design Tesco
Bank Campaign Design Public Relations Problem
Statement SMART Objectives Target Groups Target
Groups Needs Ethical Concern
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MKT 578 Week 4 DQs   Week 4 DQ 1 Why is feedback
critical to the communications process? What
common mistakes do most people make when they
communicate and what must PR professionals do to
insure they receive the feedback they need to
continue to work towards mutual understanding?
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MKT 578 Week 4 Individual Assignment Ethical and
Legal Issues Paper   Resources The Practice of
Public Relations Use available outside research
sources from the library and the web to select a
company, organization, or government entity that
has had to use public relations to address a
serious problem or crisisthat emerged
unexpectedly. The events described should have
occurred within the past 10 years.
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MKT 578 Week 4 Integrated Marketing
Communications   MKT 578 Week 4 Integrated
Marketing Communications
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MKT 578 Week 4 Learning Team Reflection   Discuss
this weeks objectives with your team. Your
discussion should include the topics you feel
comfortable with, any topics you struggled with,
and how the weekly topics relate to application
in your employment field. Prepare a 350- to
700-word paper detailing the findings of your
discussion
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MKT 578 Week 4 Media Selection (AIG)   AIG Media
Selection Media Types Effective Communication AIG
Customers AIG Sales Representatives US Government
Regulatory Agencies
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MKT 578 Week 5 DQs   Week 5 DQ 1 The Internet
offers numerous advantages for conducting public
relations activities. Describe at least two of
these advantages and discuss how these approaches
differ from traditional methods.
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MKT 578 Week 5 Learning Team Project Public
Relations Planning Paper   Resources University
of Phoenix Material Public Relations Learning
Team Project Week Two Problem Framing
Paper Write a paper of 2,100 and 2,450 words
describing your proposed public relations plan
based on the organizational scenario described in
the Week Two Problem Framing Paper.The Public
Relations Planning Paper should include the
following The objectives that the public
relations campaign is expected to achieve The
organizations internal and external publics
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MKT 578 Week 5 Media Campaing Part 2
(AIG)   Research Plan Methods of
Communication Media Choice Justification Internet
Television/Newspapers Crisis Management
Plan Conclusion
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MKT 578 Week 6 Final PR Campaign (AIG)  
Executive Summary Campaign Basis
Budget SMART Objectives Control
Methods Success of PR Campaign
Conclusion
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MKT 578 Week 6 Is Crisis Management
Disgusting   MKT 578 Week 6 Is Crisis Management
Disgusting
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MKT 578 Week 6 Learning Team Project Public
Relations Plan PAPER   Resources University of
Phoenix Material Public Relations Learning Team
Project Week Two Problem Framing Paper Week
Three Public Relations Stakeholders Paper Week
Five Public Relations Planning Paper Prepare a
plan of 3,500 to 5,000 words based on the
organizational scenario described in the Learning
Teams Weeks Two and Five assignments, as well as
the Individual assignment for Week Three. This
assignment incorporates the prior three project
installments, while integrating new information
relevant to developing and implementing a public
relations response or campaign for the selected
scenario.
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MKT 578 Week 6 Learning Team Project Public
Relations Plan Powerpoint   Resources University
of Phoenix Material Public Relations Learning
Team Project Week Two Problem Framing Paper
Week Three Public Relations Stakeholders Paper
Week Five Public Relations Planning
Paper Additionally, create and submit a 15- to
20-slide Microsoft PowerPoint presentation that
includes detailed speaker notes that illustrate
how the material would be delivered to an
audience based on the organizational scenario
described in the Learning Teams Weeks Two and
Five assignments, as well as the Individual
assignment for Week Three.
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The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com