MKT 593 Education Begins/newtonhelp.com

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MKT 593 Education Begins/newtonhelp.com
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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 1 Strategic Marketing Plan
  Innovation and Marketing
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• MKT 593 Week 1 Strategic Marketing Plan
  Innovation and Marketing
• Write a 700- to 1,050-word paper explaining the
  role of innovation in marketing and develop an
  innovative idea for the Week 6 final assignment.
• Include a statement of how innovation is
  necessary to develop sustainable marketing
  strategies.
• List at least one specific strategy for
  innovation you will be using in the final
  project.
• Include an evaluation of the effectiveness of
  this strategy.
• Format your paper consistent with APA guidelines.

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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 2 Environmental Analysis Worksheet
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• MKT 593 Week 2 Environmental Analysis Worksheet
• Choose a product for an environmental analysis.
  (This may or may not be your Week One choice.)
• Research an environmental analysis for your
  selected product.
• Complete the attached worksheet (in lieu of a
  1,050- to 1,400-word paper) in which you include
  a descriptive analysis of the following
• ? The product

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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 3 Ethical Issues
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• MKT 593 Week 3 Ethical Issues
• Research and analyze the ethical issues that may
  be encountered not only in marketing a product
  but in conducting market research.
• Prepare a 10- to 12-slide Microsoft PowerPoint
  presentation with speaker notes that summarizes
  the most difficult ethical issues that a business
  might encounter when designing and marketing
  their products.
• Include the following in the presentation

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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 4 Signature Assignment Strategic
  Marketing Plan Description
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• MKT 593 Week 4 Signature Assignment Strategic
  Marketing Plan Marketing Plan Description
• What is a Signature Assignment?
• A signature assignment is designed to align with
  specific program student learning outcome(s) for
  a program. Program Student Learning Outcomes are
  broad statements that describe what students
  should know and be able to do upon completion of
  their degree. The signature assignments are
  graded with an automated rubric that allows the

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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 5 Major Marketing Weaknesses
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• MKT 593 Week 5 Major Marketing Weaknesses
• Read and Review the texts Major Marketing
  Weaknesses table in Chapter 23.
• Identify three to five examples from the real
  world and describe them they can be both
  examples of committing the deadly sins, or
  avoiding them.
• Write a 1,050-word description including the
  sins under discussion and summaries of the
  examples.

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MKT 593 Education Begins/newtonhelp.com

• MKT 593 Week 6 Innovative Product Plan
  Presentation
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• MKT 593 Week 6 Innovative Product Plan
  Presentation
• Your goal is to sell your strategic marketing
  plan by persuading your audience into adopting
  it therefore, keep the focus of the presentation
  on only the highest value or most critical key
  points which would assure them that your plan
  will succeed.
• Develop a 12- to 15-slide presentation with
  speaker notes based on your new product or
  service as if you are seeking funding for the
  product or service.

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MKT 593 Education Begins/newtonhelp.com