Why Smartphone Click-to-Call is Valuable

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• You cant travel far these days without seeing
  someone staring at his or her smartphone. It
  seems like theyre always turned on and people
  literally cant leave home without them. To say
  that smartphones have transformed life as we know
  it is an understatement. Americans interact with
  their devices from the time they get out of bed
  in the morning until they retire at night. Some
  people even get out of bed to look at their
  phones in the middle of the night!

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• The Pew Research Center states that
  approximately 75 percent of all Americans own a
  smartphone, a figure that has doubled in only the
  last five years. You might think its only
  younger people who are so attached to these
  devices, but the Pew Research Report indicates
  that nearly half of people over age 65 own one as
  well. This presents a huge click-to-call
  opportunity across all age ranges. As expected,
  the 18 to 34-year-old demographic owns the most
  smartphones. Their ownership percentage is a
  whopping 92 percent.

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Smartphone Addiction is Great for Business

• It can be annoying to go out to dinner with
  someone and have them look at their smartphone
  more than you. When it comes to business,
  however, this extreme dependence on smartphones
  is a great thing.

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• You could be missing out on a lot of business if
  you dont have click-to-call enabled. The user is
  so anxious to receive information about your
  products or services then he or she is ready to
  call right then. If youre not convinced of the
  need for click-to-call, consider the five
  benefits we discuss below.

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Search and Click-to-Call Statistics of Smartphone
Users

• Much of the increase call volume and quality is
  due to mobile searches. In the coming year,
  BIA/Kelsey predicts that American businesses will
  receive a whopping 73 billion inbound phone calls
  from customers and prospects. Whats more, the
  organization expects this number to increase by
  42 percent each year.

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• It also states that 70 percent of people
  conducting an online search have used the
  click-to-call feature at least once.
• According to Duda Mobile, mobile websites
  receive the highest volume of calls. Whats
  especially exciting is that 20 percent of these
  callers convert to paying customers.

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The Local Relevance of Smartphone Users

• Millions of mobile subscribers, including 76 of
  the smartphone owners, use location-based
  check-in. Research indicates that 94 of mobile
  users have searched locally on their smartphones.
  In fact, xAd says half of all mobile searches are
  for local businesses and services. From pizza to
  plumbers, 70 of searches have connected with a
  business after searching on their phones.

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• Approximately three of every four smartphone
  users enable the check-in feature based on
  location. Additionally, up to 94 percent of
  smartphone users have completed a local search
  using their mobile device. Statistics indicate
  that approximately 50 percent of people
  conducting mobile searches are looking for a
  local business. Of these, 70 percent follow
  through by contacting the local business and most
  try to find a business thats within five miles
  of their current location.

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Smartphone Users Take Immediate Action

• Considering the 70 percent figure above, most
  of these people complete an action within one
  hour of their search. This could be a phone call,
  an online purchase, or an in-person visit. In
  contrast, desktop computer users often take at
  least a month to take some type of action.

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• American consumers average three hours every day
  interacting with their mobile device. However,
  they still desire real-world experience and the
  number of inbound phone calls they make reflects
  that. They need the interaction with other human
  beings to arrive at the best purchasing decision.
  Here are some additional facts from the above
  sources

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• The average time of response to a text versus an
  email is 90 seconds and 90 minutes, respectively
• People typically read their text messages within
  three minutes
• More than 90 percent of Americans keep their
  smartphone within arms reach 24 hours a day
• Does this convince you of how valuable phone
  calls are? It should. It means that your callers
  have already researched your company and are
  ready to conduct business.

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With Click-to-Call, Smartphone Users Are Ready to
Buy

• More than any other type of consumer, mobile
  phone users are serious about making a purchase.
  Almost 80 percent use their device to assist with
  shopping while 75 percent end up making a
  purchase eventually.
• Smartphone users are unique because they
  purposely seek human interaction. Although they
  can complete the purchase directly from their
  phone, 80 percent still call first. Most of those
  end up coming into the store to make their
  purchase.

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• Another reason you should seriously consider
  click-to-call is the fact that most users intend
  to make a purchase within one hour of their
  online research. It should come as no surprise
  that consumers redeem mobile coupons 10 times as
  often as printed coupons. It all comes down to
  this 61 percent of people who shop using their
  smartphone feel that the ability to connect to a
  live person with a single click is the most
  important part of their whole shopping experience.

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Click-to-Call Provides Excellent Remarketing
Opportunities

• Mobile ads receive four to five times the
  engagement as online ads in categories such as
  awareness, favorability of brand, and intent to
  purchase. Brands that use MMS and SMS can reach
  up to 95 percent of mobile phone subscribers
  whether they use a smartphone or another type of
  mobile device. Other types of marketing as just
  as popular, such as receiving a scannable QR code
  or a special text message offer.

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• Todays mobile phone isnt just for using
  applications, calling, and texting. Its a
  powerful mini-computer that enables you to find
  customers at the right time and place. With more
  than two-thirds of American adults owning a
  smartphone, 95 percent of users searching for
  local businesses on their device, and an average
  attention space of seven seconds, you cant
  afford to ignore the mobile caller. They truly
  are precious to your business.
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