Economically Disadvantaged Women-Owned Small Businesses

1
Women-Owned Businesses from Economically Deprived
Backgrounds

• https//goodmanlantern.com/

2
Small businesses often struggle when it comes to
securing government contracts. But luckily,
the Small Business Administration in the US has a
variety of contracting assistance programs to
help them out. One of these programs is the
Economically Disadvantaged Women-Owned Small
Business (EDWOSB). With this designation, your
company has access to specific contracting
opportunities and programs designed to help you
succeed in the federal marketplace. Not only does
this level the playing field, but it also gives
you a leg up on the competition. 
3
So, if youre a small business with a General
Services Administration (GSA) schedule, its
worth looking into the EDWOSB program to see if
you qualify for these valuable resources. Read
on to discover what the women-owned small
business program is, how it works, and how you
can access the EDWOSB networking opportunities
today.
4
What Is an Economically Disadvantaged Women-Owned
Small Business (EDWOSB)?

• Small businesses have always been the backbone of
  the American economy. However, individuals do not
  create all small businesses equally. Economically
  Disadvantaged Women-Owned Small Businesses
  (EDWOSBs) face unique challenges in the world of
  entrepreneurship.

5
These businesses are not only owned by women, but
they are also considered economically
disadvantaged. This means these women face both
gender and financial obstacles that can impede
their chances of success. Despite these
challenges, EDWOSBs are growing in number and
proving to be a powerful force in the business
world. With the proper support and resources,
these women can thrive and continue to contribute
to the economic growth of our country. As a
woman entrepreneur, you might be wondering which
Small Business Administration (SBA) program you
qualify for since there are two separate
certifications Women-Owned Small Business (WOSB)
and Economically Disadvantaged Women-Owned Small
Business (EDWOSB).
6
The key difference is that if you qualify as an
EDWOSB, you automatically qualify for the WOSB
program. But its not true the other way around.
This means that if youre a woman-owned small
business that meets the criteria for the WOSB
program, youre not automatically eligible for
the EDWOSB program. So, whats the difference
between the two programs? The EDWOSB program has
a few additional eligibility requirements,
including economic disadvantage, whereas the WOSB
program casts a broader net. Regardless of
which program you apply for, its worth
considering both options to see which best suits
your business needs.
7
What Qualifies as an Economically Disadvantaged
Women-Owned Small Business?

• Understanding the requirements to be considered
  economically disadvantaged can seem overwhelming
  and a bit confusing. Its not just about how much
  money you make but also the value of all your
  assets. 
• Essentially, to qualify, you must have a personal
  net worth of less than 750,000, an average
  adjusted gross income of no more than 350,000
  over the past three years. Also, the total value
  of your assets cannot exceed 6 million. 
• It may seem like a lot to keep track of. But
  these requirements help ensure that those who
  truly need EDWOSB business resources can receive
  them. Its important to note that while meeting
  these criteria can be challenging, its important
  to have a clear understanding of what it takes to
  be considered economically disadvantaged.

8
The Advantages of Certifying as a Small Business

• In a move to bring more equality and
  opportunities to the government market, the U.S.
  federal government has initiated two programs,
  WOSB and EDWOSB. They both aim at helping women
  business owners get government contracts.
• It is an ambitious goal for the government to
  award at least 5 of all federal contracting to
  Women-Owned Small Businesses each year, but it is
  also an admirable one. After all, the U.S.
  government is the largest buyer of goods and
  services worldwide.
• By limiting competition for certain contracts to
  businesses that participate in the Women-Owned
  Small Business Federal Contracting program, the
  government provides a more level playing field
  for women entrepreneurs. And thats something we
  should all be able to get behind.

9
If youre a woman-owned small business looking to
expand your contracting opportunities, the EDWOSB
Program is worth considering! With this
designation, youll be eligible to compete in
both small business set-aside contracts and
sole-source contracts. They both give you plenty
of chances to win federal business. Plus, by
teaming up with other businesses through a
Contractor Teaming Arrangement or forming Joint
Ventures with established government contractors,
you can broaden your capabilities and take on
bigger projects. And the best part? Applying for
this certification doesnt cost you anything, and
theres no downside, even if they reject your
application.
10
How to Certify as an EDWOSB

• As of July 2020, the Economic Disadvantaged
  Women-Owned Small Businesses (EDWOSB)
  certification process has been revamped. Now,
  self-certification is no longer an option for new
  applicants.

11
To become a certified EDWOSB, a few crucial
pieces of information must be provided on your
certify.sba.gov account. This includes critical
documentation like SAM.gov registration
information, proof of U.S. Citizenship for the
female owner(s), other business-related
documentation, and joint venture agreements (if
applicable). While the process may seem
daunting, its a necessary step to take advantage
of the opportunities available to EDWOSBs.
12
Every year, the federal government puts aside a
massive sum of money for small businesses over
100 billion, to be exact. And if youre a
woman-owned small business, theres good news.
The government is actively trying to award you a
large portion of those dollars. As a GSA
Schedule contractor, you have access to various
platforms, tools, and contract opportunities that
can help you take advantage of these set-aside
funds. Now is the time to start if youre not
already utilising these resources. Knowing
about these opportunities can give you a leg up
in the federal contract space. It helps you reach
your full potential as a seller. So take
advantage of whats available, and watch your
business thrive.
13
Engagement and Entertainment

• Videos have the power to captivate the attention
  of viewers while simultaneously teaching them
  something useful. Video is one of the best tools
  to spark engagement and connection with audience
  members, as well as encourage brand loyalty.
• Studies show that adding video content to
  marketing plans can significantly increase
  qualified leads and conversions. This tool is
  highly efficient in creating stronger
  relationships with existing customers. However,
  it can also reach new audiences through actively
  seeking out related users on social media
  channels.

14
Looking out for jargon and complicated language
is one of the key roles of a professional editor
or proofreader. Using correct grammar and
punctuation when writing instructive articles
will more accurately reflect your expertise while
providing clear guidance for readers.Having a
fresh set of eyes to proof your work is essential
to provide your readers with the best knowledge
on a particular topic. Not only does a second
review guarantee more accurate results, but it
will also help build credibility for yourself or
your organisation. When people know that you are
taking the extra steps to make sure information
is correct, it adds value to whatever you are
conveying. This builds brand messaging and
trustworthiness along the way.
15
With increasing interest in engaging video
formats such as live streams, time-lapses,
series, and short clips, companies are bound to
attract more attention. They will gain a larger
following by using this method of communication.
16
SEO Improvement with Video Marketing Services

• Video is becoming an increasingly popular tool
  for website owners looking to improve their
  search engine visibility. Recent studies found
  that 31 of marketers create videos to achieve
  this goal.

17
By adding video content to their website, site
owners can expect a significant boost in search
engine rankings. Thats because page quality and
time spent on page increases. This strategy is
quickly gaining traction and offers webmasters a
great way to improve SEO efforts with minimal
effort and cost investment.Video production is
no longer the tedious, expensive task it used to
be. With todays technological advances, anyone
can now shoot high-quality videos. By merely
picking up your smartphone, you can access 4K
video capabilities that some would have deemed
impossible not too long ago.
18
However, despite this newfound ease and
accessibility, there are still strategic
components to video production. You need to think
about the type of camera youre using and the
right software for editing. You must create a
script, find the right visual narrative, and go
through the entire post-production process to
create a decent video. And thats only the start.
Thats where professional video marketing
services come in. With dedicated, experienced
video producers and an effective marketing team,
your company can gain expertly crafted videos
tailored to specific audience members without
wasting time or resources.
19
Goodman Lantern is a B2B video marketing agency
offering high-quality video marketing production
services. We have a wide range of video creation
expertise but specialise in motion graphics. With
a fun, energetic, and dynamic team on call, your
marketing strategy for 2023 can kickstart a new
visual chapter of success. Learn more about our
video marketing services now.
20
THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/