4 Ways to Make Your Landing Page a Springboard for Business Success

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4 Ways to Make Your Landing Page a Springboard
for Business Success
www.virtualemployee.com
www.virtualemployee.com

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A landing page converts qualified traffic into
business leads and is therefore an important
element of an inbound marketing strategy.
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INFORMATION TECHNOLOGY
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It targets a specific segment of visitors,
captures them and converts them by offering
something valuable.
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It is a proven way to gauge the effectiveness of
your Internet marketing campaigns.
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In your aim to convert casual visitors into
service buyers, dont forget the following key
points attending a landing page

• Keep the design part simple
• Move people to action
• Leverage social sharing
• Make it mobile phone friendly

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Keep The Design Part Simple

• When it comes to online activities, simplicity is
  the best policy
• Give your landing page minimal treatment
• People tend to skim through web content
• Never inundate them with unnecessary stuffs
• Give it a trimmed look
• Dont make it too complex to understand whether
  its the logos, images, or videos
• They should be easy to comprehend to best serve
  your purpose

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Move People to Action

• To get better conversions, set up a clear call to
  action button
• Tell audience what they can do to get what they
  are looking for
• Make your landing page totally actionable instead
  of simply dragging on
• Place CTA boxes in the appropriate areas
• Visitor should ideally know concrete benefits
  that for example filling out forms bring

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Leverage Social Sharing

• Man is gregarious by nature and social sanction
  is important to him
• Theres no better way to get sociable than social
  media
• Strive for social media presence of your business
  through ads and marketing
• Social sharing is a must for getting steady
  backlinks to your landing page from such sites
• Make it social media friendly and act on the
  social mindset of the people
• Social media posts should precede any landing
  page activity

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Make It Mobile Phone Friendly

• Today mobile phones are indispensable in your
  everyday life
• Your marketing plans should include mobile
  devices
• You need a mobile-friendly landing page with
  superior user-interface
• Business transactions through this medium should
  take place in a seamless fashion
• Touch buttons should be conveniently placed
• Expect substantial traffic streaming in from
  smartphones

www.virtualemployee.com
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Your landing page isnt your homepage and the day
you realize this difference is the day you
appreciate its real worth and value. Its
imperative to always keep it optimized.
www.virtualemployee.com
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Do real business with your landing page?
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