Sample PPT ON Managing Financial Resources and Decision Making

1
Global Assignment Help
PROMOTION AND ADVERTISING
2
Below the line marketing techniques

• Below-the-line marketing technique includes use
  of marketing techniques that help in reaching the
  prospective customers directly. They further
  assist in brand building and using it in boosting
  the sales of organization.
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

3
(No Transcript)
4
Techniques of below the line marketing

• Public relation
• Direct marketing
• Internet
• Events
• Loyalty programs
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

5
Integrated promotional strategy for
Westfield-Stratford Complex

• The integrated promotional strategy will enable
  marketers of complex in using combination of
  various promotional techniques. Further, they can
  use combination of below-the-line techniques to
  enhance customer base. In this respect,
  management of complex can organize various
  fashion shows, entertainment events that will
  induce prospective customers to visit the
  complex. For this aspect, it can directly mail to
  existing customers and inform them about such
  programs. However, to attract new customers,
  Westfield complex can take help of social media
  platform. Therefore, pages in the name of brand,
  side banners and social groups can be formed on
  popular sites like Facebook, Twitter etc.
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

6
M Marketing

• It involve use of wireless instruments like
  mobile phones for offering products and services.
  It is most impelling method at present as it is
  cheap and convenient method. In this respect,
  Westfield complex can design attractive cellular
  phone application which will enable customers to
  make instant buying of offering within their
  comfort zones. Therefore, customers can avail the
  products easily with negligible efforts. This
  will help in encouraging the sales of company.
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

7
Importance of M Marketing
8
Promotional Plan

• It iis an effective approach that will assist in
  enhancing the footfalls of individuals in the
  complex. It will help in improving the dropping
  sales and poor performance of complex in market.
  Therefore, to design impelling promotional plan,
  complex require to consider following aspects.
• Analyzing the situation
• Framing objectives
• Developing a promotional plan
• Implementing the plan
• Follow up of plan
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

9
SMART Strategy

• Various effective promotional techniques can be
  combined to develop SMART marketing strategy.
  Therefore, various modern and traditional
  techniques can be integrated by adopting SMART
  approach.
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

10
Objectives

• To increase the customer visit to Westfield
  complex upto 20 by April, 2016.
• To enhance the sales upto 15.
• To reach more than 20 of consumers using new
  mobile applications, till March 2016.
• To enhance the consumer base by 25 by using
  direct and indirect marketing channels upto June,
  2016.
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

11
Techniques to evaluate the success of marketing
campaign

• The effectiveness of marketing campaigns can be
  measured from following modes
• Profit
• Sales
• Footfalls
• Feedbacks
• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.

12

• Toll Free No. 44 203 3555 345
• Mail Us help_at_globalassignmenthelp.com
• Global Assignment Help is one stop place for best
  assignment writing at an affordable price.