Latest Trends In-Stream Video Marketplace Monetization Analysis and Forecast 2015-2018

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IP Video Marketplace Monetization 2015 2018 Ad
Spend, Subscription, Paid Channels and Event
Programming Receipts
Published Date 02 September , 2015  No of
Pages 96 Single User Price3695
The research methodology used to estimate and
forecast IP Video Marketplace Monetization begins
with capturing data on key vendor revenue through
the secondary research.
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Summary Of Report The IP video program
marketplace is a sprawling collection of
non-linear contributory channels feeding into,
and intermingling with broadcast television, and
likewise supported by a wide-ranging mix of
advertising, subscription, paid channels, events
and services on course to yield 21.8 billion in
2015 combined receipts.
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Leveraging off three successive years of high
double-digit annual increases, the IP video
marketplace is currently forecast to settle into
a more moderate growth pattern of 16.1 in 2015,
poised to produce a 2003 2018 CAGR of 37.5. IP
video subscription, paid channel and event
services have scored 50 of marketplace revenue
since 2012, according to the industry trade
resource IP Video Marketplace Monetization 2015
2018 Ad Spend, Subscription, Paid Channels and
Event Programming Receipts, produced by
Publisher. IP video advertising (all formats,
including pre-roll/in-stream, in-banner,
authenticated sign-in, VOD impressions delivered
through a set-top box, viral and earned views) is
projected to produce 48 of marketplace revenue,
with sports packages delivering low single-digit
share through 2018. Subscription movies and
television dominate the IP video pay-as-you-go
marketplace counting revenues encompassing
international and domestic operations by the
extensive group of companies, vendors, stores,
sites and services analyzed.
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Event and pay-as-you-go services include
Netflix, Hulu, Wal-Marts Vudu offering, Real
Networks Superposes service (including an annual
arrangement with CBS for Big Brother), the WWE
broadband streaming channel, professional sports
leagues, movie and television rentals and paid
downloads effected through iTunes Video.
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Going forward, we believe subscriber satisfaction
at this point in the markets evolution, is less
likely to be tied to improved bit rates (often
used as a marketing tactic --i.e. very highest
quality files as a compelling point of services
differentiation) but rather turns on library
size, aggressive pricing and content
accessibility across devices Hundreds of sites
monetized with in-stream/in-banner inventory in
this trade research include annual views,
insertion frequencies, available inventory,
sell-out rates, CPMs and media spend.
Additionally, in-banner impressions are broken
out by platform, including Point roll,
Google/DoubleClick, Size.
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IP Video Marketplace Monetization 2015 2018 Ad
Spend, Subscription, Paid Channels and Event
Programming Receipts
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
the IP Video Marketplace Monetization and future
opportunities are provided in the report.
Contact 1-302-261-5343 sales_at_marketintelreports.c
om www.marketintelreports.com
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Marketplace Monetization 2015-2018 Research Report