APAC Home Wi-Fi security Solutions Market Analysis | CMI

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APAC HOME WI-FI SECURITY SOLUTIONS MARKET ANALYSIS

• APAC Home Wi-Fi Security Solutions Market, By
  Component (Hardware, Software), By Home Network
  Architecture (Wi-Fi Router, Modem and Router as a
  Separate Device, Modem and Router as one Device,
  Wi-Fi Range Extender) - Size, Share, Outlook, and
  Opportunity Analysis, 2019 - 2027
• The APAC Home Wi-Fi Security Solutions market is
  estimated to account for US 10,748.5 Mn in terms
  of value by the end of 2019

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Market Drivers

• Increasing users of smart devices and growing
  penetration of internet is expected to drive the
  APAC Home Wi-Fi Security Solutions Market during
  the forecast period
• In the recent past, there has been significant
  growth in adoption of smart devices and internet
  usage in Asia Pacific region. There has been 10
  fold increase in terms of access in emerging
  economies such as Indonesia, China, Malaysia, and
  India. Moreover, growing cyber-crime networks and
  introduction of advanced commercial-scale
  toolkits coupled with rising focus on
  monetization of malware and associated threats
  are expected to drive the market growth in the
  near future. For instance, according to
  Ineternetlivestats, number of internet users in
  India reached to 27 of total population in 2015,
  up from 2.4 in 2005. According to the same
  source, Malaysia and Indonesian showed growth of
  15.8 to 43.4 and 3.6 and 19.4 respectively
  from 2005 to 2015.

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• Availability of lucrative polices offered by
  wireless network service provider is expected to
  propel the APAC home Wi-Fi security solutions
  market growth over the forecast period
• The home user category in wireless network has
  increased in the recent past in the region. This
  is owing to growing need to stay connected and
  avail advantages of online transactions is
  expected to drive the market growth in the near
  future. For instance, in April 2015, the
  Government of India announced plans to roll-out
  free high-speed Wi-Fi 2,500 cities and towns
  across the country over the next three years. The
  program was conducted under Digital India
  Initiative, involving investment of US 1.04
  billion.

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Statistics

• India dominated the APAC Home Wi-Fi Security
  Solutions market in 2018, accounting for 75.5
  share in terms of volume, followed by Indonesia
  and Malaysia, respectively

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Market Restraints

• Lack of awareness regarding home wireless
  networks is expected to restrain growth of the
  APAC home Wi-Fi security solutions market during
  the forecast period
• Although the market is expanding significantly,
  there is lack of awareness regarding wireless
  network, especially in emerging economies.
  Moreover, majority of household devices are not
  connected by Wi-Fi network, which in turn, is
  expected to restrain growth of the market in the
  near future. For instance, according to Coherent
  Market Insights analysis, there is prominent
  preference smart homes and related services in
  Tier-1 cities in emerging economies such as
  India. However, this preference is extremely low
  in non-metro or Tier-2 or 3 cities, owing to
  higher prices and lack of awareness.
• Inadequate channel support for the sale of
  wireless network devices is expected to hinder
  the market growth in the near future
• Although the companies are selling Wi-Fi security
  solutions are selling these products via existing
  channels including their websites, service
  providers, and retail stores, finding new
  distribution channel to increase its penetration
  is expected to pose significant challenge for
  market players. Companies need to enter into
  distribution agreement with various channels, in
  order to enhance their sale.

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Market Opportunities

• Proactive initiatives taken by government of
  various countries, in order to expand internet
  penetration is expected offer lucrative
  opportunities for market players
• Various emerging economies in Asia Pacific are
  involved in increasing penetration of internet,
  by undertaking initiatives for high-speed and
  cost-effective internet. These initiatives are
  expected to fuel adoption of M2M communication,
  thereby driving demand for concerning security
  solutions. For instance, in 2007, the Government
  of Malaysia introduced National Broadband
  Initiative (NBI) with target to achieve 50
  household broadband penetration by 2015.

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• Increasing awareness regarding cyber security and
  associated threats is expected to pose excellent
  growth opportunities for market players
• Emerging economies in Asia Pacific such as India,
  Malaysia, Indonesia, and China are home to
  well-established financial markets. High growth
  of e-commerce industry and baking sector has
  increased the prevalence of cyber-attacks.
  Although, until 2015, there were no uniformity in
  law regarding cyber-attacks, mandating their
  disclosure, the organizations have started to
  focus on cyber security, in order to neutralize
  the threats. For instance, in 2015, McAfee, Inc.
  (Now Intel Security Group), Palo Alto Networks,
  Inc., Fortient, Inc., and Symantec Corporation
  came together to establish Cyber Threat Alliance.
  The group provides intelligence regarding cyber
  threats and cyber-attacks across the region.

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Market Trends

• Upsurge of advance home security systems has
  emerged as the latest trend in APAC home Wi-Fi
  security solutions market
• Previously, introduction of smart home concept
  required significant amount of professionals for
  hardwiring the house. However, this situation has
  changed with innovations in smart home and
  related technologies and innovative home security
  systems. For instance, the advanced home security
  systems have features such as plug-and-play and
  DIY devices.
• Growing reliance of cloud service is another
  major trend influencing the market behavior
• Cloud integration has increased in the recent
  past with rising change in the way peripheral
  devices are developed, as functions are
  transported to the cloud leaving questions on
  interoperability. Moreover, cloud adoption has
  increased for networking, storage, compute, and
  for reducing cost of user devices and smooth
  functioning of new devices.

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Regulations

• 802.11 Standards This standard is introduced by
  Institute of Electrical and Electronics Engineers
  (IEEE) in support for secure WLAN deployments
• Department of Telecommunications (DoT)
  Regulations The objective of DoT regulation is
  to ensure that public WiFi Internet access are
  not utilized for illegal purpose.

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• APAC Hardware based Home Wi-Fi Security Solutions
  market was valued at US 9,113.0 Mn in 2018 and
  is expected to grow at a CAGR of 13.4 between
  2019 and 2027

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Competitive Section

• Key players operating in the APAC home Wi-Fi
  security solutions market are Cujo LLC, KoalaSafe
  Inc., and Systems Solutions Development
  Technologies Ltd. (SSD-Tech), Cisco System Inc.,
  Panasonic Corporation, Luma Home Inc., Aruba
  Networks, Inc., Securifi, Keezel Inc., and others

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Key Developments

• Key players in the market are focused on
  collaborations and partnerships, in order to gain
  competitive edge in the market. For instance, in
  February 2019, Cujo LLC, a provider of network
  security, collaborated with AirTies to provide
  cybersecurity and smart Wi-Fi solutions to
  network operators.
• In December 2018, Cognitive Systems Corporation,
  Qualcomm Technologies, and Plume entered into
  partnership with Stanley Black Decker with an
  objective to Omni security product. This product
  is enabled by Cognitives Wi-Fi motion technology
  and Plumes cognitive service curation platform.
  This security product offers security and motion
  detection system to users to ensure security at
  home and businesses.

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  -market-3138

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