Video Streaming Market Size, Share, Scope and Comprehensive Analysis

1
2022
Video Streaming Market Business Opportunities,
and Trends in Coming Years
2
The global video streaming market was valued at
245.3 billion in 2018, and it is expected to
generate a revenue of 688.7 billion by 2024. The
market will also demonstrate a CAGR of 19.1 from
2019 to 2024 (forecast period), as per the
estimates of the market research company, PS
Intelligence. The increasing penetration of the
internet and the soaring popularity of various
social media platforms are the major factors
driving the expansion of the market across the
globe. According to the World Bank, around
57.0 of the people all over the world had access
to the internet in 2019. This propelled the
demand for over-the-top (OTT) services, as people
are increasingly preferring to watch content on
OTT platforms. For instance, in economies, such
as the U.S., over half of the population or
around 160 million people are choosing OTT
services, with over 180 million people in the
country using smart televisions (TVs) at least
once every month. Additionally, people in the
U.S. are rapidly cancelling their Pay TV
subscriptions.
3
For example, more than 1 million consumers
cancelled their Pay TV subscriptions during the
third quarter of 2018. Furthermore, pay TV
service providers recorded the loss of 5 million
subscribers over the last 5 years. Apart from the
U.S., the trend of people cancelling their cable
connections and choosing OTT services is gaining
traction in countries, such as Canada, the
Philippines, the U.K., and Germany. Besides these
factors, the surging popularity of video
streaming in developing countries, such as Iran,
South Africa, South Korea, and India is also
fueling the progress of the video streaming
market. Depending on type, the market is
divided into linear and non-linear categories. Of
these, the non-linear category is predicted to
demonstrate higher growth rate during the
forecast period. Rapid advancements in the
telecom and technology infrastructure are driving
the advancement of this category. When offering
is taken into consideration, the market is
classified into solution and service. Of these,
the solution category held larger share in the
market in the past, due to the high requirement
for OTT services. Request to Get the Sample
Report https//www.psmarketresearch.com/market-an
alysis/video-streaming-market/report-sample
4
Geographically, the Asia-Pacific (APAC) region is
expected to be the fastest-growing region in the
video streaming market throughout the forecast
period. The increasing number of internet users
and low costs of data are the main factors
fueling the growth of the market in the region.
According to various reports, the penetration of
internet users stood at 45 in 2018, which was
much higher than the share recorded in 2014
(35). Moreover, China is home to the largest
population of internet users (800 million) in the
region. China is currently dominating the APAC
video streaming market and this trend is
predicted to continue in the upcoming years as
well. According to various reports, around 99 of
the households in China owned TV sets in 2018.
Additionally, there are presently more than 2,000
TV stations in the country. Furthermore, in 2018,
the online video industry in the country reached
609 million users and recorded around 76
penetration in June 2018, due to the intense
competition between Youku, iQiyi, and Tencent
Video. Therefore, the market will exhibit rapid
expansion in the coming years, mainly because of
the rising internet penetration, mushrooming use
of smartphones and smart TVs, and the growing
popularity of OTT services all over the world.
5

• Market Segmentation by Type
• Linear
• Non-Linear
• Market Segmentation by Offering
• By Solution
• Pay TV
• Internet Protocol (IP) TV
• Over-the-Top (OTT)
• By Service
• Market Segmentation by Platform
• Laptop PCs and Desktop PCs
• Smartphones and Tablet PCs
• Television (TV)
• Others

6

• Market Segmentation by Deployment
• Cloud
• On-Premises
• Market Segmentation by Revenue Model
• Subscription
• Rental
• Retail
• Advertisement
• Market Segmentation by End User
• Consumer
• Enterprise

7

• Market Segmentation by Region
• North America Video Streaming Market
• By type
• By offering
• By platform
• By deployment
• By revenue model
• By end user
• By Country U.S. and Canada
• Europe Video Streaming Market
• By type
• By offering
• By platform
• By deployment
• By revenue model
• By end user
• By country Germany, U.K., France, Italy,
  Russia, Spain, and Rest of Europe

8

• Latin America (LATAM) Video Streaming Market
• By type
• By offering
• By platform
• By deployment
• By revenue model
• By end user
• By country Brazil, Mexico, Argentina, and Rest
  of LATAM
• Middle East and Africa (MEA) Video Streaming
  Market
• By type
• By offering
• By platform
• By deployment
• By revenue model
• By end user
• By country Turkey, South Africa, Iran, U.A.E.,
  Saudi Arabia, and Rest of MEA

9
This study covers 1. Historical and the present
size of the Video Streaming Market 2. Historical
and the present size of the market segments and
understand their comparative future
potential 3. Potential of on-demand logistics
services, so the market players make informed
decisions on the sales of their
offerings 4. Competitive scenario of various
market segments across key countries in several
regions for uncovering market opportunities for
the stakeholders 5. Major players operating in
the market and their service offerings
10
Disclaimer PS Intelligence always keeps its
customers interests at the core while carrying
out research activities. PS Intelligence ensures
the reliability and accuracy of information and
data provided in its market research
publications. However, the information in
publications is subject to fluctuations, as it is
based on primary interviews of officials from
various companies or organizations. PS
Intelligence is not responsible for any incorrect
data provided by the key industry players of the
concerned domain. the information or analysis in
PS Intelligence publications represents opinions
based on research and should not be interpreted
as statements of fact. Information in this report
was believed to be correct at the time of
publication, but cannot be guaranteed. PS
Intelligence does not endorse any product,
service, or vendor depicted in its research
publications. All intellectual properties,
including trademarks and copyrights, belong to
their respective owners and may be protected by
copyright. Under no circumstance can these be
reproduced in any form without prior written
agreement of their owners. An order for market
research report is intended for internal use of
the company only and not for disclosure to third
parties or any other publication in general. No
service, report, or part thereof provided by PS
Intelligence can be reproduced, republished,
resold, revealed, distributed, circulated, or
sublicensed in any medium or form now realized or
hereafter become realized, including but not
limited to, all forms of optical-based media,
magnetic, electronic, or digital, without a
written permission from Prescient Strategic
Intelligence Pvt. Ltd.