Mass Affluents in Singapore Market is on Rise. Watch Out Latest Trends and Issues Globally!

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Mass Affluents Product Holding and Preferences in
Singapore
Published on - 18 June, 2016 Number of pages
33 Single User Price 3450
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• Summary
• Mass affluent populations around the world are
  growing in size, making them an increasingly
  important segment for financial providers. These
  consumers possess more financial products than
  average, maintain higher levels of savings and
  investments, and are more likely to use
  added-value services. This makes them an
  attractive and profitable segment to target.

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• Key Findings
• DBS and POSB, a sub-brand owned by DBS, dominate
  the current account market for mass affluents,
  with a combined share of 56. DBS outperforms in
  this segment relative to the mass market, due in
  part to its Multiplier Programme incentive
  scheme, which offers rewards that escalate in
  line with the number of products held.
• Locality and branch location are the two biggest
  drivers of choice of savings provider, suggesting
  that banks should continue to maintain a physical
  presence despite the growing importance of
  digital channels. Personal recommendation is also
  a key driver, meaning that banks must focus on
  advocacy scores.
• The Singapore mortgage market is dominated by the
  state-backed Housing Development Board (HDB).
  Among commercial lenders, DBS is the clear
  leader, with a range of products including fixed
  and SIBOR-linked variable rate loans, as well as
  HDB loans that are cheaper than those available
  directly from HDB for the first five years.

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• Synopsis
• MarketIntelReports Mass Affluents Product
  Holding and Preferences in Singapore is one of a
  series of snapshots offering insight into the
  mass affluent consumer segment in Singapore. It
  examines mass affluents financial product
  holdings in detail. This snapshot is based on
  findings from our 2015 Retail Banking Insight
  Consumer Survey.

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• The snapshot offers insight into
• Which providers they use for their current
  accounts, savings accounts, mortgages, and loans,
  and the extent to which banks are cross-selling
  to this segment.
• The factors that drive mass affluents choice of
  financial products.
• Which product features are favored by mass
  affluents.

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report
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• Reasons To Buy
• Improve your targeting of mass affluents in
  Singapore by learning about their preferences
  with respect to product features.
• Identify the key factors that drive mass
  affluents choice of providers.
• Understand the extent to which mass affluents are
  using P2P lenders.

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Mass Affluents Product Holding and Preferences
in Singapore
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
Mass Affluents Product Holding and Preferences
in Singapore are provided in the report.
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om www.marketintelreports.com
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Product Holding and Preferences in Singapore the
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