JSB Market Research- Insight Report: Banking the Mass Affluent

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Insight Report Banking the Mass Affluent
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Synopsis

• Insight Report Banking the Mass Affluent
  analyzes the potential of mass affluent consumers
  in retail banking industry. Following the
  financial crisis, banks have been pressurized to
  re-evaluate their strategies and seek alternative
  sources of profit as economic conditions declined
  and competition increased. In this altered
  environment, banks have adopted various
  strategies to decrease operating costs and
  increase revenue potential. Consequently, the
  banks globally changed their business models to
  focus more on segments that yield larger profits.
  Mass affluent consumers are one such segment,
  offering significant profit potential compared to
  the mass market due to their relatively high
  income, frequent travel, and increased spending.
•  
• The report extensively details mass affluent
  consumers and their sub-groups, their various
  financial goals, behaviors and investment trends,
  and their future financial requirements.

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Summary

• Timetrics Insight Report Banking the Mass
  Affluent provides top-level market analysis,
  information and insights into mass affluent
  consumers in the retail banking industry. It
  covers
• An in-depth analysis of mass affluent consumers
  and trends they exhibit across the world.
• Extensive analysis of mass affluent consumer
  sub-groups, and their diversified needs and
  requirements.
• Detailed analysis of banking strategies to
  target mass affluent consumers.
• Use of digital technology in delivering
  personalized products and services.
• Analysis of mass affluent drivers, opportunities
  and challenges for retail banks.
• Case studies of successful strategies by banks
  in targeting mass affluent consumers.
• The outlook for mass affluent banking.
• Check Full Report on
• http//www.jsbmarketresearch.com/finance-banking/r
  -insight-report-banking-the-mass-affluent-175006

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Scope

• The report provides extensive coverage of
  banking strategies, products and services to
  target mass affluent consumers.
• It includes examples of applications of digital
  technology and social media in product and
  service delivery.
• It helps in understanding use of data analytics
  in determining consumer behavior and product
  design.
• It analyzes issues and challenges faced by the
  banks in targeting mass affluent consumers.
• It analyzes the effective customer acquisition
  and engagement strategies deployed by banks, in
  the form of case studies
•   

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Table of Contents
Insight Report Banking the Mass Affluent
Executive Summary
Global Snapshot of the Mass Affluent Market
The Mass Affluent Key Financial Challenges
Market Potential of Mass Affluent Consumers
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Price Chart

• Report Name Insight Report Banking the Mass
  Affluent
• Product Price

License Type Price
PDF 3800
Site License 7600
Enterprise Wide License 11400
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