Turkish Retail Packaging Market Latest Trends and Key Issues

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Insights

• The average household size in Turkey was 3.7 in
  2012, which is at the higher side when compared
  to other European countries
• The trend of children living with their parents
  until they get married is one of the major
  factors for large household sizes in Turkey,
  driving the demand for larger pack sizes for
  family consumption
• Packaging formats that are large packs, occupy
  less shelf space, and have longer shelf life are
  expected to witness greater demand
• The decreasing unemployment rate indicates a rise
  in disposable income and growing purchasing power
  of the Turkish consumers, resulting in an
  increase in consumer spending

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Insights (Continued)

• Consumers are therefore expected to experiment
  with new products and brands, indicating
  opportunities for CPG companies to introduce new
  products which encourage consumers to experiment
• Packaging can be used as a tool by CPG companies
  to differentiate their products from their
  competitors who offer similar products or goods
• Organized retail channels are increasingly
  growing their presence in Turkish retail market
  owing to rising urbanization, rising per capita
  income and urge of Turkish consumer for the most
  convenient shopping experience

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Insights (Continued)

• Changing consumption habits of consumer as a
  consequence of urbanization and a large number of
  people entering the workforce will boost the
  demand for retail ready packaging
• Growing disposable incomes are prompting middle
  class consumers to aspire for newer and premium
  products
• Masstige products can be used to target the
  growing middle class population
• Packaging plays a key role as the packaging needs
  to replicate the appearance of premium products

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Insights (Continued)

• With growing online penetration in the Turkish
  market, secondary packaging, corrugated paper and
  board packaging in particular, is an essential
  pre-requisite to ensure protected delivery of the
  product.
• Packaging manufacturers consider newer types of
  packaging that are cost effective and also
  enhance online visibility of the product

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Coverage

• Comprehensive analysis of the emerging trends and
  opportunities in Turkish packaging market
• Detailed analysis of consumer trends, packaging
  manufacturing trends, and packaging innovation
  within Turkey's consumer packaged goods market
• Qualitative and quantitative insights into each
  of the packaging materials
• Detailed tables and charts to provide a
  comprehensive understanding of packaging
  consumption to clearly establish market trends,
  packaging dynamics, and areas of future growth
  potential

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Coverage (Continued)

• Detailed analysis of each packaging material
  providing detailed break up including pack types,
  closures, and outers
• Key manufacturing and innovation trends in the
  packaging industry
• Key regulatory framework governing the Turkey
  packaging industry
• Overview of the competitive landscape of the
  Turkish packaging sector with an analysis of the
  key market leaders including a snap shot of major
  deals

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Table of Contents

• Executive Summary
• Overview of the Turkish Packaging Market
• Consumer Drivers
• Market Dynamics
• Packaging Design and Manufacturing Trends
• Regulatory Environment
• Competitive Landscape
• Appendix

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Report Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for
primary packaging containers, closures and outers
Report Details

• Publish date 24th Jan, 2014
• Number of slides 89
• Geographic coverage Global
• Available format PDF, CD, Hardcopy
• Price for Single User License USD 4,950
• Price for Site License USD 9,900
• Price for Global User License USD 14,850
• Delivery Time Within 1 business day
• Payment Modes Credit/Debit Card, RTGS/Wire
  Transfer, Google Wallet, PayPal

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