Top 10 Steps for Successful Mobile App Marketing - PowerPoint PPT Presentation

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Top 10 Steps for Successful Mobile App Marketing

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Follow the best practices that will help you to become top app marketers. – PowerPoint PPT presentation

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Title: Top 10 Steps for Successful Mobile App Marketing


1
Top 10 Steps for Successful Mobile App Marketing
2
Follow the best practices that will help you to
become top app marketers. We will guide you on
how to
  • Delight customers
  • Try New Strategies
  • Use your Data

3
Step 1
Know Your Audience and where they came from?
4
Step 2
Compare Social Media Sources
Compare your social media sources and conclude
which social media channel drives valuable
customer to your business and focus on the more
important sources first
5
Step 3
Measure the Right metrics
6

gtgtUsers(Number of people who uses your
app) gtgtSessions (Time period when user is
actively using your app) gtgtSession_intervals(Amou
nt of time between two sessions) gtgtTime(a user
spend on an app)
7

gtgtAcquisition(Number of user who download and
install your app) gtgtLife_time_value(How much the
each user worth) gtgtRetention(percent of user
return into your app after their first
visit) gtgtScreen_Flow(typical user path within
your app)
8
Step 4
Dont be Afraid to Experiment
Audience (try appealing different people),
content (Try different formats and styles),
messaging (try to use different Emoticons),
buttons(try different style and color buttons),
Emails(try different email subject lines and
incentives)
9
Step 5
Use Data driven Practices
Use the best message length, Time of the day, and
punctuation to use.
10
Step 6
Secure the Push Message Opt-in
  • Delight users with offers that match their
    preferences and behavior.
  • Broadcast your message to all community of users
  • Push message which should target unique users
  • Personalize message based on location, time zone,
    behavior, device and app usage

11
Step 7
  • Never forget Call to action
  • Tell users what next steps to take

12
Step 8
In App Messaging
  • Get users to upgrade the app version
  • Notify users about the new app features
  • Provide app users exclusive coupons

13
Step 9
Prompt User for App Download
Use Email marketing techniques across the
channels to encourage users to download the app
and subscribe to the app new feature update
emails.
14
Step 10
Track the Conversion Opportunities
  • Collect predictive data which users is about to
    convert
  • Run Campaign to push user into right decisions
  • Broadcast your message to all community of users
  • Push message which should target unique users
  • Personalize message based on location, time zone,
    behavior, device and app usage

15
MOBILMINDZ MOBILE APPS DEVELOPMENT COMPANY
Visit Website
Address- 120 Bethpage Road, Suite 304
Hicksville, NY 11801 Contact us- 1 518 512 9204
16
Thank You
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