Top 7 SEO Tips for Content Creators

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Top 7 SEO Tips for Content Creators
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Write for your audience first and search engines
second

• Dont get so consumed by SEO that you forget
  your end user. Search-friendly content will help
  drive people to your site, but it wont keep them
  there. Increased traffic is only valuable if your
  visitors stick around long enough to buy your
  products, make a donation, share your content or
  otherwise engage with your business or
  organization. Thats why bounce rate the
  percentage of visitors who leave after viewing a
  single page is one of the most important
  performance indicators for a site. 

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Keep it fresh

• Search engines favor recent content so do
  people who visit your site more than once.
  Well-maintained event calendars, up-to-date press
  rooms and active blogs all earn brownie points
  from search engines and regular users. It's also
  a good idea to regularly spot-check content
  throughout your site and make updates as needed.

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Capture people with great headlines and titles

• People have scanned headlines since the first
  newspaper was printed. The same is true in the
  digital world, and with so much content available
  and so many people consuming it on mobile
  devices, you have a smaller window for capturing
  your audience's attention. Search engines
  emphasize headlines, too - but the first thing
  they read is the page title (this is also what
  appears on the search results page with your meta
  description). Keep page titles concise - ideally
  60 characters or less - and use clear,
  keyword-rich language in page titles and
  headlines.

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Know how to use keywords

• First, know your topic, and identify a list
  of top keywords for that topic. Second, marry
  that list with your own brand story and brand
  language. Also, don't cheat, because Google will
  catch you. "Keyword stuffing," or using
  irrelevant words in your copy to drive traffic,
  is an old trick. As for the "right" amount of
  keywords? There isn't a magic number instead,
  write page copy that feels natural.

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Make it a picture book...with words

• People love images. Search engines can't see
  them. Content should be visually compelling, but
  many people forget to include brief copy and/ alt
  tags with images to tell search engines what the
  images, and the pages where those images live,
  are about.

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Give them a way to contact you

• This should be a given. They found you - now
  what? At minimum, provide an online contact form.
  If it makes sense for your business, share a
  mailing address and phone number. If you're
  active on social media, let people know. 

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Stay vigilant

• The Web is a fluid space, and writing for the
  Web is a fluid science. Your initial content
  might be written, but your work isn't done. Use
  Google Analytics to keep an eye on your page
  views and average time spent on a page. Track
  bounce rates and the amount of time people are
  spending on your site. In addition, you'll want
  to do a comprehensive search audit on a regular
  basis - once a year is ideal - to ensure your
  site is optimized. 

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SEO is part science but these tips should help
you optimize your site. If you have questions,
feel free ask to us on  www.seopowerlink.com !