SEO Training in chandigarh|whats is SEO| Social media marketing training

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SEO- Whats is SEO ?

• Whenever you enter a query in a search engine and
  hit 'enter' you get a list of web results that
  contain that query term. Users normally tend to
  visit websites that are at the top of this list
  as they perceive those to be more relevant to the
  query. If you have ever wondered why some of
  these websites rank better than the others then
  you must know that it is because of a powerful
  web marketing technique called Search Engine
  Optimization (SEO). SEO is a technique which
  helps search engines find and rank your site
  higher than the millions of other sites in
  response to a search query. SEO thus helps you
  get traffic from search engines. Search Engine
  Optimization refers to the collection of
  techniques and practices that allow a site to get
  more traffic from search engines (Google, Yahoo,
  Microsoft).

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How Search Engine Works ?

• Search engines perform several activities in
  order to deliver search results. Crawling -
  Process of fetching all the web pages linked to a
  website. This task is performed by a software,
  called a crawler or a spider (or Google bot, in
  case of Google).Indexing - Process of creating
  index for all the fetched web pages and keeping
  them into a giant database from where it can
  later be retrieved. Essentially, the process of
  indexing is identifying the words and expressions
  that best describe the page and assigning the
  page to particular key words. Processing - When a
  search request comes, the search engine processes
  it, i.e. it compares the search string in the
  search request with the indexed pages in the data
  base. Calculating Relevancy - It is likely that
  more than one page contains the search string, so
  the search engine starts calculating the
  relevancy of each of the pages in its index to
  the search string. Retrieving Results - The last
  step in search engine activities is retrieving
  the best matched results. Basically, it is
  nothing more than simply displaying them in the
  browser. Search engines such as Google and Yahoo!
  often update their relevancy algorithm dozens of
  times per month. When you see changes in your
  rankings it is due to an algorithmic shift or
  something else outside of your control. Although
  the basic principle of operation of all search
  engines is the same, the minor differences
  between their relevancy algorithms lead to major
  changes in results relevancy.

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What is SEO Copywriting ?

• SEO Copywriting is the technique of writing
  viewable text on a web page in such a way that it
  reads well for the surfer, and also targets
  specific search terms. Its purpose is to rank
  highly in the search engines for the targeted
  search terms. Along with viewable text, SEO
  copywriting usually optimizes other on-page
  elements for the targeted search terms. These
  include the Title, Description, Keywords tags,
  headings, and alternative text. The idea behind
  SEO copywriting is that search engines want
  genuine content pages and not additional pages
  often called "doorway pages" that are created for
  the sole purpose of achieving high rankings.

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What is Search Engine Rank ?

• When you search any keyword using a search
  engine, it displays thousands of results found in
  its database. A page ranking is measured by the
  position of web pages displayed in the search
  engine results. If a search engine is putting
  your web page on the first position, then your
  web page rank will be number 1 and it will be
  assumed as the page with the highest rank.SEO is
  the process of designing and developing a website
  to attain a high rank in search engine results.

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SEO - Optimized Keywords

• A keyword is a term that is used to match with
  the query a person enters into a search engine to
  find specific information. Most people enter
  search phrases that consist of two to five words.
  Such phrases may be called search phrases,
  keyword phrases, query phrases, or just keywords.
  Good keyword phrases are specific and
  descriptive.The following concepts related to
  keywords, help in optimizing the keywords on a
  web page.
• Keyword Frequency-This is calculated as how often
  does a keyword appear in a website title or
  description. You do not want to go overboard with
  frequency, however, since on some engines if you
  repeat a word too many times, you are be
  penalized for "spamming" or keyword stuffing.In
  general though, repeat your keyword in the
  document as many times as you can get away with,
  and up to 3-7 times in your list of meta tags.

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Optimized Keywords

• Keyword Weight-It refers to the number of
  keywords appearing on your web page compared to
  the total number of words appearing on that same
  page. Some search engines consider this while
  determining the rank of your website for a
  particular keyword search. One technique that
  often works well is to create some smaller pages,
  generally just a paragraph long that emphasizes a
  particular keyword. By keeping the overall number
  of words to a minimum, you can increase the
  "weight" of the keyword you are emphasizing.
• Keyword Proximity -It refers to the placement of
  keywords on a web page in relation to each other
  or, in some cases, in relation to other words
  with a similar meaning as the queried keyword.
  For search engines, that grade a keyword match by
  keyword proximity, the connected phrase home
  loans will outrank a citation that mentions home
  mortgage loans assuming that you are searching
  only for the phrase "home loans".

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Keyword Optimiztion

• Keyword Prominence It is a measure of how early
  or high up on a page, the keywords are found.
  Having keywords in the first heading and in the
  first paragraph (first 20 words or so) on a page
  are best.
• Keyword Placement-Where your keywords are placed
  on a page is very important. For example, in most
  engines, placing the keywords in the Title of the
  page, or in the Heading tags will give it more
  relevancy. On some engines, placing keywords in
  the link text, the part that is underlined on the
  screen in a browser, can add more relevancy to
  those words.

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Best Places to Put KeywordsHere is a list of
places where you should try to use your main
keywords.

• Keywords in the lttitlegt tag(s).Keywords in the
• ltmeta name"description"gt.
• Keywords in the ltmeta name"keyword"gt.
• Keywords in lth1gt or other headline tags.Keywords
  in the ltahref"http//yourcompany.com"gtkeywordslt/a
  gt link tags.Keywords in the body copy.Keywords in
  alt tags.Keywords in lt!-- insert comments heregt
  comments tags.Keywords in the URL or website
  address. Finding Keywords There are many
  different ways to find keywords for your website.
  Some good keyword ideas are The potential words,
  people would use to find your product or service.

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Types of SEO

• On Page SEO
• Keyword Research Target
• Meta keyword
• Meta Tittle, Meta Description
• Image video Optimization
• URL Optimization
• How to create (sitemap.xml)file
• How to use H1 to H5 Tags
• Duplicate Content finder Removal
• Internal Linking
• Affiliation linking Targeting
• Alt Tag image Tittle Tag
• Webmaster analytics Tools
• OFF Page SEO
• Directory Submissions
• Social Bookmarking Submissions
• Blog Hosting Blog Post
• Article Submissions

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On Page SEO

• On Page Optimization is the most important and
  complex part of search engine optimization. This
  website helps your search engine ranking through
  their keywords need. It should be kept based on
  which some great tips on optimizing your site for
  articles while the page is going. This website
  helps you rank your page or your keywords to
  increase search engine ranking will depend on the
  page of your website search engine optimization
  on any kind of score. It is mainly seen on page
  factors of your index page, set your keyword
  rankings. Page optimization is often forgotten
  these days, because we focus more and inbound
  links with targeted anchor text to get more of
  our time. - Optimization page, but you quickly to
  do something yourself an extra boost in the SERPS
  can offer. There is great for a list page SEO
  technique that search engine optimization is
  considered in the evaluation process. Recognizing
  these factors, but are not limited to words in
  the web page URL, title tags, meta tags,
  headlines, sub headlines, keyword density, words
  start page, page content, words that are bold in
  touch , words, site navigation, website link
  structure and a number of other reasons.

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On page optimization tips

• 1. URL NamingIf your domain name as possible,
  try to prime your targeted keywords, if still
  does not include your keywords in the url.
• 2. Title Tag Title tag, the first words that you
  place your keywords Place and after using the
  word can attract visitors.
• 3. Meta Description Many search engines use the
  description tag at any time, but it is best to
  set it properly just in case. Put your keywords
  in the beginning of the first meta description
  and your website attract visitors do yo tour.
• 4. Meta KeywordsYes many search is now not
  counted meta keywords, but use less engine search
  engine keyword tags, meta keywords using the
  search engine is still worth something to have
  your site rank.

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On page optimization tips

• 5. Use Alt Text for Image Optimization Are
  unable to see images for Crawlers. Thus,
  appropriate displays using Alt tag your content
  with targeted keywords to optimize the images.
• 6. Static URL Remember that all of your
  important pages should be short and static URLs.
  Check Domain AgeDomain Age Checker Tool
• 7. Use Headings H1, h2, and use the h3 title tag
  to define their key subject categories, and
  putting your keywords in style at least once a
  title.
• 8. Valid HTML Use the W3C HTML validator on your
  page's HTML is valid. A web page for more HTML
  errors will create not rank well in SERPS.

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On page optimization tips

• 9. Robots. Txt Your website for search engines
  with robots.txt file you can restrict access.
  Check on your website with robot.txt is apposite
  crawler information is required.Create Robots.txt
  
• 10. Sitemap XML Create your XML Sitemap XML
  Sitemap using search engines crawl your
  pages.Sitemap Builder
• 11. Keep Your Body Text To ReadUse your keywords
  in the text body, but keep your body text
  readable. Not in my drywall text keywords you
  drywall drywall stuff by humans until the drywall
  dry wall is unclear.
• 12. Internal LinkInternal link between the
  construction related posts.

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OFF PAGE SEO

• Directory Submission Many people may say that
  directory submission is dead! I believe that it
  isnt as you are increasing the likely hood of
  people seeing your website. It is purely based on
  how effectively we are selecting those
  directories and how efficiently we are choosing
  the category for submission. You could submit to
  general directories, but for maximum effect, you
  are better off submitting to niche directories.
  Of course, I agree that it gives quite delayed
  results, but it is worth doing it.
• Social Bookmarking
• Social Bookmarking Social bookmarking is refers
  to off-page optimization process of saving your
  URL and other details (Title, Meta tag, Meta
  description and user profile) online bookmarking
  to website and sharing with friends.

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OFF PAGE SEO

• Blog creating Blog creating Blog" is an
  abbreviated version of "weblog," which is a term
  used to describe website that maintain all
  information about your site. Blog creating is
  refers to off-page process of adding all
  information about your site to blog.
• Article submission Article submission Article
  submission is refers to off-page optimization
  process in which you write new or old information
  about your website, services or products. Article
  submission is a very good way to increase traffic
  and quality back links.
• Blog Commenting Blog commenting is an essential
  process for interaction between bloggers and blog
  readers, and a very effective way to get
  backlinks
• PPT sharing PPT sharing is refers to off-page
  optimization process in which you can give
  information through ppt to video content to
  social media

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OFF PAGE SEO

• Video Marketing ust like photo sharing, if you
  have any videos that you have used on your site,
  then you can submit them to sites like YouTube,
  Vimeo, Dailymotion etc. allowing people to find
  your content in other ways
• Link Wheel The link wheel is one such idea
  where several similar themed websites get
  together and create a circle of links. So website
  A links to website B which links to website C
  which then links back to website A. Link wheels
  can contain any number of websites from the three
  in this example upwards. The link wheel is one
  such idea where several similar themed websites
  get together and create a circle of links. So
  website A links to website B which links to
  website C which then links back to website A.
  Link wheels can contain any number of websites
  from the three in this example upwards.

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OFF PAGE

• Local Business Listing search engines can
  easily view your website and fetch the content,
  will be much better. This will help you to reach
  a targeted audience. Submit your website to sites
  like Google Local, Maps, Yahoo Local, Yellow
  Pages, etc.
• Classifieds submission Classifieds submission
  Classifieds submission is refers to off-page
  optimization process. Classifieds is advertising
  form in which you can advertise your service,
  product, business website.
• Social Media Optimization (SMO) is defined as
  a process and technique for producing good
  publicity via social media, online communities
  and websites in an optimized manner. These
  methods of SMO comprise of additional social news
  buttons, blogging and RSS feeds.Social Media
  Website List1 Facebook2 Twitter3 LinkedIn4
  Pinterest5 Google Plus6 Tumblr7
  Instagram

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How to Make Money Online

• Earn Online writing Content PPC
• YouTube Video Marketing
• Social Media Marketing
• Blogging AdSense
• Bidding Online
• Project Take online SEO SMM SMO Word press etc
• Facebook like share group posting add posting
  etc

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Why Us

• Digital Marketing Training in Chandigarh
  India
• Marketing experience 10 years
• Online Marketing Experience 5 years
• 90 Practical Training
• Up-to-date and depth knowledge of all the
  technologies.
• Live Project Training
• 100 free course materials, with lots of
  example.
• 100 Placement Assistance support.

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Contact Us

• Online Digital Marketing Training Course
• Email id eonlineseotraining_at_gmail.com
• Website www.eonlineseotraining.com
• Call us - 9316222260 WhatsApp [phone]
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