What are the types of media used in advertising

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What are the types of media used in advertising?

• Advertising is any paid form of communication
  aimed at promotion of Ideas, goods and services.
  It is a part of promotion mix of any business and
  is the most widely use form of communication. The
  major media generally used by companies for
  advertising their product are I. Broadcast
  media comprising of radio and television.II.
  Print media comprising of newspapers and
  magazines.III. Outdoor advertising which is
  done through billboards, displays, electric
  boards signages and so on. Such advertisements
  may also be seen in buses and moving
  vehicles.IV. Online advertising via emails
  etc.V. Other media like movie halls, in flight
  commercials, yellow pages, pamphlets etc.

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