What is native advertising and its types?

1
What is Native advertising and its types?
2
What is Native Ads?

• Native advertising can be a video, music,
  pictures or other forms of media. Content
  marketing is also a form of native advertising.
• Native advertising does not specifically refer a
  particular form of advertising rather it is an
  advertising concept.

As per the media properties, flexibility finds a
balance between user experience, media features
and advertiser effectiveness and a win to win
situation for all.
3

• An important aspect of native advertising is
  that it must be consistent with the format and
  user experience.
• The content and the format should be similar
  to expect from editorial content, it is important
  that native advertising must be clearly
  identified as such.
• The native advertising which is properly
  executed may causes the following effects

4

• When a user goes to a website where it
  provides the valuable and interesting site
  content, then it creates a positive perception in
  the user toward the mark.
• Native advertising builds more trust and drive
  more engagements with the potential customers
  this is the reason why marketers rely on it.
• As per the studies, the average click through
  rates of premium native advertising are 4 times
  higher than the non-native display ads on a
  mobile devices.

5
According to the IAB (Interactive Advertising
Bureau), there are about six types of ad units
which are most commonly used to achieve the
native advertising objectives. They are as
follows
Promoted listings

• Editorial content will not be there, but they
  are actually designed to fit seamlessly with the
  browsing experience.
• They are typically used by the e-commerce
  sites to feature the sponsored products and look
  identical to the products which are already
  listed on a given site.

6
Paid search ads

• These listings appear at the top of the
  customer search results.
• The term paid search ads and promoted
  listings overlap depends on the publisher.
• These ad units are also used to promote the
  business depends on the searchers current
  location and his/her preference for certain
  businesses or places.

7
In Feed units

• It promotes the sponsored content within a
  publications natural environment.
• This content can be marked as sponsored
  content and will be shown up on the website in a
  similar format as all other content from the
  publication.
• They are either written by the publisher or in
  conjunction with the sponsoring advertiser.

8
Custom ads
It is a term was established by IAB (Interactive
Advertising Bureau), it catch up all the
contextual ads that dont necessarily fit in a
specific format.
9
Recommendation widgets

• You might have encountered a widget with a
  heading like you may also like or recommended
  for you on most of the websites at the end of
  every article.
• These kinds of recommendations are paid
  content discovery links which has been
  distributed by the content amplification
  networks.
• These networks can establish your brands
  content by recommending it to likeminded
  audiences.
• If you want to increase the audience or using
  content marketing for lead generation, then these
  widgets will be an ideal choice.

10
Recommendation widgets
11
In-ads with native element units

• The ads which fits in the IAB standard and placed
  outside the feed which is also-
• Linked to the page outside the website
• Sold with the placement guaranteed
• Contextually relevant to the content within
  the ad
• Measured on the basis of metrics like brand
  lift and interaction.

12

• When the native ads are combined with
  powerful data insights and intent signals, you
  will have the effective mode of communicating
  with your best potential customers.
• Behavioural and contextual data empower the
  native campaigns to become more relevant and
  provides a greater value to the audience.
• Programmatic buying, which is the automation
  of the decision making process of media buying
  through DSP and RTB technology allows you to
  easily scale your native advertising campaigns.

13

• Usually publishers are always hunting for the
  best way to monetize their content on the site
  and advertisers are always seeking a new and a
  less intrusive ways to reach the target audience.
  
• The native ads blend in seamlessly with a
  websites editorial content which makes them more
  attractive option for both the publisher and the
  advertisers.
• Native advertising has earned more popularity
  among the advertisers and publishers because of
  its capability to satisfy the needs of both the
  sides.
•  

14

• Actually visitors to the website dont recognise
  the native ads as an advertisement at a first
  glance because they match the visual and the
  functional design of the media they live in.
• It is the right time to wake up to native
  advertising and utilizing the benefits for your
  content marketing.