Types Of Social Media And What Are Their Benefits

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Social Media Types And What Are Their Benefits
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Overview

• As we all know, nowadays Social Media Channels
  have a high power and efficiency. Social Media
  Channels gives a boost to your business. Well,
  marketers are also looking for different types of
  Social Media channels through which they can
  convince their clients and increase their
  business.
• I believe that you all people are very well aware
  of Social Media Platforms like Facebook, Twitter,
  Instagram, Snapchat and LinkedIn. But suppose if
  Im a marketer and I have my own firm, So Social
  Media Platform as I discussed above is not just
  enough to target audience.

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Social Networks benefits for your business

• Brand awareness, lead generation, relationship
  building, Market research oh my GodThis is too
  much Well, this list is pretty much never ended.
  Social Networks helps people to interact with
  their friends. In term of business, you can help
  our target audience to connect online and share
  their ideas and information. Thats why Social
  Networks are also called as Relationship
  Networks.
• The channel which I discussed above provides us
  relatively simple services. For example, Twitter,
  Facebook. Facebook is a platform where you can
  check the relationship status of your cute
  classmate. With the advancement of mobile
  internet, these networks become a hub from
  reading the news to sharing vacation photos and
  to find a new job. We can optimize current
  marketing campaigns with the help of organic and
  paid ways of social media platforms like
  Facebook, Twitter, and LinkedIn.

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Discussion Forums Quora, Digg, Reddit

• These types of Social Media channels are used for
  sharing, finding and discussing a different kind
  of opinions, news, and views of the audience.
  These forums are the oldest way of running social
  media marketing campaigns. Before Social Media
  Networks whether its Facebook, Twitter or
  Instagram, These forums were the places where
  experts and professionals used to do a different
  kind of discussion on various topics whether its
  professional or social. These discussion Forums
  have a large number of users. These are those
  places that give answers of different questions
  asked by the audience. If you want in depth
  customer research for your business, then
  Discussion Forums are one of the best platforms
  for your business. These platforms are useful in
  advertising of your business as well.

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Bookmarking and Content Curation Network
Flipboard, Pinterest

• These networks are crucial to full for website
  traffic, driving brand awareness and customer
  engagement. If we want to discover, save, share
  the new trending content then we can use
  Bookmarking and Content Curation Network. These
  networks are a hub of creativity and inspiration
  for those people who so ever looking for ideas
  and informations. Youll open new channels for
  engaging the audience and customer and brand
  awareness. For Example, Pinterest helps people to
  discover, share and save visual content.
• If you want to start work with Pinterest, then
  your website should be Bookmark friendly. These
  involve optimizing images and headlines on the
  blog and share your content. You should always
  pay attention to images feature on your blog.

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Customer Review Networks Zomato, TripAdvisor

• You can share information about brands, products,
  services, travel destination and restaurants as
  well. You can also share your positive or
  negative reviews. Reviews are a type of content
  that is beneficial for many online services and
  websites. You can quickly resolve all the issues
  with the unhappy consumer. For example, if you
  want to search for a particular hotel, you should
  go first
• on reviews. By their review whether its positive
  or negative, youll take your decision. Based on
  reviews, we can build our network as a core part
  of the value.
• Now a day, Location-based review services such as
  Trip Advisor and Zomato grow continuously. More
  users consult with their friends for
  recommendations of best lunch spots. 88 of
  consumer trust online reviews as well. Review
  contents are good for your brands as it will
  affect more and number of new buyers.

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Publishing and Blogging Networks WordPress,
Medium,Tumblr

• Content marketing can be a highly effective way
  to build your brand, generate leads and sales. We
  can publish the brands content online via
  publishing and blogging networks. These networks
  include WordPress, Social Media platforms such as
  Medium and Blogger. Content Marketing increases
  the visibility of our business via blogs. It can
  also help out a niche for your organization and
  audience who are searching for particular
  information.

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Interest-based Networks Last.fm, Houzz and
Goodreads

• With the help of Interest-based Networks, we can
  connect with those people having similar
  interests or hobbies. In fact, we can find our
  target audience who are interested to know more
  about your organizations product or services.
  Due to this fact, Interest-Based Networks are one
  of the best networks for the engaging audience
  and creating brand awareness. Using these
  networks, we can focus on product or service like
  Books, Training, Digital Marketing strategy, etc.
  If you are a home designer, then Houzz is an
  excellent platform for you. You can browse the
  work of other designers, connect with the people
  looking for our services and create the
  collection of your own work as well. If your soul
  loves music, then the Last.fm is for you. Last.fm
  is a platform for music lovers. And Goodreads is
  a platform for the author and the readers.

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Social Shopping Networks Fancy, Polyvore, and
Etsy

• Why People use these networks?
• To spot and follow brands and make purchases.
• How they can benefit for your business
• E-commerce sites appear on many other social
  media networks. For example, call to action
  features by Instagram in the form of install now
  and shop now buttons and Buyable Pins featured
  provided by Pinterest. Polyvore is one of the
  most significant social site communities on the
  internet. It creates integration between Social
  Experience and buyer experience together. You can
  also generate your own content as well. For
  example, create collages, share and publish them
  as a set with other people as well.

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Sharing Economy Networks Uber, Taskrabbit and
Airbnb.

• Why People use these networks?
• To find, share buy, advertise, sell and trade
  products and services between companions.
• How they can benefit for your business
• If you want to offer your services to the people,
  then this network is an excellent approach to
  start your business. For example, if you rent out
  your properties, then we can use Airbnb. Sharing
  Economy Networks are also called Collaborative
  economy networks. This network connects people
  online by advertising, selling, buying their
  products and services. Sharing Economy Networks
  become more popular as people start trusting
  online reviews. To generate more leads you can
  look into another network.

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Wrapping Up

• Now you may have a better idea of how many types
  of social media networks are on the internet. You
  may also get the idea of why we use them. So be
  careful of using these networks. I would also
  recommend you to use them as per their
  guidelines. If you are still not able to use
  these networks you can get the help of our social
  media experts team.We are considered into one of
  the best digital marketing company in India.
  Before letting off of reading, there is a
  question for you - what type of social media
  networks do you use more often?

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