Market Smart Shop.Orgs Best Practices in Online Marketing Workshop May 9, 2002

1
Market SmartShop.Orgs Best Practices in Online
Marketing WorkshopMay 9, 2002
2
What is DealTime?

• The leading shopping search engine with over 13
  million unique visitors per month

• 6-fold increase in merchant referrals from March
  2001 to March 2002

3
Market Smart
Fully Leverage the Key Trends in Online Marketing
1. Shoppers are increasingly using search
engines to select a merchant
4
Online Shoppers Use SEs To Find Merchants
Internet Shoppers Depend Predominantly on Search
Engines to Select an Online Merchant
5
Market Smart
Fully Leverage the Key Trends in Online Marketing
1. Shoppers are increasingly using search
engines to select a merchant
2. Performance-based listings and user
qualification drive maximum ROI
6
Structure of Online Media Buys
How Will Your Online Media Buys be Structured
in 2002? In 2004?
The Performance Based Approach is Winning
-- and most merchants using this approach are
achieving positive ROI
Source Forrester Research, Inc.
7
Qualified Vs. Unqualified Shopping Search
8
Qualified Vs. Unqualified Shopping Search
9
Market Smart
Fully Leverage the Key Trends in Online Marketing
1. Shoppers are increasingly using search
engines to select a merchant
2. Performance-based listings and user
qualification drive maximum ROI
3. DealTime provides qualified,
performance-based merchant referrals and leads
the field
10
DealTime Offers Merchants Buyer Scale
A Top 10 Internet Shopping Site and The Leading
Shopping Search Engine
11
The Best Customer Acquisition Vehicle
DealTime Offers Merchants a Large Volume of
Highly Qualified Buyers

• Online ads
• Google
• Overture

Traffic

• Specialty/niche sites

• Affiliate programs

Buyer Qualification
(lowering customer acquisition cost)
12
Paid US Merchants on DealTime
Merchants Looking for Profitable Online Growth
are Listing on DealTime
450
220
13
Market Smart Summary and Implication
Fully Leverage the Key Trends in Online Marketing
Sign Up Now!