PAM BRUSHABER JESSICA EWING, ZACHARY MARTIN, JORDAN JOHNSON, ANGELA TURNER

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PAM BRUSHABERJESSICA EWING, ZACHARY MARTIN,
JORDAN JOHNSON, ANGELA TURNER
Inside Microsoft Case Study 6

• BA 4600, Dr. Joanne Scillitoe

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Overview of Company
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Technology Portfolio

• Software
• Windows 95
• Windows NT
• TCP/IP
• Internet Explorer on AOL
• Internet Information Server

• Companies
• Spyglass
• Put AOL in Win95
• Tried to buy Excite

Mentioned within the article
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Strategies

• Corporate Level

• Business Level

• Goal manage different business units, the number
  and relatedness of each
• Dominate the market, internet protocol
• Expanded their corporate strategy when they have
  taken on new business units

• Goal Cost Leadership or differentiation
• Products Software, gaming systems, Internet
  integration
• Each business unit dependent on the product

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Microsoft Strategies
Corporate Level Strategies
Dominate the Market, Internet Protocol
Business Unit
Business Unit
Business Unit
Software
Integrate Web
Gaming Systems
Windows 1995 Windows NT
TCP/IP Intranets
Games
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RPP Framework
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Core Competance
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Porters Five Forces
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Push Pull of Technology

• Demand Pull
• Market rapidly growing
• From 1991-1994, commercial websites grew from
  9,000 to 21,700
• No RD department for internet
• One programmer working with Internet Technologies
• First noticed when
• college students swarming computers to use E-mail
  and check online schedules

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Innovation Types
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S curve and innovation cycle