Realtor Partner Marketing Plan Capturing Sizeable Market Share Thru Aggressive Marketing Initiatives

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Realtor Partner Marketing Plan
Capturing Sizeable Market Share Thru Aggressive
Marketing Initiatives
This plan is designed to leverage our unbranded
format, service center, and national network to
help each Realtor capture investor, buyer, and
listing clients that DO NOT contact them directly
via their current branded broker businesses.
SellMyHouse.com offers an Exclusive, Referral
based system for Realtors which want to create
large client bases in their market. Current
Partners include Remax, Century 21, Coldwell
Banker, Keller Williams, etc. All office sizes
accepted into the Program (1 to 200 Person
Offices).

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SellMyHouse.coms Realtor Partner Network

• NO Upfront Licensee Fees or Costs per Lead
• Referral Based System. We Make Money ONLY When
  You Make Money!
• NO CAP on Lead Volume. BUILD Your Team as Volume
  Expands.
• EXCLUSIVE Relationship with SellMyHouse.com
• Integration into our Investor, FSBO, and Joint
  Venture Networks for Expanded Client
  Opportunities.
• Access to Partner Brands
• We have relationships with some of the industries
  best companies and form new agreements on a
  regular basis, all to the benefit of our Realtor
  Partners.

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The Right Partner

• The right Partner understands the importance of
  unbranded marketing sources as it relates to
  expanding lead volume.
• The right Partner understands the value in our
  website design which creates opportunities to
  engage with all types of real estate clients from
  FSBO to short sale clients.
• The right Partner does not limit the type of
  client they are willing to work with.
• The right Partner understands the power of
  leveraging our brand and service platform to
  attain NEW clients.
• The right Partner understands the importance of
  training.
• The right Partner has an open mind to new
  techniques and strategies and the work ethic to
  follow thru with a plan.

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Marketing Strategies
 
Creating viable unbranded lead sources is the
most important factor for creating the long-term
income and longevity needed in the current market
as a Realtor. Our relationship with each Realtor
is Exclusive, just one Realtor in each area. Our
strategic plan is to build a sustainable client
base with every Partner thru the combination of
your Broker brand and our unbranded system. We
expect to achieve active listing 30-100 totals
with Each Partner through a combination of the
following techniques

• Nationally recognized websites
• Utilizing the Power of our brand names
• Partnerships
• Enhanced client marketing solutions
• FSBO Affiliate Program
• Investor Network

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SellMyHouse.com A Nationally Recognized Company

• SellMyHouse.com ranks in the top 10 of every
  major search engine for several generic real
  estate search phrases.
• Our name and logo are nationally recognized in
  local markets all over the country and are
  actively advertised by all of our local FSBO,
  Investor, and Realtor networks creating unlimited
  exposure.
• This exposure creates internet buyer and seller
  leads for our Realtor network.

• Advice/Call Center
• Unbiased Unbranded
• We Tell It Like It Is
• Save Time on Dead Leads
• Dramatic Lead Conversion
• Pre-qualified clients

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Lead Flow Illustration
Strategic Partnerships
Our Website Network
Unscreened Leads
Realtor Affiliate Network
Hot Leads / Clients

• Lead Types
• Online Auction Sellers
• Traditional Buyers
• Short Sale Listings
• Bank Owned Property
• Traditional Listings
• Commercial Transactions
• Investors

Advice Center
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Building Each Market STEP 1Creating NEW Buyer
and Seller Leads.

• Add our logos to your current marketing material,
  email signature, and business cards to tie
  yourself to our name for our referrals.
• Add the SellMyHouse.com sign rider and pointers
  to your listings to capture additional Buyers who
  DO NOT contact you directly. This will also
  create new listing opportunities in neighborhoods
  that have a SMH sign presence.
• Add your listings to the SellMyHouse.com website
  (Free) to create dual agent transactions.
• http//www.sellmyhouse.com/altregistration.ph
  p

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Building Each Market STEP 2 Expand
Listing Opportunities.

• Incorporate SellMyHouse.com into your
  presentations to improve and expand listing
  opportunities by explaining the benefits of
  listing with your company. Use SellMyHouse.com as
  leverage.
• Market our Online Auction to Expired lists. Offer
  them a unique marketing service used to help them
  get their house sold that other Realtors do not
  have access to.
• Exposure to a national database of Buyers,
  Investors, and Realtors.
• Additional services not offered by competing
  Realtors such as our national database of
  investors or our expert short sale services.
• Offer our custom built Powersite website to your
  listing clients. Your cost is 25. (Retail 149)
  

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Building Each Market STEP 3Marketing to Short
Sale and Distressed Sellers

• Begin our pre-designed SellMyHouse.com marketing
  campaign to target the Stop Foreclosure sector.
  Our marketing material and website generate 5 to
  10 times the response rate that typical Realtor
  material/website lead systems create.
• Mailer to pre-foreclosure lists
• Bandit Signs
• Radio 800 Sell Now and SellMyHouse.com
• Billboards - 800 Sell Now and SellMyHouse.com
• Partner with local investors
• Pool advertising dollars for radio and billboard
  campaigns
• Provide first look access at all investment
  property created thru the 1-800-SELL-NOW and
  SellMyHouse.com lead generation systems.
• Access to our short sale and liquidation
  services.
• Market SellMyHouseAuction.coms online bidding
  platform as a unique liquidation service not
  promoted by your competition to investors and
  distressed homeowners.
• Contact your local mortgage counseling
  organizations and REO departments to help their
  clients get their house sold during the default
  stage.

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Building Each Market STEP 4
Utilizing Our FSBO Affiliate Program Embracing
the FSBO market to create long-term listing and
buyer agent deals.

• Work closely/help us find part or full time
  affiliates who market our FSBO service to expand
  Realtor lead pipelines. A thriving FSBO client
  base in a market will produce significant buyer
  and seller lead volumes to our Realtor Partners.
• Provide support to our local FSBO clients to
  build a relationship during the FSBO period. 85
  of FSBOs end up on the MLS between the 25th and
  60th day. 70 of FSBO clients hire the first
  Realtor they talk to. By embracing the FSBO
  business our Realtor Partners create sustainable
  lead pipelines resulting in consistent revenue
  cycles.
• Offer a FREE listing on SellMyHouse.com and a
  FREE Sign to FSBOs explaining the benefits of
  internet. This will create buyer leads and a
  potential listing in the future.
• Our FSBO service offers a unique customer service
  approach which expands buyer agent opportunities
  for our Realtor Partners via the implementation
  of offering their automatic MLS email search
  systems to potential buyers.

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Building Each Market STEP 5
Utilizing Our Investor Contacts

• Market our Investors wholesale property to
  other investors in your market via our auction
  and MLS services.
• Earn commission selling our investors lease
  option/contract for deed property.
• Earn a transaction fee for handling a paperwork
  transaction for our commercial investor network.
• Host investor seminars explaining the benefits of
  our first look lead system and liquidation
  capabilities. Discuss how we can help them buy
  property at discounted prices and sell their
  property thru our network to other investors and
  retail buyers.
• We will integrate you into our investor system
  to manage the transactions.

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Building Each Market STEP 6 AmericanTowns.com

• Brand yourself in your local market thru our
  online community website. (9M visitors estimated
  in Q1 2009).
• Write weekly/monthly real estate articles for
  your community.
• Advertise on their website in your market next to
  the SMH logo to brand yourself as our local
  Realtor Partner.
• Introduce yourself to local businesses who
  advertise with AmericanTowns.com.

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1 Day In-Market TrainingCost Travel Expenses
(Flight, Hotel, etc)

• We will travel to your market and spend the
  entire day and evening with you and/or your team.
  We will develop a marketing strategy for your
  specific market/goals.
• We will show you exactly how to utilize some of
  our partner brands to target investors, buyers,
  and sellers.
• We will discuss in detail all of our systems and
  networks used to explode your client bases.
  (investor fsbo network, using our auction to
  get listings, etc)
• We will discuss how exactly to answer questions
  and objections from our current leads to improve
  conversion percentages.
• We will discuss techniques to best utilize our
  unbranded name as well as increasing exposure to
  your branded name. 
• Short Sale training (if needed)
• Creating leverage by using our brand and auction
  on expired listing clients.
• We will develop a marketing plan that fits your
  specific budget and maximizes exposure.
• We will explain our NEW CredMod Program. (Helping
  home buyers purchase houses with poor credit from
  our investor network)

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3 Day Kick Off Event Cost 1500 Travel
Expenses

• All of the 1 Day Training info.
• We will host an evening seminar with local
  investors to expand our network in your market.
  We will discuss in detail how we can help them
  buy property at discounted prices and sell their
  property thru our network to other investors and
  retail buyers. You will be introduced as our
  exclusive Partner who will help them with each
  and every transaction.
• We will recruit and interview potential
  candidates for our FSBO/Advertising program. This
  network will be out actively advertising our
  name. Every buyer and listing opportunity from
  our FSBO network is routed back to our Realtor
  Partner. This program has proven to create a
  significant client base for our Realtors on its
  own.
• We will meet with local foreclosure counselors,
  REO departments, etc to explain how we can help
  them liquidate property prior to foreclosure to
  dramatically reduce losses.
• NEW Realtor Recruitment (after implementing lead
  systems)