Essential Digital Marketing Tasks - X-mx Solutions

1
Essential Digital Marketing Tasks

• X-mx Solutions
• 403,Atlanta Complex,
• Gulbai Tekra Road,Ambawadi
• Ahmedabad - 380009
• Gujarat, India
• Phone [phone]
• 91-079-40099190
• Email info_at_xmxsolutions.com

2
Search Engine Optimization

• Developing keyword lists
• Appropriately naming images on the company
  website
• Choosing anchor text for backlinks
• Distributing articles to article submission
  websites
• Listing the company in online local business
  directories
• Listing the company website in niche directories
• Managing relationships with the major search
  engines
• Pinging sites after new content has been
  published
• Renaming files so they are optimized for search
  engines
• Writing blog content based on a keyword strategy
• Writing article content to publish online
• Reviewing website backlinks

3
Social Media

• Developing editorial calendar for content sharing
• Updating Facebook Pages
• Updating Google
• Updating LinkedIn
• Updating Twitter
• Answering LinkedIn questions
• Updating Tumblr, Instagram, Vine, and other
  social networks
• Managing your Yelp profile
• Bookmarking blog content on social bookmarking
  sites
• Building out custom Facebook pages
• Designing cover images for social profiles
• Developing social media marketing plans
• Guest writing for industry blogs or websites
• Interacting with consumers via social media
• Recruiting guest bloggers

4

• Researching bloggers
• Writing a social media corporate policy
• Scheduling social media status updates to be
  published
• Responding to questions on Quora
• Researching bloggers
• Monitoring competitors social media updates

5
Promotions

• Developing contests to promote a business or
  product
• Designing contest pages
• Writing contest rules
• Promoting contests to contest directories
• Promoting contests online on company website
• Promoting contests online through companys
  social profiles
• Promoting contests through companys email
  newsletters
• Tracking progress of contest entries
• Choosing winners of contests
• Announcing contest winners
• Notify winners of contests

6

• Distributing contest prizing
• Distributing coupon codes online
• Listing your events with local online events
  calendars
• Ordering premiums created to hand out
• Writing white papers
• Posting white papers online on sites like
  Scribd.com

7
Analytics

• Analyzing Google Analytics
• Measuring search engine optimization results
• Performing competitor keyword analysis
• Reviewing ecommerce sales data
• Review social media metrics, like Facebook
  Insights
• Running reports to track growth, response or ROI

8
Sales

• Writing proposal
• Creating lead capture forms for the company
  website
• Writing sales follow up copy
• Writing sales scripts
• Submitting ecommerce products to shopping
  aggregators
• Using lead scoring for prospects
• Developing demonstrations or tutorials
• Networking in person!
• Writing tips how-to articles to share with
  prospects or customers
• Researching affiliate programs

9
Email Marketing

• Choosing an email marketing software vendor
• Designing email newsletter templates
• Distributing email newsletter
• Writing email newsletter copy
• Setting up trigger emails
• Setting up an account with the email marketing
  software vendor
• Sending test copies of the email newsletter
• Segmenting email newsletter lists
• Reviewing email newsletter metrics
• Cleaning up the database (fixing typos, adding
  in new data)

10
Video

• Developing video content
• Hiring a vendor to develop video content
• Writing video scripts
• Develop keyword lists for tagging videos
• Writing video descriptions
• Publishing video to YouTube
• Publishing video to company website

11
Advertising

• Writing ad copy
• Designing ad units
• Monitoring Facebook Ad campaigns
• Researching affiliate programs
• Signing up for affiliate programs
• Running retargeting campaigns
• Running ad campaigns in Google AdWords
• Running ads on LinkedIn to promote the business
• Running estimates of audience size for Facebook
  ads
• Buying ad space on specific or niche sites

12
Public Relations

• Commenting on articles or blog posts online
• Documenting online media placements
• Following up with people product samples were
  sent to
• Pitching bloggers to review a product
• Writing press releases
• Submitting press releases thru online wire
  services
• Sending out product samples
• Searching forums for influencers
• Reviewing forums for consumer feedback

13
Website Management

• Designing web graphics
• Editing web copy
• Fixing broken links on the company website
• Installing tracking codes on the company website
• Publishing blog posts
• Renewing domains and hosting plans
• Sourcing images to accompany blog posts and
  status updates

14
Customer Service

• Developing customer service plans
• Responding to customers questions or concerns on
  social media

15
Project Management

• Getting content approved by key stakeholders
• Posting jobs or RFPs online to recruit staff or
  vendors
• Giving presentations on your work
• Formatting documents (Excel, Powerpoint, Word)
• Writing case studies of projects or clients
• Training staff on social media involvement
• Speaking at industry conferences or meetings
• Sitting through many demos of marketing tools
  dashboards
• Setting up Google Alerts on key companies, people
  or products
• Sending thank you notes or emails to customers
• Reviewing metrics, metrics, metrics
• Reviewing reports with clients

16
Contact Us

• X-mx Solutions
• 403, Atlanta Complex,
• Gulbai Tekra Road, Ambawadi
• Ahmedabad - 380009
• Gujarat, India
• Phone [phone]
• 91-079-40099190
• Email info_at_xmxsolutions.com
• http//xmxsolutions.com