United States Tissue Paper Market - Industry Size, Share, Trends, Opportunity and Forecast 2026 | TechSci Research

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2016 2026
UNITED STATES TISSUE PAPER MARKET FORECAST
OPPORTUNITIES
2

• Scope of Report
• Product of Interest (POI) Tissue Paper

Tissue paper or simply tissue is a lightweight
paper or, light crêpe paper. Tissue can be made
from recycled paper pulp.
PRODUCT
TOP 10 LEADING STATES

• Toilet Paper
• Kitchen Towel
• Facial Tissues
• Napkins
• Others

• California
• Texas
• Florida
• New York
• Illinois
• Massachusetts
• New Jersey
• Ohio
• Washington
• Michigan

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• Table of Contents

S. No. Contents Contents Contents Page No.
1. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)
2. Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.) Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.) Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.)
3. Impact of COVID-19 on United States Tissue Paper Market Impact of COVID-19 on United States Tissue Paper Market Impact of COVID-19 on United States Tissue Paper Market
4. Executive Summary Executive Summary Executive Summary
5. Voice of Customer Voice of Customer Voice of Customer
5.1. Factors Influencing Purchase Decisions Factors Influencing Purchase Decisions
5.2. Brand Awareness Brand Awareness
5.3. Challenges Faced by Customers Challenges Faced by Customers
5.4. Preferred Distribution Channel Preferred Distribution Channel
6. United States Tissue Paper Market Outlook, 2016-2026F United States Tissue Paper Market Outlook, 2016-2026F United States Tissue Paper Market Outlook, 2016-2026F
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others)
6.2.2. By End User (Residential, Hospital, Food and Beverage Industry, and Others)
6.2.3. By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others)
6.2.4. By Region (South, West, North-East, and Mid-West)
6.2.5. By Top 10 Leading (California, Texas, Florida, New York, Illinois, Massachusetts, New Jersey, Ohio, Washington, and Michigan)
6.3. Market Map Market Map
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• Table of Contents

S. No. Contents Contents Contents Page No.
7. United States Toilet Paper Market Outlook, 2016-2026F United States Toilet Paper Market Outlook, 2016-2026F United States Toilet Paper Market Outlook, 2016-2026F
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value
7.2. Market Share Forecast Market Share Forecast
7.2.1. By End User
7.2.2. By Distribution Channel
8. United States Kitchen Towel Market Outlook, 2016-2026F United States Kitchen Towel Market Outlook, 2016-2026F United States Kitchen Towel Market Outlook, 2016-2026F
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value
8.2. Market Share Forecast Market Share Forecast
8.2.1. By End User
8.2.2. By Distribution Channel
9. United States Facial Tissues Market Outlook, 2016-2026F United States Facial Tissues Market Outlook, 2016-2026F United States Facial Tissues Market Outlook, 2016-2026F
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value
9.2. Market Share Forecast Market Share Forecast
9.2.1. By End User
9.2.2. By Distribution Channel
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• Table of Contents

S. No. Contents Contents Contents Page No.
10. United States Napkins Market Outlook, 2016-2026F United States Napkins Market Outlook, 2016-2026F United States Napkins Market Outlook, 2016-2026F
10.1. Market Size Forecast Market Size Forecast
10.1.1. By Value
10.2. Market Share Forecast Market Share Forecast
10.2.1. By End User
10.2.2. By Distribution Channel
11. Market Dynamics (This chapter assesses the major demand drivers and restraints.) Market Dynamics (This chapter assesses the major demand drivers and restraints.) Market Dynamics (This chapter assesses the major demand drivers and restraints.)
11.1. Drivers Drivers
11.2. Challenges Challenges
12. Market Trends Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) Market Trends Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) Market Trends Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)
13. Policy Regulatory Landscape Policy Regulatory Landscape Policy Regulatory Landscape
14. United States Economic Profile United States Economic Profile United States Economic Profile
15. Competitive Landscape Competitive Landscape Competitive Landscape
15.1. Competition Outlook Competition Outlook
15.2. Company Profiles (Leading Companies) Company Profiles (Leading Companies)
15.2.1. Company Details
15.2.2. Products Services
15.2.3. Financials (As Reported)
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• Table of Contents

S. No. Contents Contents Contents Page No.
15.2.4. Key Market Focus Geographical Presence
15.2.5. Recent Developments
15.2.6. Key Management Personnel
16. Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share)
17. About Us Disclaimer About Us Disclaimer About Us Disclaimer
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RESEARCH METHODOLOGY
8

• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the United States tissue
paper market, overall market size and segmental
market size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the United States tissue paper
market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of United
  States tissue paper market. The team has analyzed
  the outlook of various segments of this market,
  while considering the major influencing factors
  such as increasing demand with respect to the
  growing population are among the major reasons
  because of which the country is witnessing the
  high market penetration for tissue products. The
  study includes market forecasting, which would
  enable our clients to take better decisions while
  planning their strategy to achieve sustainability
  in United States tissue paper market.
• Methodology Followed for Calculation of Market
  Size
• Market Size by Value Market size, in terms of
  value, for the year 2020 was calculated based on
  information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders, such as
  tissue paper companies, suppliers, channel
  partners, end User, industry experts, and other
  industry participants.
• The team interviewed more than 40 50 tissue
  paper companies, suppliers, 180 200 end user,
  15 20 industry experts and other value chain
  stakeholders in the United States tissue paper
  market to obtain the overall market size from
  2016 to 2020, which was validated by the Delphi
  technique. Taking standard deviation into
  consideration, the market size was averaged out,
  to arrive at the market size data during
  2016-2020.

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• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  product, by end user, by distribution channel, by
  company, by top 10 leading and by region.
  Removing the outlier responses, the geometric
  mean of growth estimates and supplier wise
  revenue shares generated across various segments
  were considered, to arrive at the final revenue
  shares. Revenue shares generated across various
  segments were further triangulated from other
  stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by product, by end user, by
  distribution channel, by top 10 leading, by
  company and by region were calculated based on
  the responses received through primary surveys
  with industry experts, in which the respondents
  were asked about the market shares or revenue
  generated from various segments of tissue paper
  market. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast United States
  tissue paper market, TechSci Research used
  various forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

11

• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Sources
Kimberly-Clark Corporation The Procter Gamble Company Cascades Inc. Clearwater Paper Corporation INTERNATIONAL PAPER COMPANY Essity Aktiebolag (publ) Sofidel America Corp. Von Drehle Corporation First Quality Tissue LLC OASIS TISSUE, LLC Solaris Paper St. Croix Tissue, Inc. Flower City Tissue Mills Co. Gorham Paper Tissue LLC Marcal Company World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports Statista News Dailies Credible Paid Databases
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• Industry Brief

Rising health and hygiene concerns in the
country, as well as an apparent increase in the
number of workplaces are driving the United
States tissue paper market by 2026. According to
TechSci Research report, United States Tissue
Paper Market By Product (Toilet Paper, Kitchen
Towel, Facial Tissues, Napkins, and Others
(Wipes, Decorative Tissue, etc.)), By End User
(Residential, Hospital, Food and Beverage
Industry, and Others (Malls and Multiplex,
Schools, Colleges, etc.)), By Distribution
Channel (Hypermarket/ Supermarket, Departmental
Stores, Pharmacy/Drug Stores, Online Sales
Channel, and Others (Direct Sellers, General
Merchandised Retailers, etc.)), By Region, By Top
10 States, Competition Forecast Opportunities,
2026F, the United States tissue paper market
stood at approximately USD12 billion in the year
2020 and it is further anticipated to grow with
the CAGR of 4.30 by 2026F because tissue paper
products are playing a crucial role in providing
hygienic, comfortable, and healthy lifestyle. The
products offered within this market are required
to fulfill the attributes such as lightweight,
strength, absorbency, and softness. Tissue paper
products are widely used for both sanitization
and hygiene purposes in public places and at
homes. As the production of tissue paper involves
the virgin pulp, recycled pulp, and
environment-friendly substances and all these
attributes are expected to reduce bacterial
impact and safeguard human life, owing to these
factors we can say that the demand for tissue
paper is tremendously increasing. Due to
COVID-19, awareness of hygiene has tremendously
increased. Due to the closure of the Food and
Beverage Industry, Malls and Multiplex, Schools,
Colleges the consumption of tissue paper had been
decline which results in the downfall of the
tissue paper market. Additionally, in a country
like the United States, tissue paper is a
necessary product as the consumers are using it
for their use daily. Due to the shortage of
supplies of toilet paper in the retail stores,
the consumers in the United States panicked. Many
businesses moved and changed equipment to make
household tissue and towel items during the
pandemic. The United States tissue paper market
consists of the following segments, product,
end-user, distribution channel, region, top 10
states, and company. In terms of product, the
United States tissue paper market is segmented
into toilet paper, kitchen towel, facial tissues,
napkins, and others (wipes, decorative tissue,
etc.). Certain items that are deemed necessary
purchases, such as toilet paper, have a very
rigid demand. When it comes to toilet paper, the
American customers are still mainly brand loyal.
From year to year, the market's shares do not
fluctuate much. Furthermore, private label has a
very modest market position in the United States,
compared to Western Europe, where private label
accounts for over 40 of sales. To be sure, the
structure of retailer networks notably the
emergence of so-called "hard" discounters like
Aldi and Lidl in Germany plays a role in the
growth of private labels in Europe. Despite this,
the ordinary American customer is more brand
loyal and price averse than their European
counterparts. Kitchen towel demand, on the other
hand, is significantly more sensitive to economic
situations because they are typically considered
discretionary expenditures. This dynamic favored
toilet paper manufacturers during the COVID-19,
resulting in 4 value growth, but it is expected
that the economy will revert to its original form
with the re-establishment of the food industry,
and the kitchen towel will become more entrenched
and visible to consumers in the coming years. In
terms of distribution channels, the United States
tissue paper market is divided into Hypermarket/
Supermarket, Departmental Stores, Pharmacy/Drug
Stores, Online Sales Channel, and Others (Direct
Sellers, General Merchandised Retailers,
etc.). Among which, the Hypermarket/Supermarket
have accounted for the majority of market shares
in 2020 whereas the online sales are the
fastest-growing segment due to convenient and
ease of purchases. These online sales provide
brands with a one-of-a-kind opportunity to
connect with customers at any time and from any
location, allowing them to broaden their customer
base and strengthen their customer
relationships. In terms of region, the United
States tissue paper market is segmented into
South, West, Midwest, and Northeast. Among these,
the South region of the United States dominated
the United States tissue paper market in 2020
with a market share of around 38 and is expected
to maintain its dominance throughout the forecast
period. To remain competitive in the Unites
States tissue paper market, companies are
continuously launching new products, upgrading
new technology, changing marketing strategies to
capture the majority of the consumer base across
the country. The PrimeLineTAD tissue line was
introduced in 2017 by America's First Quality
Tissue to increase manufacturing capacity. The
tissue machine has a 70,000-tonne yearly capacity
and produces tissue paper under the PlentyTM
brand. Consumer demand shifts will force
businesses to reconsider and modify their
strategies when they join the market. People in
the United States are increasingly seeking
desirable features in the varieties of tissue
papers available in the market, such as softness,
strength, comfort, thickness, and lint-freeness.
As a result, tissue paper manufacturers will have
difficulty in providing cost-effective,
environment friendly, and customization of a
variety of features to customers in the United
States on a big scale., said Mr. Karan Chechi,
Research Director with TechSci Research, a
research based global management consulting firm. 
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• Sample Data - Snapshot

United States Tissue Paper Market Size, By Value
(USD Million), 20162026F
CAGR By Value
CAGR By Value
YY
XX
United States Tissue Paper Market Share, By
Product, By Value, 2016 2026F
United States Toilet Paper Market Share, By End
User, By Value, 2016 2026F
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• Report Ordering

Report Name UNITED STATES TISSUE PAPER
MARKET FORECAST OPPORTUNITIES 2016 2026
License Type Price
Single User License 3500
Multi-User License 4500
Custom Research License 7500
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forecasting models use various analyses of both
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a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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