All You Need To Know About Google October Spam Update 2023

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The SEO community has been in a frenzy, with
Google dropping a series of updates one after the
other. First was the August 2023 core upgrade,
whose dissemination did not end until September.
Just as people began to relax, Google unveiled
the Helpful Content Update. Many SEO
professionals and website owners became concerned
as a result of the fact that certain
lower-quality websites were abruptly dominating
the top search results. Even established websites
with top-notch content noticed their ranks
dropping. Then, on October 4, Google released a
Spam Update, followed quickly by another Core
Update. Since Google frequently causes
significant changes in website rankings when it
simultaneously makes both core and spam upgrades,
this has put the SEO community on edge. There may
be a lot of anxieties for the approaching holiday
season and the timing of these upgrades. Google
probably wont release another significant
upgrade before December. As a result, websites
may have to wait until the next year to see any
improvement in their ranks. This blog will focus
and discuss it in a vivid yet lucid manner.
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• Lets dive into the discussion-
• What is the meaning of Spam according to
  Google?
• What is the latest Google update 2023?
• What Types of Spam Targeted
• Guidance for Affected Sites
• Previous Spam Updates

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What is the meaning of Spam according to
Google? The word Spam stands for Special
Processed American Meat. Ben, London. Spam refers
to any kind of digital communication that one can
send in large quantities without being requested
or desired. It typically occurs through email,
but it can also manifest in the form of text
messages, phone calls, or messages on social
media. Now, What does Google detect as spam?
Google defines spam as content, links, or
websites that use deceptive, manipulative, or
low-quality tactics to gain undeserved visibility
in search results. Think of it as the junk mail
of the internet.
Simply put, Google is like a diligent librarian
trying to help you find the best books. Spam is
like someone trying to shove a bunch of old,
irrelevant, or even harmful books to the top of
the librarys shelves.
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To fight spam, Google constantly updates its
search algorithms. It aims to ensure that you get
the most relevant and trustworthy results when
you search for something, not a collection of web
garbage. So, the next time you see Google making
a Spam Update, its like that librarian dusting
off the shelves and getting rid of all the junk
to help you find the good stuff more easily.
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What is the latest Google Spam update in
2023? In October 2023, Google released a
brand-new spam upgrade to eradicate spamming
tactics, including cloaking, hacked content,
automatically created content, and scraped
content. Intriguingly, compared to websites that
use English, this upgrade is anticipated to have
a more noticeable effect on websites that use
languages like Turkish, Vietnamese, Indonesian,
Hindi, Chinese, and others as their primary
language.
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The release of this update will happen gradually
over the coming weeks. The search status
dashboard shows that it started on October 4 at
1252 p.m. Eastern Time.
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Types of Spam Targeted Websites like Facebook,
Instagram, and Twitter are excellent for
spreading the word about your app to a large
audience. You can make posts, run advertisements,
and even work with influencers to reach more
people. 
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The update aims to reduce- Cloaking  Presentin
g alternate material to users and search engines
to manipulate rankings is known as cloaking.
Examples include introducing keywords only
visible to search engines and showing distinct
pages to search engines versus users.  
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Doorways  Sites or pages that rank for
particular search terms and direct users to less
valuable pages are known as doorways. Examples
include websites with minor URL modifications and
pages that funnel people without contributing
anything to the experience.
Offer promotions and discounts People enjoy a
good deal, so providing discounts and promotions
can enhance engagement and drive downloads.
Consider offering a discount or a free trial
period to entice new users to download your app. 
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Hacked Content   Unauthorised content posted
on a website due to security flaws is known as
hacked content. Code injection, page injection,
content injection, and malicious redirects are
examples.
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Hidden Text and Links Information placed on a
page that is difficult for users to view to
influence search engines. Examples include
placing text on a white background with white
text, concealing text behind images, and
positioning text off-screen with CSS etc.
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• Keyword Stuffing
• Using keywords or numbers in excess to affect
  rankings on a page. Examples are text blocks
  identifying cities and regions and lists of phone
  numbers without any more information.

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• Link Spam
• Link spam is manipulating links to or from your
  website to affect rankings. Examples include
  purchasing or selling links, frequently
  exchanging links, and utilising automated tools
  to build links.  

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• Machine-generated Traffic
• Automated traffic that uses resources is called
  machine-generated traffic. Examples include using
  Google to run automated searches and unlawfully
  scraping results.

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• Malware and Malicious Behaviors
• Hosting malicious software or unwanted programs
  negatively affecting user experience. Software
  that harms devices and software that degrades
  browsing experience falls under this category.

Misleading Functionality Websites that claim to
provide particular services but direct customers
to misleading advertisements or fail to follow
through.  
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• Scraped content
• Without providing value, copied content from
  other websites. Examples include reusing stuff
  without attribution or copying it and publishing
  it elsewhere.

• Sneaky Redirects
• Intentionally sending users to a URL different
  than they originally requested. Search engines
  and consumers should see distinct material, for
  instance, and mobile users should go to a new
  domain.

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• Spammy Automatically-generated Content 
• Unoriginal, worthless content produced through
  programming. Examples include meaningless content
  that contains search terms and text produced by
  scraping feeds.

• Thin affiliate pages
• Sites containing affiliate links that use the
  original merchants content verbatim without
  enhancing it.

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• User-generated Spam
• User-generated spam is unwanted material that
  users have added. Some examples are spam in blog
  comments, forum postings, spammy accounts, and
  spammy files on hosting sites.

• Advice for Sites Affected
• Google urges websites to check their spam rules
  if they see changes in their traffic or rankings
  after the update. It implies that any penalties
  or ranking decreases brought on by this upgrade
  may be reversed by following Googles rules.

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•  
• Previous Spam Updates
• Here is a list of all the previous spam updates-
• The December 2022 link spam update was made
  public on December 14, 2022. As of January 12,
  2023, the rollout gets finished.
• The October 2022 spam update published on October
  19, 2022. As of October 21, 2022, the rollout
  came to an end.
• The November 2021 Spam Update was published on
  November 3, 2021. As of November 11, 2021, the
  rollout finished and appeared significant.
• Release of the July 2021 link spam update on July
  26, 2021. By August 24, 2021, the rollout gets
  completed.
• The June 2021 spam updates second instalment was
  published on June 28, 2021. In the afternoon of
  that day, the rollout was finished.
• The June 2021 spam updates first instalment came
  into existance on June 23, 2021. Later that day,
  the update gets implementated.

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All the websites need to follow the latest
updates to hold a good position on search engine
results to create a dominating digital presence.
Being a reputed Top Digital Marketing Agency In
India, Vxplore Technologies always vigil on the
latest Google Updates and strictly abide by the
rules and regulations. Not only that, we also try
to discuss the core of any new updates and share
valuable insights about All Google Algorithm
Updates, including the most recent Google March
2023 Core Update, Google Broad Core Update
2023 and Search Generative Experience(SGE)
Update and so on..
Conclusion
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