Top 6 Common Google Adwords Mistakes You Need To Avoid

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TOP 6 COMMON GOOGLE ADWORDS MISTAKES YOU NEED TO
AVOID

•    In this presentation, well discuss top
  mistakes people make with the Google AdWords to
  avoid.
• Not Grouping Keywords Correctly
• Not Using Correct Keyword Matches
• Not Using Negative Keywords
• Not Linking Ads To Relevant Landing Page
• Not using Ad Extension
• Not Knowing Who You Are Competing Against

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Not Grouping Keywords Correctly

• Peoples those new to AdWords set up google AdWord
  campaign and then pack all of their keyword into
  one Ad group. This bad strategy will affect on
  your quality score. 
• So use different Ad Groups to break your keyword
  well and try not to use more than 20 keywords per
  ad group.

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Not Using Correct Keyword Matches?

• The next biggest mistake people make is not using
  the right broad match, phrase match, or exact
  match keywords. All of these matters because the
  type of match you use will have a big impact on
  your ads.
• That's why Its important to get specific with
  your keywords, and to ensure your chosen keywords
  are high-converters.

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Not Using Negative Keywords?

• Another mistake people make is not using negative
  keywords.
• The AdWords search terms report gives you the
  chance to filter out the audience with the
  "Negative Keyword".
• This option in PPC telling Google for which
  keywords you dont want to display your product
  or service advertisement

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Not Linking Ads To Relevant Landing Page

• AdWords Landing Page is key chance to convince
  the customer to convert to buy your product.
• Create relevant landing pages because that speak
  directly to the user's search query will have a
  positive impact on Google AdWords account.
• But make sure your landing pages are set for
  optimal performance.

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Not using Ad Extension

• When we organize ads, we only have a small number
  of amount of characters to work but this can
  recompense for these limitations by taking
  advantage of ad extension
• Ad Extensions expand ad with additional
  information to get more clicks and valuable user
  interactions and giving people more reasons to
  choose our business.
• But make sure your ad extensions as relevant and
  high quality as possible.

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Not Knowing Who You Are Competing Against?

• Also, the biggest mistake people make is not
  knowing which ads your competitors are using.
• If you are thinking about using AdWords then
  first, scan your competitors ad copy take some
  notes and figure out what you can learn and
  apply. 
• You also need to know who are your competitors
  and what keywords they are using.

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Thank You

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