Google Panda and Penguine: A quick Summary

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Web Brain Infotech

• SEO Presentation 2015
• By Web Brain InfoTech
• http//www.webbraininfotech.com/

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• Google panda
• Google update
• How to combat Google panda updates
• Googles panda and penguins

Introduction
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• Google Panda is aimed to lower the rank of
  "low-quality sites" or "thin sites "and return
  higher-quality sites near the top of the search
  results.

Google panda
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Google panda updates
Total Google Panda updates from 2011 to current

• Panda 1.0 February 24, 2011
• Panda 2.0 April 11, 2011
• Panda 2.1 - May 9, 2011
• Panda 2.2 June 18, 2011
• Panda 2.3 July 22, 2011
• Panda 2.4 August 2011
• Panda 2.5 Sept. 28, 2011
• Panda 3.0 October 2011
• Panda 3.1 November 18, 2011

• Top Heavy Update January 19, 2012
• Panda 3.2 January 25, 2012
• Panda 3.3 February 27, 2012
• Google Venice February 27, 2012
• Matt Cutts Announces Over-Optimization
• Penalty March, 16 2012
• Google Panda 3.4 March 23, 2012
• Google Panda 3.5 April 19, 2012
• Google Penguin April 24, 2012

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Google panda updates
Total Google Panda updates from 2011 to current

• Google Panda 20 September 27, 2012
• Google Penguin 3 October 5, 2012
• Top Heavy 2 October 9, 2012
• Google Panda 21 November 5, 2012
• Google Panda 22 November 21, 2012
• Google Panda 23 December 21, 2012
• Google Panda 24 January 22, 2013

• Google Penguin 2 May 26, 2012
• Google Panda 3.7 June 8, 2012
• Google Panda 3.8 June 25, 2012
• Bad Link Warnings Update July 20, 2012
• Google Panda 3.9 July 24, 2012
• Google Panda 3.9.1 August 19, 2012
• Google Panda 3.9.2 (4.0?) September 18, 2012

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Google panda updates
Total Google Panda updates from 2011 to current

• Google Panda 25 March 14, 2013
• Google Phantom May 9, 2013
• Domain Crowding May 21, 2013
• Penguin 2.0 (4) May 22, 2013
• Panda Dance June 11, 2013
• "Payday Loan" Update June 11, 2013
• Multi-Week Update June 27, 2013
• Panda Recovery - July 18, 2013
• Knowledge Graph Expansion July 19, 2013
• Unnamed Update July 26, 2013

• In-depth Articles August 6, 2013
• Hummingbird August 20, 2013
• Penguin 2.1 (5) October 4, 2013
• Unnamed Update November 14, 2013
• Unnamed Update December 17, 2013
• Authorship Shake-up December 19, 2013
• Page Layout 3 February 6, 2014
• Unnamed Update March 24, 2014
• Payday Loan 2.0 May 16, 2014
• Panda 4.0 (26) May 19, 2014

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Google panda updates
Total Google Panda updates from 2011 to current

• Payday Loan 3.0 June 12, 2014
• Authorship Photo Drop June 28, 2014
• Pigeon July 24, 2014
• HTTPS/SSL Update August 6, 2014
• Authorship Removed August 28, 2014
• Panda 4.1 (27) September 23, 2014
• "In The News" Box October 2014
• Penguin 3.0 October 17, 2014
• Pirate 2.0 October 21, 2014
• Penguin Everflux December 10, 2014

• Pigeon Expands (
• UK, CA, AU) December 22, 2014
• Unnamed Update February 4, 2015

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Google panda updates
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• Originally dubbed the Farmer Update by  search
  engine land, Googles latest algorithm shake-up
  was clearly targeted to resolve many of the
  issues with low-value content farms invading the
  search results.

How to combat Google panda updates
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Googles panda and penguins
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Googles panda and penguins
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(a) Google Panda And Penguins

• 1. Step down websites that violates Googles
  Webmaster Guidelines and use black-hat SEO
  techniques.
• 2. First rolled out in April 2012
• 3. Bring the high quality and content sites on
  the top of search engine rankings.

(B) Penguins
(A) Panda

• 1. Penalize websites of low quality and those
  with low quality content. It is first introduced
  in 24th February, 2011.
• 2. First rolled out in February 2011
• 3. Bring the high quality and content sites on
  the top of search engine rankings.

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(a) Google Panda And Penguins

• 4. Google introduced A new tool called disavow
  links tool to get rid of this penalty.
• 5. Penguin generally affects one part of the
  website on a page and keyword level.
• 6. Manual Link Removal is helpful.

• 4. Google has not released any Tool to recover
  from this algorithm update Penalty.
• 5. Possible that an entire site is affected
  through panda. Usually single pages of a website
  are not targeted in the algorithm.
• 6. No any Manual Removal work.

(B) Penguins
(A) Panda
(A) Panda
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panda V/S penguin
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