Email Marketing Automation

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• Email marketing automation
• How to get started?
• ,

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• Table of contents
• ,

What is marketing automation?   Why use marketing
automation?   How does marketing automation
work?   Marketing automation process   Marketing
automation strategies to implement   Email
marketing automation workflow   Different types
of email marketing workflow   Setting drip emails
on Sunday   Drip email on Monday
Drip email on Tuesday   Drip email on
Wednesday   Types of drip level campaign   The
next-level steps to email marketing   Setting up
the triggered email   Email automation
tactics   Marketing automation effectiveness
  Benefits of marketing automation   Conclusion  

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• What is Marketing Automation?
• . Automating the tasks
• . Prospect and customer profiling
• . Helps send automated personal emails
• . Helps in customer engagement
• . Helps in lead nurturing

4

• Why use marketing
  automation?
• 76 companies implement to generate revenue in
  first year
• Businesses implementing it generated a 451
  increase in qualified leads
• Improves productivity by 20.
• US marketing automation industry was 6.1 Billion
  in 2019

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• How does marketing
  automation work?
• Identifying the potential customers
• Reaching to sales-ready customers
• Cross-sell, upsell to customers

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• Marketing automation
  process
• Attract
• Convert
• Close
• Report

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• Marketing automation strategies to
  implement
• Using dynamic content
• Implementing the drip campaign
• Automating team collaboration
• Setting up the nurture campaign
• Email sequence to follow up
• Leveraging it in list segmentation

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• Email marketing automation workflow
• Identifying the recipient
• Determining the goal
• Setting the criteria
• Identifying the actions to be taken
• Creating the necessary assets

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• Different types of email marketing workflow
• Topic Workflow
• Subscriber welcome workflow
• New customer workflow
• Lead nurturing workflow
• Re-engagement workflow
• Event workflow
• Abandoned shopping cart workflow
• Upsell workflow
• Customer happiness workflow
• Customer engagement workflow
• Purchase reminder workflow

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• Setting drip emails
  (Example)
• Asking whether free for lunch Wednesday
• Wait for the answer on Monday

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• Drip email on
  Monday
• If no, wait for Tuesday
• If yes can book for meeting

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• Drip email on Tuesday
• If no can ask again
• If yes already booked

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• Drip email on
  Wednesday
• No, didnt work out
• Yes, already had meeting

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• Types of drip email campaign
• Educational
• Promotional
• Training
• Top-of-mind
• Competitive
•  

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• The next-level steps to
  email marketing
• Segmenting the subscribers
• Personalizing the messages
• Connecting emails to landing pages
• Split testing the emails
• Analyzing the results

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• Setting up the trigger
  emails
• Abandoned cart emails
• Welcome email
• Milestone email
• Birthday and anniversary email

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• Email automation tactics
• Having right volume of emails
• Timing of email
• Testing of email

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• Making automation
  effectiveness
• Tracking response to collect more information
• Offering the right discounts
• Sending the right content

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• Benefits of marketing
  automation
• Saves time and resources
• Captures and convert new leads
• Can sell more with less effort
• Builds a connection with the audience
• Automates the repeated emails

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• Conclusion
• Organizations are increasingly implementing email
  marketing automation in their process to outreach
  customers. It helps maintain the relationship
  with the old customer and convert the new
  customer.
• We have some of the best information presented
  here. The steps followed in email marketing
  automation, marketing automation strategies,
  different types of email marketing workflow, and
  others help understand how one can implement
  email marketing automation.

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