Growth in Demand for Built in Large Appliances with Emerging Demand of Entry Level Products to Expand in Emerging Economies in Asia: Ken Research

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Growth in Demand for Built in Large Appliances
with Emerging Demand of Entry Level Products to
Expand in Emerging Economies in Asia Ken
Research
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The report titled Asia Pacific Large Appliances
Market Outlook to 2020 - Future Growth to be
Driven by Emerging Countries and Rising
Replacement Demand provides brief overview on
the Asia Pacific Large Appliances Market and
helps readers to identify the ongoing trends in
the market and anticipated growth in future
depending upon changing market dynamics in coming
years.
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The report will help existing distributors,
manufacturers along with end users in large
appliances division to align their market centric
strategies according to ongoing and expected
trends in the future. With rising income level,
more investments are made in creating customized
living space. The shape, space area and purpose
of common area, kitchen and bathrooms are
changing. Custom made equipments are preferred
which are well hidden inside wall units.
Refrigerators, washing machine and air
conditioners are no more protruding as unit in
these houses and sleek LED television have
replaced the thicker CRT television sets.
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All major brands are promoting built in units as
these are sold at premium and helps in gaining
customers loyalty to choose the same brand time
and again when they choose to replace large
appliances after every few years. Built-in
appliances help in proper utilization of space
and maintain the aesthetics of the house as
well. People in emerging economies have lower
disposable income compared to people living in
developed countries. There is huge difference in
living standards of people in these countries
especially with people in middle and lower income
group. Large appliances are necessity in
developed countries whereas it is still a luxury
in emerging countries. Most of the first time
buyers in emerging countries buy entry level
products.
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Premium products with value added features are
generally purchased as replacement of older
appliances. People in developed countries take
into consideration the enhanced user experience,
high quality, design and value added features.
Demand for both entry level and premium products
will continue to rise in near future. Furthermore
, with increased penetration of internet and
mobile usage, significant rise in online purchase
was observed in last few years. Price wars
between competing online retailers to woo
customers with huge discounted products have
become a common trend. This has helped to
increase percentage share of products sold
online. Better logistics and improved after sales
service has helped companies to tap the areas
where they were unable to expand their reach for
economic reasons.
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It has also helped emerging companies to launch
their product online at lower cost and pass the
benefit to consumers which they save by cutting
cost on opening franchise store or intermediary
dealer or retailers. Retail e-commerce in Asia
Pacific has registered a double digit growth
since 2012 with over 30 growth in 2015. Online
retail in Asia Pacific region accounted for more
than 50 of total global online retail. China,
Japan, India, and Singapore are the major
countries with well developed online retail
network. Key Topics Covered in the Report Air
Conditioner Sales in Asia Asia Large Appliances
Market Smart Appliances Market Asia
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• Large Appliances Online sales
• Online Retail Sales Television
• Television Market Asia Growth
• Market Trends Television Asia
• Large Appliances Market Drivers
• Refrigerator Revenue Asia Market
• Malaysia Large Appliances Market
• Industry Size Asia Large Appliances
• Indonesia Large Appliances Industry
• Washing Machine Industry Overview
• Challenges Electronic Appliances Asia
• Product Launch Asia Washing Machine

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For more information on the report, refer to
below link https//www.kenresearch.com/consumer-
products-and-retail/consumer-electronics/asia-paci
fic-large-appliances-market/76485-95.html Contact
UsKen ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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