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New luxury watch brands target youngsters in Indonesia: Ken Research

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Watches in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. For further reading click on the link below: – PowerPoint PPT presentation

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Title: New luxury watch brands target youngsters in Indonesia: Ken Research


1
New luxury watch brands target youngsters in
Indonesia Ken Research
2
Indonesia is a developed country with mixed
traditions and modernization. The country has the
most happening brands in almost all sectors.
Indonesia is the world's fourth-most populous
country in the world and possesses attractive
long term growth in any market with varying
brands to meet the populations vitality and
sense of optimism. Consumer spending power,
market liberalization and decentralization
stimulate the economic growth of the country with
the rapid development of the middle class.
3
It was observed that strong consumerism already
exists in the country due to the robust income
and consumer desire to improve their living
standards beyond home and car ownership.
Therefore, consumer are demanding for various
lifestyle products such as personal electronics,
clothes, watches, domestic appliances and fashion
along with outdoor recreation. Watch, today is
a fashion rather than a mere timepieces. In the
past, watch was considered as once-in-a-lifetime
buy but in todays modern world there is no limit
to purchasing due to the styles ranging from
casual to classy. The awareness in watches brand,
western influences, and the desire to inherent an
exclusive watch are few factors that affect the
demand for luxury watches. Switzerland continues
to rule the global watches market in terms of
production and manufacture of luxury watches. The
key markets for Switzerland watches are Asia,
Japan and Singapore.
4
According to the study Watches in Indonesia,
innovative luxury watch designs in Indonesia
drive the growth of watches market. Watches are
manufactured using advanced technologies such as
robots, hi-tech coatings, advanced materials such
as ceramics and titanium are offered by the
makers. Also, there is an increasing demand for
Swiss watches because of their quality, design,
craftsmanship, and technological sophistication.
The introduction of new international watch
brands such as Daniel Wellington, Olivia Burton
and Timex has made the market more competitive.
Casio is another popular brand with affordable
prices and good brand image. The three
international watch brands target the young
people with advertising strategies that involve
emphasising their youthful image. Improvement in
technology, quality, durability, and comfort in
the luxury watches has maintained their demand.
5
  • The popular shopping destinations for Indonesians
    are shopping malls and department stores which
    are adapting to meet the needs and expectations
    of the rapidly increasing middle class. Majority
    of the watch manufacturers target the youth with
    fashion conscious and offer an array of products
    to cater the consumer needs with design and
    quality. It was observed that the watch market in
    Indonesia will witness a continuing growth in the
    coming years. The introduction new brands and
    models will surely drive the market with increase
    in volume sales of watches.
  • Topics covered in the Report
  • Watches Industry in Indonesia
  • Indonesia Watch Market Research
  • Indonesia Watch Revenue
  • Luxury Watches in Indonesia
  • Indonesia Watch Research Report

6
  • Indonesia Luxury Watch Market Future Outlook
  • International Watch Brands Indonesia
  • Personal Accessory Market Indonesia
  • Indonesia Watch Market Players
  • Indonesia Watch Manufactures
  • Watch Demand in Indonesia
  • For further reading click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/luxury-goods/watches-indonesia/133495-95.ht
    ml
  • Related Reports
  • https//www.kenresearch.com/consumer-products-and-
    retail/luxury-goods/watches-mexico/139115-95.html

7
https//www.kenresearch.com/consumer-products-and-
retail/luxury-goods/watches-japan/139114-95.html
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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