Industry Growth On Demand Services,Ride Sharing Apps in Indonesia,On-demand Laundry Market-ken Research

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Indonesia On-Demand Services Market Report
2021 Ken Research
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The On-Demand Economy is defined as an economic
activity created by technology companies that
fulfill consumer demand through the immediate
provisioning of goods and services. Supply is
driven through an efficient digital web layered
on top of infrastructure networks. Thus, the
on-demand economy has and will continue to
revolutionize consumer behavior across the
globe. The revenue generated from on-demand
services in Indonesia augmented from USD
million during 2015 to USD million during 2016,
achieving robust growth of in 2016 compared to
the previous year. The rising internet
penetration coupled with increasing smartphone
users and changing consumer behavior have been
the primary factors driving the revenues of this
market during the review period.
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Changing Landscape of On-Demand Services in
Indonesia On-Demand service providers have
expanded their scale of operations and portfolio
of services to include food delivery, groceries,
laundry, AC servicing, house cleaning and
housemaids. However, on-demand transport and
supermarket and grocery services have accounted
for of overall on-demand service industry
revenues during 2016. Performance of Indonesia
On-Demand Transport Services Market The revenue
generated by on-demand transport services grew
to USD million during 2016 from USD million
during the previous year. The core factors that
have driven the revenues of this market include
the introduction of two wheel taxis by ride
hailing applications, expansion in car fleet to
match demand, growing demand for ride sharing and
below market fares charged by these app based
tech companies compared to traditional taxis.
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The total revenue generated from on-demand bike
services inclined to USD million during 2016,
registering a total of million completed orders
during the same period. Major players operating
in this space include UberMoto, Go-Ride and
GrabMoto. The total revenue generated from
on-demand car services inclined to USD million
during 2016, registering a total of million
completed orders during the same period. Major
players operating in this space include Uber,
Go-Car and GrabCar. The total revenue generated
from on-demand, non-sharing car services was
evaluated at USD million during 2016,
contributing to overall on-demand car services
market revenues during the same year. The total
revenue generated from on-demand sharing car
services was evaluated at USD million during
2016, contributing to overall on-demand car
services market revenues during the same year.
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Performance of Indonesia On-Demand Supermarket
and Grocery Services Market The revenue generated
from on-demand supermarket and groceries services
market in Indonesia inclined to USD million
during 2016 from USD million in the previous
year. The continued increase in mobile adoption
and broadband penetration has aided the boost in
online sales of products. In addition, time
constraint of individuals due to their busy
schedules coupled with traffic congestion has
resulted in landscape changes in customer
purchasing patterns. The revenue generated from
the groceries segment augmented to USD million
during 2016, accounting for of overall
on-demand supermarket and groceries market
revenues during the same year. The revenue
generated from the electronics segment was
evaluated at USD million during 2016,
contributing to overall on-demand supermarket
and groceries market revenues during the same
year.
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The revenue generated from the lifestyle segment
was evaluated at USD million during 2016.
Majority of Indonesians have still not
completely adapted to procuring items online,
especially apparel. The revenue generated from
the apparel segment was evaluated at USD
million during 2016, contributing to overall
on-demand supermarket and groceries market
revenues during the same period. PT Sumber
Alfaria Trijaya (Alfamart Group), Alfacart has
been one of the leading companies in the
on-demand supermarket and groceries services
market from its inception in early
2016. Performance of Indonesia On-Demand Food
Delivery Market The revenue generated from
on-demand food delivery in Indonesia witnessed a
growth of to reach USD million during 2016
from USD million during the previous year.
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In view of the fact that on-demand food delivery
applications were a recent introduction in
Indonesia, the market is in its nascent stage,
resulting in low revenue generation from this
segment. Working individuals and homemakers have
a higher preference for on-demand food delivery
as it gives them the luxury of relaxing at home
instead of visiting the restaurant to place and
pick up their order. In addition, long queues at
restaurants, time constraints, rising intensity
of traffic jams and lack of parking space across
food outlets have caused individuals to shift
towards modern food delivery services. The
cumulative number of food delivery bookings where
customers preferred to pay in cash was evaluated
at million during 2016, accounting for of
overall food delivery bookings in the country
during the same year.
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However, the introduction of payment wallets by
companies such as Go-Jek has incentivized more
customers to shift towards making transactions
online Go-Jeks food delivery division (Go-Food)
has dominated the on-demand food delivery market,
registering a total of million orders during
2016. The company has invested a great deal of
resources to tie up with leading restaurants and
merchants in Indonesia. Grab-Food recorded a
total of million food delivery bookings in
2016, accounting for of all on-demand food
delivery orders during the same year. Grab has
partnered with local street food outlets in
addition to leading restaurant to augment
customer choice.
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Snapshot of Indonesia On-Demand Beauty
Services The revenue generated from on-demand
beauty services in the country grew to USD
thousand during 2016 from USD thousand during
the previous year. The rise in image conscious
individuals and the increasing need for people to
maintain etiquette at work and during social
interactions have driven the revenues of the
beauty and personal care market. As women
participation in the labor force has been
increasing, they are strapped for time and prefer
to obtain beauty services at home. The rising
demand for availing beauty services including
waxing, nail care, facials and hair care services
at home have incentivized many startups including
Go-Jek to penetrate this market.
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Snapshot of Indonesia On-Demand Laundry
Services The on-demand cleaning services market
in Indonesia began to develop with the rapid
increase in working class population as more
individuals were bound by time constraints to do
their own laundry. The revenue generated from
on-demand laundry services enhanced to reach
USD thousand during 2016 from USD thousand
during the previous year. One of the major
factors that had stimulated higher growth during
2016 was the increasing number of service
providers offering premium laundry services. In
addition to this, increasing women participation
in the labor force, rising youth and expat
population across developed cities have
positively impacted market growth. In the past,
laundry services in Indonesia had no middle
ground as prices were either too reasonable or
too expensive and people did not trust the very
reasonably priced companies.
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Snapshot of Indonesia On-Demand AC Service
Market The influx of on-demand laundry service
providers including Ahlijasa, Taptopick,
Kliknklin have effectively penetrated this space
by offering additional value-added services to
enhance the existing market The revenue generated
from on-demand AC services in Indonesia inclined
to reach USD thousand during 2016 from USD
thousand during 2015. The increasing number of
startups penetrating this space has helped
streamline the market. As a result, these
startups have witnessed rising number of daily
visitors on their mobile application coupled with
increasing service requests. The total completed
service requests for on-demand AC servicing
increased to during 2016 with the average cost
per service amounting to IDR 60,000 (USD 4.5)
during the same year.
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The revenue generated from on-demand AC services
in Indonesia inclined to reach USD thousand
during 2016 from USD thousand during 2015. The
increasing number of startups penetrating this
space has helped streamline the market. As a
result, these startups have witnessed rising
number of daily visitors on their mobile
application coupled with increasing service
requests. The total completed service requests
for on-demand AC servicing increased to during
2016 with the average cost per service amounting
to IDR 60,000 (USD 4.5) during the same year. AC
repair and cleaning is one of the more popular
services requested by majority of households in
Indonesia, especially in urban areas.
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The total GMV of on-demand AC services market was
estimated to be USD thousand during 2016.
Startups that have entered this market act as a
matchmaking platform to put service seekers in
touch with service providers. Snapshot of
Indonesia On-Demand Cleaning Services The
evolution of consumer behavior has been one of
the primary factors that had shaped the on-demand
services market in Indonesia. The advancement in
mobile technology and reduction in price of
smartphones had augmented the number of
smartphone users in the country. In addition, the
rising working class population has preferred to
outsource household chores due to busy work
schedules and time constraints.
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The revenue generated from on-demand cleaning
services in Indonesia grew to reach USD
thousand during 2016 from USD thousand during
the previous year. The on-demand cleaning service
market is still in its inception stage due to
which, the total number of cleaning service
orders completed in the country was estimated at
during 2016. The rising minimum wage rate in
the country has been a crucial factor that has
positively impacted the number of bookings for
on-demand cleaning services in the
country. Future Outlook of Indonesia On-Demand
Services Market The revenue generated from
on-demand services in Indonesia is projected to
augment to USD million during 2021 from USD
million during 2016, achieving double digit
growth rate during the review period.
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