Ten Tips to Market your Library Blog Amanda EtchesJohnson BlogU, September 18, 2005

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Ten Tips to Market your Library BlogAmanda
Etches-JohnsonBlogU, September 18, 2005
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10 Tips to Market your Library Blog

• 1. CONTENT
• what are you marketing?
• content should speak for itself!
• dont market if youre slim on fresh content

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• 2. STAFF
• staff buy-in is key
• do your staff read the librarys blog?
• staff members are grassroots marketers!

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• 3. TRADITIONAL MARKETING
• how do you promote a new service?
• got a newsletter? e-mail account? business card?
• example McMaster Library News

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• 4. USE THAT WEBSITE!
• if you build it, they might not come
• a link is not enough
• put that home page to good use!
• examples Ann Arbor District Library
• Georgia State University Library

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• 5. RSS, RSS, RSS
• your feed is your best marketing tool!
• examples Binghamton University Libraries
• Indiana University South Bend

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• 6. SHARE THE KNOWLEDGE
• education is your other best marketing tool!
• dont assume knowledge
• drop the techno babble
• examples Princeton Public Library
• Marple Public Library
• Lakewood Public Library

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• 7. DELIVER VALUE-ADDED
• package the information
• consider OPML files
• dont forget to add the librarys feed(s)!
• example Charles Darwin University
• University of Manitoba

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• 8. SYNDICATION!
• decide on a syndication policy
• tell your users what that policy is!
• examples Kansas City Public Library
• McMaster University Libraries

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• 9. PIMP YOUR FEED!
• a syndication policy isnt enough
• push that feed!
• examples syndicate on university dept. pages
• syndicate on partner institutions sites
• syndicate on course management pages

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• 10. ASK FOR FEEDBACK
• evaluate your marketing efforts
• is your blog/feed doing what you want it to do?
• could you be doing anything better?
• example Marian J. Mohr Memorial Library

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• Thanks!
• http//www.blogwithoutalibrary.net/talk/blogu/mark
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