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Segmentation, Targeting, Differentiation, and Positioning - PowerPoint PPT Presentation

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Segmentation, Targeting, Differentiation, and Positioning

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Sometimes, multiple attributes are combined to form segments ... soft-drink consumers who have little time for sleep, Mountain Dew is the soft ... – PowerPoint PPT presentation

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Date added: 12 November 2009
Slides: 29
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Learn more at: http://www.business.txstate.edu
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